As the cold wave brings down temperatures across the country, people's enthusiasm for consumption is heating up despite the threatening cold air. Skating, skiing, bathing in hot springs, they are enjoying the unique pleasures of winter outside their warm houses.

Xinjiang: a fairyland in the world of snow

Passing through the snow-covered Hemu Village in the Altai Mountains of northern Xinjiang on the horse-drawn plows, visitors would feel like entering a fairy tale world. Since December, the village has received nearly 40,000 tourists from home and abroad. In the Urumqi County, 288 guesthouses and over 600 farmhouses have been established, forming a unique lodging area adjacent to the Tianshan Grand Canyon scenic area, ski resorts and picking gardens.

Heilingjiang: a golden season for cold-weather test driving

In the snowy Heihe City, Heilongjiang Province, 21 test bases have ushered in the peak season for test driving. With the popularity of new energy vehicles, local test driving enterprises have purchased new energy testers and related equipment such as supporting sensors, to provide more professional and comprehensive testing services for automobiles.

According to the official of Heihe Municipal Government, the golden season for cold-weather test driving lies in the period from mid-October to mid-March the next year, which is expected to increase the revenue of catering, accommodation, petroleum, transportation, shopping and other related industries by 600 million RMB.

Jiangsu: a snow craze for southerners

The enthusiasm for snow and ice sports is also ignited in the southern areas. In Nanjing, Jiangsu province, outdoor ice and snow fields catering for consumers of all ages have been built, enabling southerners to experience snow and ice sports.

Yunnan: a special choice for geological hot springs

With the temperature dropping, taking a bath in a hot spring to warm up becomes the first choice for many people during winter vacation. With advantaged hot spring resources, Longling County in Baoshan, Yunnan province, has attracted countless tourists from within and outside the province to have a warm bath.

Guangdong: a peak season for hotpots

In Huizhou, Guangdong province, the cold wave has led the hotpot market into a peak season in recent days. As is learned by the reporters, many hotpot restaurants have seen a sharp increase in the number of consumers when the temperature drops.

According to a restaurant owner in Huizhou, thanks to the sudden cold wave, their growth rate last week has increased to 50%, with over 170 tables of people lining up for dining on Sunday.

Fujian: a new way of consumption featuring tea-boiling

In addition to hotpots, boiling tea around the stove is also increasingly favored by young people. In the Wuyi Mountain Tea Garden of Fujian province, many tourists are enjoying a leisure time while drinking tea and eating dim sum. Boiling tea around the stove, a new way of tea-drinking, has ignited people's enthusiasm for winter while also highlighting the unique charm of tea culture.

Source:Yangcheng Evening News

赏冰玩雪、寒地试车、围炉煮茶……寒冬带来“暖经济”

寒潮来袭，各地气温不断创新低，然而来势汹汹的冷空气，却吹不散人们的消费热情。滑冰、滑雪、泡温泉，许多人走出家门，尽情享受冬天的快乐。

新疆：梦幻雪打造童话世界

冰雪覆盖的新疆阿勒泰禾木村宛若童话世界，游客们乘坐马拉爬犁穿行在这个古村落中，12月以来，这里已经接待国内外游客近4万人。在乌鲁木齐县，依托天山大峡谷景区、滑雪场、采摘园等，这里已经开设了288家民宿和600多家农家乐，形成民宿特色村。

黑龙江：寒地试车迎来黄金季节

黑龙江黑河市雪花飞扬，21家试验基地陆续迎来试车高峰。随着新能源汽车的普及，当地的试车企业新采购了新能源测试仪及配套传感器等相关设备，进一步提供更专业、更全面的汽车测试技术服务。

黑龙江省黑河市政府工作人员：每年的十月中旬到次年的三月中旬，是我们寒地试车的黄金季节。预计这个试车季拉动餐饮、住宿、石油、交通、购物等相关行业增收六亿元。

江苏：南方人爱上冰雪运动

不只在北方，南方地区的冰雪热也在被点燃。在江苏南京，当地打造户外冰雪场地，为多年龄段消费者提供冰雪体验项目。

云南：特色地质温泉受欢迎

随着气温逐渐下降，泡个温泉、暖暖身子也是不少人冬季出游的第一选择。在云南省保山市龙陵县，依靠得天独厚的地质温泉资源，不少省内外游客慕名前来体验。

广东：火锅迎来消费旺季

在广东惠州，受寒潮天气影响，火锅市场这两天迎来消费旺季。记者在走访时了解到，本轮降温过后，不少火锅店门店的客流量都出现大幅增长。

广东省惠州市商家：上周因为天气突然降温，所以我们的增长量有50%左右，上周日排队也排到了170多桌。

福建：围炉煮茶成为冬日消费新方式

除了吃火锅，户外围炉煮茶，也越来越受到年轻人的青睐。在福建武夷山茶博园，许多游客来这里一边喝茶吃点心，一边享受难得的休闲时光。以围炉煮茶为代表的新式饮茶方式，燃起了人们对冬天的热情，也让游客感受到茶文化的独特魅力。

译｜洪婷