From October 4th to 5th, the 2024 Strawberry Music Festival lit up Humen Park in Dongguan with electrifying performances, drawing nearly 50,000 music lovers. Over the two days, 24 diverse singer-songwriters and bands took turns captivating the audience with an immersive visual and acoustic feast.

Beyond the main stage, the festival featured various interactive zones, including a trendy marketplace, gourmet food area, and creative handicraft displays, allowing attendees to experience Dongguan's rich cultural diversity while enjoying the music.

Mr. Liang, a visitor from Foshan, shared his impressions: "It's my first time in Humen, dongguan, and the city's transportation is incredibly convenient." Besides the music festival, he also visited the Opium War Museum. As the birthplace of modern Chinese history, dongguan hosted a patriotism-themed event during the National Day holiday. Mr. Liang was deeply moved: "Seeing these historical scenes in person is far more powerful than anything I've read. This has truly been a 'music plus history' journey."

Miss Liu, who traveled from Hunan Province specifically for the festival, said, "We enjoyed so many local delicacies, especially Dongguan roast goose, whichwas delicious! We received discounts on rides and shopping, and there were so many fun things to do. After the festival, we're planning to stay a few more days to explore."

The festival also marked a special collaboration between Dongguan roast goose and a trendy local brand. At the event, the Dongguan brand Snowblack unveiled its limited-edition roast goose toy, "Guan Xiao'e". The adorable giant Guan Xiao'e and cute roast goose-themed souvenirs became popular photo spots, further boosting the rising fame of Dongguan's roast goose.

Under the blazing sun, attendees were fully equipped with sunscreen gear. Many fanned themselves with playful "roast goose baby" fans or relaxed on "Guan Xiao'e" pillows, enjoying the cool comfort. Miss Huang, a student from Shenzhen, remarked, "Guan Xiao'e is so cute! The second meal I had in Dongguan was a roast goose, and I loved it."

Capitalizing on the festival, dongguan embraced the National Day holiday by organizing nearly 500 cultural and tourism events themed around "A Youthful and Fashionable Music Journey". The city launched six travel routes, hotel promotions, and free holiday shuttle buses, transforming festival traffic into long-term tourism. Initial estimates suggest the festival boosted local consumption across hotels, dining, shopping, tourism, transportation, and cultural products, generating approximately 160 million yuan.

“莞小鹅”与“草莓”双向奔赴，潮流东莞精彩绽放

10月4日-5日，为期两天的2024东莞草莓音乐节在东莞虎门公园燃情开麦，24组风格迥异的唱作人和乐队轮番登场，为近5万乐迷带来了一场沉浸式的视听盛宴。

除了主舞台的连番好戏，2024东莞草莓音乐节还精心设置了多个互动体验区，包括潮流集市、美食区、创意手工艺品展示区等，让乐迷们在享受音乐的同时，也能深入感受东莞的多元文化魅力。

佛山游客梁先生表示：“第一次来东莞虎门，感觉这座城市交通十分便捷。”除了参加音乐节，他还走进了鸦片战争博物馆。作为中国近代史开篇地，东莞在国庆假期举办了“清风徐来·我们都是好苗子”活动。那些曾在课本中读过的历史篇章，在这里化作了生动的现实，让梁先生深感震撼：“亲眼所见，比任何文字描述都要来得震撼人心，这是一次‘音乐+历史’的旅程。”

“吃到了好多地道的美食，还有东莞烧鹅，真香！”专程从湖南来看草莓音乐节的刘小姐和朋友表示，“不仅打车有优惠、消费有优惠，还有这么多好吃的、好玩的，我们打算看完草莓音乐节后还要再多玩几天。”

值此契机，东莞烧鹅和东莞潮玩进行了一次“梦幻联动”——由东莞本土品牌Snowblack设计，推出的城市限量烧鹅周边“莞小鹅”，在2024东莞草莓音乐节现场正式上线首发。无论是现场的巨型“莞小鹅”还是萌萌的烧鹅周边，都成了大家拍照打卡的一大亮点，让最近热度居高不下的“东莞烧鹅”更加深入人心。

烈日下，现场的乐迷朋友们防晒装备齐全，一边摇着“烧鹅宝宝”萌趣小扇驱散炎热，一边背靠着“莞小鹅”抱枕，享受那份由内而外的清凉惬意，满满的松弛感“在线营业”。在深圳读书的黄小姐表示：“‘莞小鹅’非常可爱！这次来东莞第二顿吃的就是烧鹅，很喜欢东莞烧鹅。”

音乐节前后，东莞结合国庆黄金周，以“共赴一场青春时尚的音乐旅行”为主题，举办近500项文旅活动，推出6条旅游线路、多家酒店优惠措施，开通免费乘坐的东莞节假日旅游专线，努力将音乐节的“流量”变成“留量”。据初步估算，本次音乐节直接带动全市酒店、餐饮、购物、文旅、交通、潮玩等相关行业消费约1.6亿元。

文、图｜记者 石梦卓（部分图片由主办方提供）
翻译｜邹晓华
英文审校｜赵凡