According to the latest statistics released by the Guangdong Sub-administration of GACC, from January to May this year, Guangdong's total foreign trade volume reached 3.59 trillion yuan, an increase of 13.6% compared to the same period last year. This includes exports totaling 2.33 trillion yuan, marking a 10.7% increase. Over the past two years, besides the recovery of orders, what has significantly boosted the workload for manufacturers in Guangdong is the substantial growth in cross-border e-commerce.

Currently, leveraging the supply chain advantages and industrial clusters of Guangdong, Guangdong's distinctive products such as clothing, accessories, fashion items, and shoes and bags are flourishing. Sellers are actively participating in cross-border e-commerce platforms.

Recently, SHEIN seller Chen Ning discovered that her products have become popular in overseas markets. A foreign girl purchased a gorgeous dress designed by Chen Ning on SHEIN and filmed a short video. Due to its exquisite design and high cost-effectiveness, the video quickly garnered 910,000 likes. To Chen Ning, this level of attention is usually associated with international brands. Since opening her store on SHEIN, Chen Ning has noticed a significant increase in the visibility and frequency of attention her products receive. This surge in sales, accumulation of fans, and "buyer shows" on social media are all validations of her products' acceptance and popularity.

For sellers like Chen Ning operating within industrial clusters, SHEIN offers a partnership model characterized by fast order processing and short payment cycles. This not only ensures stable orders but also enables their products to reach overseas trendsetters accurately. SHEIN's own brand and platform attract a large number of young consumers overseas, particularly in the fashion sector, where it holds significant advantages.

The booming cross-border market opportunities are also keeping sellers like Yin Fangfei from Dongguan's hardware and jewelry industry busy fulfilling orders from the SHEIN platform. Her designed necklaces, earrings, and bracelets are also highly sought-after in overseas markets. Previously, her factory supplied jewelry to domestic internet celebrities for short video promotions, but unstable sales were her biggest challenge.

It wasn't until she joined the SHEIN platform that Yin Fangfei discovered a collaborative model empowered by their operational support. Under this arrangement, she found herself not only deeply immersed in overseas markets and fashion trends but also able to avoid the inventory crises traditionally caused by the "bullwhip effect" in supply chain dynamics.

Yin Fangfei explained that through the partnership with SHEIN, they have gradually implemented flexible, on-demand production aligned with SHEIN's leading industry trends. For instance, they identified high-selling items in the Middle East during Ramadan in advance and stocked six times the usual amount. During peak seasons, they also ensure sufficient product supply. Throughout this process, from product launch to stocking, the SHEIN platform provides analysis and guidance support.

Yang Yuan, a belt seller from Zhanjiang, is also benefiting from SHEIN's flexible production model. With SHEIN's support, Yang Yuan starts production for each new item with 50-100 pieces. If sales show promise, he quickly increases production, significantly improving shipping efficiency and reducing inventory backlog.

Since 2021, the SHEIN platform has attracted industrial belt sellers from more than 300 cities in over 20 provinces across China. Guangdong province, known for its manufacturing industry, has seen industrial belts from all 21 cities also joining the SHEIN platform.

Source :Yangcheng Evening News

“广货”在SHEIN上讲述着出海新故事

海关总署广东分署公布最新统计，今年前5个月，广东外贸进出口3.59万亿元，较去年同期增长13.6%，其中出口2.33万亿元，增长10.7%。而在最近两年，让广东制造业从业者忙碌起来的除了订单的回暖，更多的增量正是来自跨境电商。

当下，依托于供应链优势和产业集群，广东服装、饰品、时尚配件、鞋包等特色产品千帆竞发，卖家们正纷纷投身跨境电商平台。

SHEIN卖家陈柠最近发现自己的产品在海外市场“火”了一把：一位外国女孩从SHEIN购买了陈柠设计的华丽裙子并拍摄了一条短视频，由于设计精美、质价比高，在短时间内获得了91万次的点赞。在陈柠眼里，这是国际大牌才能获得的关注度。自从在SHEIN开店后，陈柠明显感觉到自己的产品受到关注的次数和频率明显增加了，销量的猛涨、粉丝的积累、社交媒体上自发的“买家秀”，都是“被认可”的证明。

对于像陈柠一样的产业带卖家来说，SHEIN提供的合作模式出单快、回款周期短，不仅订单稳定，还能将他们的时尚产品精准触达海外潮人圈层。SHEIN自主品牌及平台调性本身吸引了大量的海外年轻消费群体，在时尚消费领域优势显著。

跨境市场商机涌动，同样在为来自SHEIN平台的订单忙碌着的还有东莞五金饰品产业带的卖家尹芳菲，她设计生产的项链、耳环、首饰也是海外市场的“抢手货”。在过去，尹芳菲工厂的饰品长期供货给国内网红进行短视频带货，销量的不稳定是她最头疼的问题。

直到入驻SHEIN平台，尹芳菲发现在其代运营赋能的合作模式下，她发现不仅能够亲身深入海外市场和流行风向，还能规避传统供货“长鞭效应”带来的库存危机。

尹芳菲介绍道，她们已经通过与SHEIN的合作，逐步实现了SHEIN引领行业趋势的柔性按需生产。比如在斋月提前识别到中东的高销款，进行了六倍的备货，在热卖季也有充足的产品进行供应。而这过程中从开款到备货，SHEIN平台都会提供分析与指导支持。

来自湛江的皮带卖家杨源也是SHEIN式柔性生产的受益者。杨源根据SHEIN平台的支持，将每一款新品都从50-100件开始生产，如果销量有起色他就会快速追加生产，大大提升了出货效率，降低了库存积压。

自2021年以来SHEIN平台，已有来自超过20个省份、300多个城市的产业带卖家入驻，其中广东省作为制造业大省，省内全部21个地市的多个产业带也已入驻SHEIN平台。

文｜记者 沈钊
译｜林佳岱
图｜受访者供图