What happens when a traditional printing company embraces digitization? Step into Lingmei Cultural Technology Co., Ltd., located on Huadi Avenue South in the Liwan District of Guangzhou City, and you'll be amazed by its uniqueness: it resembles a small art studio where you can see rare masterpieces such as "Dwelling in the Fuchun Mountains," "Along the River During the Qingming Festival," and "Five Oxen" alongside various innovative digital art interactions. These are the fruits of Lingmei's digital transformation in recent years.

The companyhadbeen in the high-end traditional printing industry for over a decade and transitioning is no easy feat. A series of challenges need to be addressed. Fortunately, Lingmei embraced digitization over a decade ago.

Bringing ancient paintings to life is a significant exploration direction for Lingmei. The Lingmei team has dedicated over 20 years to technology development, innovation, color management, and artistic aesthetics. They developed a way to use nano-microjet technology to replicate traditional Chinese paintings and calligraphy. They have overcome challenges in replicating works on Lingnan non-legacy bamboo slips, silk, and handmade Xuan paper, successfully addressing issues such as ink control and light resistance. Using digital means, Lingmei supports the storage, image restoration, color restoration, cultural conservation, and inheritance of classic ancient books, calligraphy and painting collections, and museum treasures. For example, Lingmei has long provided high-definition reproductions for the Guangdong Provincial Ancient Books Protection Center. Feng Yi, Lingmei's General Manager, introduced that the exploration of the digital transformation began ten years ago, and as mentioned above, the reproduced famous works using artistic nano-microjet high-definition replication technology are almost indistinguishable from the originals. Observing the replica of "Along the River During the Qingming Festival" under a magnifying glass, you will be graced by natural tones and colors. This work is reproduced on traditional silk paper and even faithfully reflects the painter's ink strokes.

Since 2018, Lingmei has accelerated its pace of digital integration and introduced related digital products to the public. In the exhibition hall, reporters saw Shen Zhou's "Lofty Mount Lu" come to life on Lingmei's intelligent art screen. Empowered by digitization, the tall pines, flying waterfalls, and towering mountains in the painting have dynamic effects, allowing the audience to visually immerse themselves and wander in the painting. In the digital painting of "Guangzhou Thirteen Hongs," sailboats and merchants move with the scenery, giving the on-site audience an immersive experience.

To achieve its transformation, Lingmei continuously strengthens its digital talent team. According to Feng Yi, currently, high-tech professionals in fields such as software development, program writing, 3D construction, and visual design account for 20% of the business team. They also invite professionals from universities to provide artistic guidance.

For Feng Yi, perseverance is the key to transformation. "It is important to persevere in doing something and to thoroughly study the details, which will ultimately bring you significant results. Digitization is the core for traditional printing companies to achieve high-quality development."

Source :Yangcheng Evening News

让古画“活起来”—— 一家传统印刷企业的数字化转型启示

传统印刷企业遇上数字化驱动力，会产生怎样的奇妙反应？当你走进位于荔湾区花地大道南的广州市岭美文化科技有限公司（以下简称岭美）时，你会诧异于它的与众不同：这里就像一个小型的书画院，在这里你能看到包括《富春山居图》《清明上河图》《五牛图》等“稀世名作”，同时，各种新奇的数字艺术互动体验带来十足的新鲜感。这些，都是近年来岭美在数字化转型之路蹚出的经验与结出的硕果。

干了十多年的高端传统印刷，要想转型并非一朝一夕之功，一连串难题亟需破解。幸而，岭美早在十年前躬身入局拥抱数字化。

让古画活起来是岭美的重要探索路径。“岭美团队在技术开发、创新、色彩管理及艺术审美等方面积累了20多年的经验，成功研发了一种运用纳米微喷技术复刻中国传统书画艺术品的尖端技术，先后攻克了以岭南非遗通草片、真丝绢、手工宣纸为载体的书画复刻，成功解决复刻作品的水墨控制、耐光性等问题。并通过数字化手段，对经典古籍、书画藏品、馆藏珍品等资源进行数字资源存储、图像修复、色彩还原、文化保育与传承提供支持。例如长期为广东省古籍保护中心的古籍及书画作品提供高清复刻”。岭美总经理冯怡介绍称，十年前开始转型数字化赛道探索出一条可行路径，如上述提到的传世名作，通过艺术纳米微喷高清复制技术所复刻，几可以假乱真。在放大镜下观赏复刻版《清明上河图》可见色调自然，色彩真实，这一作品是在传统绢纸上进行复刻，甚至连画家运墨笔触都真实反映。

从2018年开始，岭美加快了数字融合步伐，向公众推出相关数字化产品。在展厅里，记者看到岭美的智能艺术画屏中，来自明代画家沈周的《庐山高》“活”了起来，被数字化赋能后，画中长松飞瀑和崇山峻岭具有了动态效果，使得观众视觉穿梭其间，颇有人在画中游的沉浸式体验。而在《广州十三行》数字画作中，帆船，商贾随景而动，让现场观众身临其境。

为了实现转型计，岭美不断强化数字人才团队的建设，据冯怡介绍，目前，软件开发，程序编写，3D构建、视觉设计等领域高技术人才在整个业务团队占比为20%。并且邀请高校专业人士进行艺术指导。

在冯怡看来，坚持是实现转型的关键。“要把一个事情做好坚持很重要，要把细节研究透，到最后会给你带来不一样的成果展现。而数字化更是传统印刷企业实现高质量发展的核心。”

文｜记者 刘佳宁 严锦程
图｜记者 严锦程
译｜刘佳慧