As the National Day holidayfalls, travelers in China are increasingly nourished by the profound cultural heritage. The number of traditional culture scenic spots has grown from 2,230 in 2013 to nearly 4,000 in 2022, with approximately 80% of Grade A tourist attractions integrating various levels of intangible cultural heritage (ICH) projects.

The preservation of Chinese culture paves the way for the prosperity of tourism. During the National Day holiday, widespread ICH inheritance practices were carried out across the country. Nearly a thousand ICH-themed events were held through ICH exhibitions, exchanges, and folk experiences, which not only stimulated related consumption but also promoted local entrepreneurship and employment.

On the evening of October 4th, the box office for new releases during the 2024 National Day holiday (including previews and pre-sales) surpassed 1.5 billion yuan, marking another milestone. With the popularity of movies, the Former Site Museum of Changchun Film Studio in Jilin Province has welcomed a huge number of visitors.

This museum is a film-themed industrial heritage site. During the National Day holiday, immersive experiences like the "Changchun Film NPC" tour and events such as "Movie Car Party: Changchun Film Props Exhibition"are highly favored by tourists. The integration of culture and tourism has revitalized the vitality of the film industry's heritage, providing a feasible path for industrial transformation and upgrading.

In the tranquil nightscape of Suzhou's Humble Administrator's Garden, with its gentle streams, delicate walls, and hanging lanterns, visitors are treated to an elegant Jiangnan ambiance. The "Humble Administrator's Garden Night Tour" provides a serene escape amidst the bustling holiday season. In collaboration with the Suzhou Museum, the garden has also introduced "A Graceful Night Tour in the Humble Administrator's Garden and Suzhou Museum" and "Autumn Sounds" garden events, presenting the cultural heritage of Suzhou in multiple dimensions.

While some seek the novel, others yearn for leisure. Nowadays, Chinese tourism products themed around natural landscapes, folk ICH, and food experiences are becoming increasingly rich, becoming a preferred choice for relaxation for many tourists, especially young visitors. In the Yunshui Chanxin Humanistic Town in Zengcheng, Guangzhou, many tourists experience local ICH olive carving craftsmanship during the holiday.

During the National Day holiday, a group of young people in pursuit of relaxation has flocked to counties and suburban areas. Data from Ctrip.com shows that nearly half of the travelers visiting counties and rural regions during the first three days of the holiday were from the "post-90s" and "post-00s" generations, with many of them coming from cities such as Beijing, Shanghai, Chengdu, and Guangzhou.

Source: Lingnan On the Cloud

从国庆假期看文旅新趋势：人文交融 国风劲吹

金秋时节遇上黄金假期，人们在游历中国时越来越感受到悠悠文脉的滋养：传统文化类景区由2013年的2230个增加到2022年的近4000个，约80％的A级旅游景区融入了各类各级非遗项目。

文化传承有路径，旅游发展有效益。国庆期间，各地广泛开展非遗传承实践活动，通过非遗精品展、非遗交流展、非遗民俗体验等方式举办近千场非遗主题活动，不仅带活了相关消费，也带动了当地居民创业就业。

突破15亿元！10月4日晚间，2024年国庆档新片票房（含点映及预售）又迎来一个节点。随着电影的热映，位于吉林长春的长影旧址博物馆也不断迎来客流高峰。

长影旧址博物馆是一座电影主题工业遗址。国庆假期中，这里的“长影NPC”沉浸式游览、“电影汽车派对：长影道具车展等项目备受游客青睐。文旅融合激发了电影工业遗产的生命力，为产业转型升级提供了可行路径。

小桥流水、粉墙黛瓦、灯笼高挂，夜幕中的苏州拙政园呈现一派清幽素雅的江南风光。“拙政问雅”夜间游园项目，成为火热假期中游客难得的静谧体验。拙政园还联合苏州博物馆推出“拙政问雅·夜苏博Plus版”，并开展“秋声”园事活动，多维度呈现苏州的文化底蕴。

有人向“新”而游，有人向“闲”而行。如今，国内以自然山水、民俗非遗、美食体验等为主题的乡村游、周边游产品日益丰富，成为不少游客尤其是年轻游客青睐的休闲放松之选。在广州增城云水禅心人文小镇，不少游客在假期中体验本地非遗榄雕制作工艺。

国庆期间，一波追求“松弛感”的年轻人奔向县城和郊区。携程数据显示，假期前三天，近一半的“奔县”旅游者为“90后”和“00后”，这些年轻人多来自北京、上海、成都、广州等城市。

来源丨新华社
翻译丨史洋溢
英文审校丨王枥焓