Recently, a post-95s girl named Li Youxi (original name: Li Ying) from Tonglu, Zhejiang, gained significant attention for popularizing oracle bone inscriptions. As a graduate specializing in oracle bone inscriptions, she has combined this seemingly “niche” field with stories from the Shang Dynasty, creating vibrant and engaging short videos that have ignited an “oracle bone inscription” trend on the internet.

Li Youxi graduated with a master’s degree in Chinese language and literature with a focus on oracle bone inscriptions from Zhejiang Normal University. She chose this less popular research direction out of personal interest, without giving much thought to employment prospects at the time.

In 2021, after completing her master’s program, Li Youxi faced uncertainty about the future. She explored various paths, working as a Chinese language teacher in educational institutions, attemptIng civil service exams, and eventually landIng a job as a copywriter in a new media company.

While working, Li Youxi discovered effective strategies for operating accounts on short video platforms like Douyin (TikTok) and learned about many knowledge-sharing content creators on these platforms. A new idea gradually took shape in her mInd - to run her own short video account.

Initially unsure of the direction she wanted to take, Li Youxi’s first video was about her reflections on reading, and the second was an introduction to her academic program. Surprisingly, the public’s enthusiasm for oracle bone inscriptions was remarkably high. The video related to her expertise went viral on Douyin, surpassing a million views in a short time. This success boosted Li Youxi’s confidence and provided her with a clear direction.

Li Youxi observed that people were interested in oracle bone inscriptions, but due to their complexity, many lacked the patience for in-depth understanding. To address this, she focused on makIng her videos “lively” and“interestIng.” She meticulously crafted video scripts, considering the tone, pace, and other elements to make the content vivid.

To explain the Chinese character for “冰 (ice),” Li Youxi recorded a video on the frozen Songhua River during a business trip to the north, enhancing the visual appeal of the footage. During the Asian Games in October, she creatively linked the shapes of oracle bone characters to the postures of athletes, explaining the evolution of characters like“走 (walk)” and“射 (shoot),” earning the audience’s love and support.

To avoid errors, Li Youxi would submit each script for explaining oracle bone Inscriptions to her tutor for approval. For every video, she invested substantial time in research and scriptwriting, approaching oracle bone inscription popularization with the dedication of a scholar, producing high-quality videos.

In less than ten months of account operation, Li Youxi has published over 90 videos related to oracle bone inscriptions, amassing nearly 600,000 followers.

In Li Youxi’s view, the power generated from passion is immeasurable. She advises students still in their academic journey not to overly consider whether a field is “niche” or“popular,” as once-popular majors may decline, and seemingly niche fields like oracle bone inscriptions can become popular. She encourages finding a career one loves and diving into it, assuring that there will be no regrets.

Source:Yangcheng Evening News

浙江女孩科普甲骨文火出圈

近日，来自浙江桐庐的95后女孩李右溪（本名李莹）凭借科普甲骨文获得了大量关注。这个“最冷门专业”的毕业生，将甲骨文与商朝故事结合，通过生动有趣的短视频在互联网上掀起了一阵“甲骨文”热。

李右溪研究生毕业于浙江师范大学汉语言文字学甲骨文方向，她说自己因为兴趣选择了这个冷门的研究方向，当时没有太考虑就业的问题。

2021年，修完硕士课程的李右溪顺利毕业，站在新的起点，李右溪对未来感到十分迷茫。她去过教培机构做语文老师，也尝试过考公，最后在一家新媒体公司做文案工作。

在工作岗位上，李右溪摸索出了抖音等短视频平台账号的运营方法，也了解到此类平台上有不少知识类的科普博主。一个新的想法逐渐在她的心中酝酿——运营一个属于自己的短视频账号。

最开始，李右溪并未明确要走一条什么样的路，她的第一条视频是关于自己读书的感悟，第二条视频则是介绍自己的专业。李右溪没想到大众对甲骨文的热情如此高涨，那条与甲骨文专业相关的视频在抖音发布之后爆火，短时间内播放量就突破了百万。这给了李右溪信心，也为她指明了方向。

李右溪发现，大众对于甲骨文是有兴趣的，只是由于甲骨文的艰深晦涩，令很多人缺乏深入了解的耐心。为此，李右溪的视频追求“生动”“有趣”，她会反复琢磨视频文案，讲述的语气、语速等，让视频鲜活起来。

为了讲解“冰”字，李右溪特地趁着去北方出差的机会在结冰的松花江上录了一期视频，她通过在室外实景拍摄，让画面更富感染力，并以此来留住观众们对甲骨文的兴趣。10月亚运期间，李右溪就将甲骨文的字形与运动员的身姿结合，解释了“走”“射”等字的演进过程，得到了观众的喜爱与支持。

为了以防错漏，李右溪会把每一条讲解甲骨文的视频文稿提前交给导师审核。每做一条视频，李右溪都要花费大量的时间查阅资料、撰写文稿，她以做学问的劲头对待甲骨文科普，制作出一条条精品视频。

运营账号不到10个月的时间，李右溪已经发布了90多条与甲骨文相关的视频，积累了近60万粉丝。

在李右溪看来，热爱产生的力量是不可估量的，她建议还在求学的学子们不要太过考虑“冷门”“热门”，曾经热门的专业有可能会“冷”下去，甲骨文这么冷门的专业也有“热”起来的一天。“找到自己热爱的事业，钻进去，不会后悔”。

文｜记者 王隽杰 实习生 郑玟
译｜刘佳慧
图｜受访者提供