As spring unfolds, the flower-watching season has swept across cities like Shanghai, Hangzhou, Guangzhou, and Guizhou. As the relatively low temperatures in regions of China continue until early March this year, the flower-watching season extends nationwide, enticing tourists to embrace the beauty of spring. Online travel platforms report a surge in bookings for flower-watching tours, tickets, and popular hotels in various regions.

Recently, cities including Shanghai, Hangzhou, Guangzhou, and Guizhou have entered the flower-watching season. Data from online travel services provider Ctrip.com shows that the search volume for "flower-watching" on the platform has increased by 330% week-on-week and more than tripled year-on-year. Since March, the daily average booking volume for tickets to flower-watching scenic spots has increased by nearly 50% year-on-year. There is also a significant increase in orders for one-day flower-watching tours. On another online travelservicesproviderQunar.com, the booking volume for flower-watching tours has reached the first peak of the spring in 2024, with an increase of 2.7 times from the previous quarter.

In Guangzhou, the "City of Flowers," various flowers such as kapok, mucuna, bauhinia, canterbury bells, peach blossoms, and cherry blossoms are in full bloom. Qunar.com shows that popular flower-watching spots include the Sun Yat-sen Memorial Hall, Yuexiu Park, Zhujiang Park, Tianhe Park, and Shimen National Forest Park. Major parks in Guangzhou strive to be the best flower-watching destinations, and the surge in flower-watching interest has led to a 20% increase in flight passengers to Guangzhou.

Taking photos is the essence of flower-watching tours. Since February, Qunar.com has seen a sharp increase in the browsing volume of flower-related guides, and the number of posts featuring flower-watching contents has increased by 1.6 times compared to last year. Flower fields with expansive scenes of the floral sea, such as rapeseed flowers, cherry blossoms, peach blossoms, apricot blossoms, and canterbury bells, attract more attention. The popularity of flower-watching has also boosted the demand for travel photography, with Ctrip.com witnessing a month-on-month growth of over 30% in travel photography orders since March.

As for popular touristoriginareas for flower-watching tours, tourists from Guangzhou are the most enthusiastic about flower-watching, according to Qunar.com. Chongqing, Chengdu, Hangzhou, Nanjing, Beijing, Shanghai, Wuhan, Xi'an, and Kunming are also popular origins for flower-watching tours. The most popular flower-watching destinations this year include Nyingchi inTibet, Yili in Xinjiang, Yuantouzhu Scenic Area in Wuxi City, Plum Blossom Mountain in Nanjing City, Wuyuan Scenic Area in Jiangxi Province, the Summer Palace in Beijing, Manhua Manor in Chengdu, the campus of Wuhan University, China National Flower Garden in Luoyang City, and Baomo Garden in Guangzhou.

In the flower-watching tour market this spring, both extended trips of more than 5 days and short trips of 3 days or less are favored by tourists. This diversified tourism model meets the demands of different tourists, whether they are seeking in-depth experiences or short-distance relaxation on weekends.

According to online travel agency Tuniu.com, female tourists continue to be the main consumers of flower-watching tours, accounting for nearly 61% of the total trips. In terms of age, tourists aged 26-35 and the elderly aged 55 and above are the primary participantsforflower-watching tours.

Source :Yangcheng Evening News

“赏花”搜索热度近一周环比上涨330%

上海、杭州、广州、贵州等地迎来赏花期，有平台数据显示，由于今年我国大部地区气温偏低的状态延续至3月初，全国各地赏花期延长，吸引了众多游客前去感受春天的魅力。多个在线旅游平台数据显示，“赏花”游线路、门票和热门地区酒店预订量都有大幅提升。

近日，上海、杭州、广州、贵州等地迎来赏花期。携程数据显示，平台上“赏花”搜索热度近一周环比上涨330%，同比增长超2倍；3月以来，赏花景区的门票日均预订量同比增长近50%；近期预订赏花一日游的订单也环比增长。去哪儿平台上赏花游产品预订量迎来2024春季第一个高峰，预订量环比增长2.7倍。

花城广州百花盛开，木棉花、禾雀花、紫荆花、风铃木花、桃花、樱花争奇斗艳。去哪儿平台，中山纪念堂、越秀公园、珠江公园、天河公园、石门国家森林公园等赏花热度更高。广州各大公园争做最佳赏花地，近一周飞往广州的旅客比上周增加两成。

打卡、出片是赏花游的核心。2月以来，去哪儿平台上赏花相关的攻略浏览量骤增，用户发布赏花帖数量比去年增加1.6倍，油菜花、樱花、桃花、杏花、风铃花等花海面积较大更易出片的关注度更高。赏花热也带火了旅拍，3月以来携程平台上旅拍订单量环比增长超三成。

从去哪儿平台赏花游热门客源地来看，广州游客最爱赏花。重庆、成都、杭州、南京、北京、上海、武汉、西安、昆明也是赏花热门客源地。今年最热门的赏花地有：西藏林芝、新疆伊犁、无锡鼋头渚、南京梅花山、江西婺源风景区、北京颐和园、成都漫花庄园、武汉大学、洛阳中国国花园、广州宝墨园等。

今年春季赏花游市场呈现出“长短结合”的特点，5天以上的中长线赏花游和3天以内的周边高频中短途出游均受到游客青睐。这种多样化的旅游模式满足了不同游客的需求，无论是想要深度体验的旅行者，还是寻求周末短途放松的上班族，都能找到合适的赏花之旅。

途牛的统计显示，女性游客依然是赏花游的消费主导，出游人次占比接近61%。从年龄来看，26-35岁的中青年游客以及55岁以上的银发族是赏花游的主力。

采写｜新快报记者 李佳文 许婉婕
翻译｜王枥焓