On December 23rd, ECWalk released the "2024 Spring Festival Cross-Provincial Travel Trends Report", revealing that over 70% of people have the intention to travel during the Spring Festival, with the majority having a budget of less than 5000 yuan.

Travel in the Year of the Dragon's Spring Festival not only covers more destinations but also offers a variety of travel experiences. Tourists are enthusiastic about traveling, and it is expected that the Spring Festival will witness an unprecedented surge in travel.

According to the report, over 70% of people have the intention to travel during the Spring Festival, with 60% having a budget of less than 5000 yuan, 30% between 5000 yuan and 8000 yuan, and 10% spending 8000 yuan or more.

The keywords for this year's Spring Festival travel are a strong festive atmosphere and high privacy. Among the Spring Festival travelers, 80% are families with children, with "3-person family trips" accounting for 56%, and the proportion of family combinations of "4 or more people with the elderly" continuously rising. Family trips with children focus on continuous accommodation, healthy and distinctive cuisine, and a balance between "leisure and exploration" and "culture and nature" in activities. Diverse themed products, such as city exhibitions, winter snow activities, historical and cultural experiences, nature exploration, and children's amusement parks, cater to the varied needs of different families.

For Spring Festival travel, the "festive atmosphere" is the most crucial factor, with eating, accommodation, and activities being key considerations. The report indicates that "New Year's Eve dinner (96.6%), comfortable accommodation (95.2%), and local festive experiences (89.5%)" are the top three concerns for respondents regarding Spring Festival cross-provincial travel.

ECWalk introduced that to enhance the diversity of accommodation choices, besides high-star hotels with limited availability, there are also themed hotels, boutique inns, and cultural residences. A diversified accommodation experience will become a highlight of the journey.

Taking into account the needs of travelers during the Spring Festival, restaurants roll out special banquets for Spring Festival. In addition to local specialty New Year's Eve dinners, such as Ula hot pot in Northeast China, the Chaoxian-style banquets with song and dance, pig feasts, and dumpling banquets, there will be a variety of dining options like Lushan Three Stones Banquet (chicken, fish, and wood ear), Wuyuan farmhouse banquets, Sanqing Mountain ecological banquets, and Jingdezhen porcelain banquets.

Many travelers aim to experience the local authentic and long-standing folk customs during the New Year's travel. For example, visitors to the Datang Everbright City in Xi'an can dress in Hanfu, stroll through lantern festivals, and admire flower lanterns. In Guizhou, they can DIY dragon lanterns and hand-woven dragon auspicious knots, while in Hainan, they can participate in a dumpling-making competition and more.

Source:Yangcheng Evening News

龙年春节跨省游注重“年味”，亲子客群占比八成

12月23日，广之旅发布《2024年春节跨省游趋势报告》（以下简称《报告》），显示春节有出行意愿的人超七成，预算在5000元以下人群最多。

龙年春节出行不仅目的地覆盖更全面，产品玩法也更多样，游客出游热情高涨，预计春节将迎来空前出游盛况。

《报告》显示，春节有出行意愿的人超七成，其中预算在5000元以下占六成，5000元-8000元占三成，8000元-10000元及以上占一成。

年味浓郁以及私密性高是今年春节的出行关键词。春节出游人群中，亲子客群占80%，其中“3人家庭出游”占56%，“4人以上及偕老出游”家庭组合比例不断上升。亲子家庭出游在住宿上追求连住，饮食追求健康有特色，玩法上则兼顾“休闲与探索”“文化与自然”。针对亲子客群需求提质打造的城市博览、冬游玩雪、历史文化、探索自然、童趣乐园等多样主题产品，将满足不同家庭出游需求。

春节出游，“年味”是游客最为注重的，其中吃、住、游是关键。《报告》指出，“年夜饭（96.6%）、舒适住宿（95.2%）、当地年俗体验（89.5%）”是受访者春节跨省游最关心的三大选项。

广之旅方面介绍，为提高住宿选择的丰富度，春节除资源稀缺的高星级酒店外，更不乏主题酒店、精品客栈、文化旅居等，多元化的住宿体验将成为旅途中的亮点。

考虑到春节在途游客的需求，春节餐饮将作出特别安排，除各地特色年夜饭，如东北地区乌拉火锅、朝鲜族歌舞宴、杀猪菜、饺子宴；江西庐山三石宴、婺源农家宴、三清山生态宴、景德镇瓷宴等。

不少游客过年出游意在感受当地地道传统、久经流传的民俗风情。如在西安大唐不夜城游客可进行汉服换装、逛灯会、赏花灯；在贵州可DIY国潮龙灯，体验手工编织龙绳如意结等；在海南可进行包饺子比赛等。

文、图丨记者 刘星彤 通讯员 安旭
译丨刘佳慧