The 20th China (Shenzhen) International Cultural Industries Fair (ICIF) will kick off on May 23rd. Among the exhibitors, the Yangcheng Evening News Group showcases its digital achievements in recent years and outlines its future development blueprint.

As the first comprehensive evening newspaper in New China, "Yangcheng Evening News" has adhered to the fine traditions of "culture-oriented reporting" and "open-door journalism" since its establishment 66 years ago. It inherits the innovative genes of forging ahead with new ideas, the unchanging sentiment for the people, and the unique and profound cultural heritage. In 2023, "Yangcheng Evening News" ranked 181st in Asia's Most Influential Brands with a brand value of 63.928 billion yuan.

In 2016, the Yangcheng Pai APP was officially launched. After eight years of development, its cumulative downloads have reached 125 million. Standing at a new starting point, Yangcheng Evening News Group actively strives to make the Yangcheng Pai APP the"best platform for Lingnan culture," promoting Lingnan culture and Chinese culture to reach a broader horizon.

In addition, Yangcheng Evening News tirelessly crafts exquisite cultural and historical masterpieces, deeply engaging in the construction of the "Humanities GBA." It also participates in key projects such as the exploration of ancient Lingnan, underwater archaeology in Guangdong, research on the "Maritime Silk Road," Lingnan fine arts, and Lingnan intangible cultural heritage, thus revitalizing traditional cultural resources.

The Yangcheng Creative Industry Park stands as another golden emblem for the Yangcheng Evening News Group. Presently, the group has developed a network comprising one main zone (Yangcheng Creative Industry Park) and six sub-zones (Dongfeng East Park, Nansha Park, Shaluo Park, Nanhai Park, Zengcheng Park, and Tongchuanghui Tianhe Park). This expansive network covers a total land area of 360,300 square meters with a total construction area of 370,700 square meters, hosting enterprises with a combined output value exceeding 40 billion yuan.

On February 1st, 2023, the groundbreaking ceremony for the Lingnan Digital Creative Center construction project, invested and developed by the Yangcheng Evening News Group, was held. The project boasts a total construction area of approximately 120,000 square meters, soaring to a height of 149.95 meters with 32 floors above ground. The building's facade follows the contour of the Chinese character "羊" (yang), while its top tower crown resembles an"open newspaper," symbolizing the media convergence and industrial incubation journey of the Yangcheng Evening News Group from paper to cloud. Therefore, affectionately dubbed the"Little Building in Yangcheng" by the group's employees, this project serves as the main driver for the group's integration of digitalization and intelligent development with the Yangcheng Evening News. The group aims to transform it into a "future-oriented boutique project" and a leading cultural landmark in the GBA.

Source:Yangcheng Evening News

羊晚集团展位亮相第二十届文博会！生动展示岭南文化名片如何打造

第二十届中国（深圳）国际文化产业博览交易会于5月23日拉开帷幕。其中，羊城晚报报业集团展位系统展示羊晚集团数字化近年来取得的硕果以及未来发展蓝图。

作为新中国第一份大型综合性晚报，《羊城晚报》创刊66年来，坚持“文化立报”“开门办报”的优良传统，传承开新立势的创新基因、始终不变的百姓情怀、独特深厚的文化底蕴。2023年《羊城晚报》居亚洲品牌500强第181位，品牌价值达到639.28亿元。

2016年，羊城派客户端正式上线，历经8年成长，目前下载量累计达1.25亿。站在新的历史起点，羊晚集团积极将羊城派客户端打造成“岭南文化第一端”，推动岭南文化、中华文化走向更辽远的广阔天地。

与此同时，羊城晚报孜孜不倦精雕细琢“文史”“文脉”精品，深度参与“人文湾区”建设以及早期岭南探源工程、广东水下考古、“海上丝绸之路”研究、岭南美术、岭南非遗等重点项目，激活传统文化资源。

羊城创意产业园是羊晚集团的另一块金字招牌。目前，羊城晚报已发展形成羊城创意产业园主园区、东风东园区、南沙园区、沙洛园区、南海园区、增城园区、同创汇天河园区“一园七区”格局，总占地面积36.03万平方米，总建筑面积37.07万平方米，入驻企业总产值400多亿元。

2023年2月1日，由羊晚集团投资建设的岭南数字创意中心建设项目举行开工现场会。项目总建筑面积约12万平方米，高达149.95米，地上32层。大楼外立面以“羊”字为脉络，顶部塔冠宛若一张“打开的报纸”，寓意羊城晚报“从纸开始，向云出发”的媒体融合和产业孵化之路，因此羊晚人也亲切地称之为“小羊楼”。羊晚集团以“小羊楼”建设为主抓手，与羊城晚报的数字化、智能化发展融会贯通，致力将“小羊楼”打造成为“面向未来的精品工程，引领湾区的文化地标”。

文｜记者 林园
翻译｜刘佳慧