Recently, a variety of personalized advertisements, from birthday wishes and dating profiles to resumes, have been popping up on electronic screens called lightboxes in metro stations in Guangzhou. Netizens jokingly call it a "giant entertainment platform." This trend has quickly become a hot topic on social media.

According to staff with Guangzhou Metro Media Co., Ltd., the main types of personal advertisements currently include birthday wishes, weddings, personal showcases, family activities, social events, pet promotions, and celebrity fan support, and the lightboxes have been dubbed by netizens as the "Screen for Extroverts."

Ms. Jiang recently shared on social media the birthday advertisement a friend placed for her in the metro stations. She described how the birthday message, reading "I am the happiest girl in the world!", appeared every minute on the metro’s circular screens.

Similarly, Ms. Wu surprised her husband with a birthday advertisement in the metro.

On June 8th, Ms. Wu told reporters that she had been searching for a unique way to celebrate her husband's birthday two months in advance. By chance, she discovered that birthday advertisements could be placed in the Guangzhou metro stations and chose to surprise her husband in this way.

In late April, she selected the Tianhe Park station near her home to display her birthday wishes, at a cost of 666 yuan for a five-day display on one lightbox.

During the display period, Ms. Wu took her son and husband to the metro station to see the surprise. "My husband was very surprised and delighted, though a bit shy about standing in front of the advertisement for too long, feeling awkward if passersby paid too much attention to it, but he was very happy," she said.

In addition to birthday advertisements, some netizens have used the metro to seek a job. One individual mentioned spending 1,000 yuan to place his resume at the B1 exit of Zhujiang New Town station for five days. Within two days, his WeChat was flooded with new contacts.

This innovative approach by the Guangzhou metro showcases the city managers' wisdom and boldness. Their willingness to try new methods and push for innovation offers a model for other cities in effectively utilizing public spaces, promoting culture, and increasing citizen engagement. This spirit of innovation and bold experimentation is crucial for urban development and social progress.

The success of the "Screen for Extroverts" advertisements highlights that urban development is not just about constructing high-rises but also about blending culture and emotion. It shows that everyone can be a protagonist in the city's story, with each moment worth recording and sharing. These advertisements, closely tied to people's lives, give new functions and meanings to public spaces and reflect Guangzhou's cultural diversity and inclusiveness. They not only serve as a unique emblem for Guangzhou but also symbolize the city's innovative spirit, encouraging city managers and residents to explore more possibilities for urban development.

Source :Yangcheng Evening News

广州地铁允许个人投放广告，你会尝试吗？

近日，广州地铁出现生日祝福、相亲信息、求职简历等各式个人广告内容，被网友戏称是“大型整活现场”，相关话题冲上社交平台热搜，引发关注。

据广州地铁传媒有限公司工作人员表示，个人广告目前主要的投放类型有生日祝福、婚庆、个人展示、家庭亲子、交友活动、宠物、明星应援等，获得广大市民关注，被网友称为“E人屏”。

江女士近期在社交媒体平台分享了朋友为自己投放在广州地铁的生日广告。她分享道，这则生日广告每隔一分多钟便会在地铁站内的环形屏幕上滚动显示，“我是全世界最幸福的小女孩！”

和江女士同样收到生日“惊喜”的还有吴女士的丈夫。

6月8日，吴女士告诉记者，在她丈夫生日的前两个月，吴女士就已在寻找不一样的庆祝方式，偶然间，她发现在广州地铁能投放生日广告，便选择以这种方式给丈夫一个惊喜。

4月中下旬，吴女士选择了家附近的天河公园站为其丈夫投放生日广告，价位为一块灯牌666元，共有5天展示时间。

生日广告展示期间，吴女士带着儿子和先生一同去地铁站“打卡”生日惊喜。吴女士表示，丈夫“很惊喜、很意外，因为比较内敛，他不敢在广告牌前站太久，有人路过多看两眼他也很尴尬，不过还是很开心的”。

此外，也有网友称自己在地铁投放了求职广告。他表示，最近找工作期间，突发奇想在广州地铁上投放自己的简历，花了1000元在珠江新城B1出口投了5天个人广告，大概2天内他的微信就被“加爆”了。

广州地铁的这一创新举措，还展现了城市管理者的智慧和胆识。他们敢于尝试新方法，勇于推动创新，为其他城市在公共空间的有效利用、文化推广和市民参与度提升等方面提供了借鉴。这种创新精神和勇于尝试的态度，是推动城市发展和社会进步的一股重要力量。

“E人屏”广告的成功提醒我们，城市的发展不仅仅是高楼大厦的堆砌，文化和情感的交融也是不可或缺的部分。它告诉我们，每个人都可以是城市故事的主角，每个瞬间都值得被记录和分享。这样的广告不仅贴近人们的生活，还赋予了公共空间新的功能和意义，也体现了广州文化的多样性和包容性。它不仅是广州的一张名片，更是城市创新精神的象征，激励着城市管理者和市民共同探索城市发展的更多可能性。

参考资料丨南方日报、南方都市报、红网、@XM6厦门树洞、厦门地铁、中央广电总台中国之声、新浪微博、网友评论
话题主持丨记者 梁泽铭
翻译丨赵凡