From April 7^th to 8^th, a seminar on the high-quality development of cross-border e-commerce was held in Shenzhen, Guangdong Province. Concurrently, a series of events under the theme of "Cross-border E-commerce + Industrial Belt" was organized, with a special session in Shenzhen. Leading platforms such as SHEIN, Amazon, 1688, and Ozon unveiled their latest industrial belt investment policies for 2024. The event attracted over 200 high-quality industrial resources from 21 cities, with nearly 70 matchmaking booths set up to facilitate discussions between over 10 cross-border e-commerce platforms and nearly 100 sellers.

In 2023, Guangdong's total cross-border e-commerce volume reached 843.3 billion yuan, marking a 25.2% increase and significantly contributing to the province's foreign trade. In the first quarter of this year, the province's cross-border e-commerce volume exceeded 200 billion yuan, making a positive contribution to stabilizing the foundation of foreign trade.

"Cross-border e-commerce has become a significant force driving the growth of foreign trade. China's advantage in 'buying globally and selling globally' has led to its development and the industry has become a new driving force for foreign trade growth," said Yu Shaofen, Secretary-General of the Shantou Textile and Clothing Industry Association and Deputy Secretary-General of the Shantou E-commerce Industry Association.

In recent years, what new demands have overseas merchants proposed? How can product and service innovations meet these new demands? Xie Huina, Vice President of TWTH Logistics , expressed that overseas merchants now demand higher product quality, placing increased emphasis on product reliability, details, and performance. Additionally, there is a growing demand for customization, as overseas merchants hope products can better meet local market demands. Furthermore, environmental friendliness has become an important consideration, with overseas merchants increasingly focusing on the environmental performance and sustainability of products.

"Moreover, there is a growing demand for digitalization and intelligent services. Overseas merchants want to use digital and intelligent products to enhance production efficiency and reduce costs," emphasized Xie Huina.

"As a new business format, the cross-border e-commerce industry has evolved from rapid expansion to rapid self-iteration. In addition to companies promoting financial compliance, there is a need for ecological services within the industry to empower sellers on overseas third-party platforms and to help them comply with regulations and risk control systems in various countries," noted Wang Yali, founder of Xiaofeixiang,a company in Shenzhen committed to helping Chinese sellers go global. She pointed out that the traditional mode of foreign trade supervision was designed decades ago. However, cross-border e-commerce is essentially cross-border retail, with a very long industrial chain. Sellers need to focus on various aspects and nodes such as product development, procurement, sales, marketing, logistics, overseas warehousing, and customer service. This is something that traditional foreign trade companies, whether medium-sized or small micro-enterprises, cannot accomplish. Therefore, professional organizations are needed to conduct in-depth research and assist sellers in jointly studying policies and preparing in advance for risk control and strategic responses.

The relevant official of the Department of Commerce of Guangdong Province pointed out that there are 12 measures to ensure the stable development of cross-border e-commerce in Guangdong, including optimizing support policies, supporting the development of cross-border e-commerce parks, supporting the development of cross-border e-commerce enterprises, and building an industrial ecosystem for cross-border e-commerce. These measures aim to promote the continuous and stable development of cross-border e-commerce.

Source :Yangcheng Evening News

去年广东全省跨境电商进出口额达8433亿元，增长25%

4月7日-8日，广东跨境电商高质量发展研讨活动在深圳市举办。活动同步举办广东省“跨境电商+产业带”系列活动——深圳专场。SHEIN、亚马逊、1688、Ozon等龙头平台发布了2024最新产业带招商政策。活动现场汇聚21个地市200余家优质产业带资源，共设置近70个对接展位，精选跨境电商热门类目，与10余家跨境电商平台和近100名跨境电商卖家面对面洽谈。

2023年，全省跨境电商进出口额达到8433亿元，增长25.2%，有力支撑了全省外贸大盘。今年一季度，全省跨境电商进出口额突破2000亿元，为稳住外贸基本盘作出了积极贡献。

“跨境电商成为拉动外贸增长的重要力量，中国跨境电商持续发挥在‘买全球、卖全球’方面的优势，发展呈现很多特征，成为拉动外贸增长的新动能。”汕头市纺织服装产业协会秘书长兼电商产业协会副秘书长余少芬表示。

近年来，海外客商产生了哪些新的需求？如何通过产品服务创新，满足海外客商的新需求？拓威天海集团副总裁谢慧娜表示，现在海外客商品质要求更高，越来越注重产品的品质和可靠性，对产品的细节和性能要求更加严格。其次，定制化需求增加。海外客商希望产品能够更符合当地市场的特点和需求。再者，绿色环保成为重要考量因素。海外客商在采购产品时越来越注重产品的环保性能和可持续性。

“同时，数字化和智能化服务需求增长。海外客商希望产品能够具备数字化和智能化的特点，以提高生产效率和降低成本。”谢慧娜强调。

“作为新业态，跨境电商行业从野蛮增长，到快速的自我迭代，除了企业自我推进财务合规之外，还需要行业的生态服务，共同赋能卖家在海外的第三方平台、各国的合规以及风控体系建设。”深圳小飞象出海创始人王亚丽向记者指出，现在的传统外贸进出口监管模式已经几十年了，而跨境电商本质是跨国零售，产业链条非常长，卖家需要关注从产品开发、采购、销售、营销、物流、海外仓、客服这么多的板块和节点，这是任何一家传统外贸无法做到的，无论是中型企业，还是小微企业，都需要专业机构，站在一线，深入研究，协助卖家，共同去研究政策，提前做好风控及策略应对。

广东省商务厅相关负责人指出，广东跨境电商稳定发展12条，从优化完善支持政策、支持跨境电商园区发展、支持跨境电商企业发展、构建跨境电商产业生态等4个方面，出台12条支持政策，促进跨境电商持续稳定发展。

文 | 记者 孙绮曼
图 | 羊城派资料图
译 | 刘佳慧