This year, Guangdong's fashion events have gained remarkable influence, with Dior and Chanel hosting their first-ever "runway shows" in Shenzhen. Ralph Lauren opened its first "Ralph Lauren Home" in South China at Luohu MixC Shopping Mall, and several luxury brands have organized events in Shenzhen and Guangzhou. The fashion industry in the Guangdong-Hong Kong-Macao Greater Bay Area is facing significant opportunities and challenges.

On December 10th, the inaugural GBA China Chic Fashion Industry Gathering Conference and Digital Transformation Development Conference was held at Guangdong Baiyun University, where the first Academic Annual Conference on Industrial Digitization and Customized Economy kicked off. The conference aimed to explore new methods and pathways for the digital transformation and innovative upgrading of traditional manufacturing industries in the Greater Bay Area, including textile and apparel, beauty and personal care, custom home furnishings, and jewelry.

The conference brought together fashion industry experts, scholars, representatives from over 50 industry associations and societies, more than 300 leaders and representatives from fashion and digital economy-related enterprises, and representatives from over 30 academic institutions.

According to the "2023 GBA Fashion Industry Development Report" released at the conference, in 2022, the operating revenue of China's textile and apparel industry's scale-above enterprises reached 1,453.89 billion yuan, with Guangdong Province accounting for 255.054 billion yuan, or 17.5% of the total. Although there was a slight decrease compared to 2021, Guangdong's textile and apparel industry still holds a prominent position, contributing nearly one-fifth of the national revenue in the sector.

Experts in the industry have proposed that with the continuous development of the Chinese economy, the improvement of China's manufacturing capabilities, and the increasing recognition of domestic brands by consumers, China-chic brands have become an area of focus for consumers.

The Greater Bay Area enjoys advantageous conditions for connecting to the global consumer market and developing a fashion industry that attracts domestic and international consumers. Its future development not only includes rich consumer content, high-end brands, diverse consumption patterns, and superior consumption environments but also encompasses a China-chic fashion market that can attract global consumers.

How can the fashion industry seize this wave of development opportunities? Many experts attending the conference provided various opinions and suggestions.

Guangdong's textile and apparel industry cluster, centered around cities such as Guangzhou, Shenzhen, Foshan, and Dongguan, has become one of the most complete, largest, and technologically advanced textile and apparel industry bases in China. In recent years, "cluster" has been one of the key keywords in numerous related documents issued by Guangdong. Furthermore, as a hub for foreign trade, the international market that Guangdong can connect to is equally significant.

In response, experts suggest that the future development of the fashion industry in the Greater Bay Area should focus on telling brand stories and enhancing the influence of fashion brands. They can leverage the diverse fashion events in the Bay Area, proactively plan, promote, and expose their brands to continuously increase their influence while also emphasizing cross-industry integration and urban marketing. Industry associations should actively organize fashion companies to participate in overseas exhibitions, helping local fashion brands seek international cooperation and expand into international markets.

Source:Yangcheng Evening News

粤港澳大湾区时尚消费发展迎来重要机遇

今年，广东的时尚活动影响力引人瞩目，迪奥、香奈儿首次在深圳举办“大秀”，Ralph Lauren将华南首个“拉夫劳伦之家”开在罗湖万象城，多个奢侈品牌先后在深圳、广州举办活动。粤港澳大湾区时尚产业面临着怎样的机遇和挑战？

12月10日，首届粤港澳大湾区国潮时尚产业集聚与数智化转型发展大会暨第一届产业数字化与定制经济学术年会在广东白云学院召开，探讨数字经济背景下如何以国潮时尚产业为切入点，进一步推动纺织服装、美妆日化、定制家居、珠宝玉器等粤港澳大湾区传统制造业的数字化转型和创新升级的新方法、新路径。

国内时尚行业多位专家学者、50余家行业协会和学会代表，300余位时尚产业与数字经济相关企业界领军人物和代表，以及30余所院校代表齐聚一堂。

会上发布的《2023湾区时尚产业发展报告》显示，2022年，全国纺织服装、服饰业规模以上企业营业收入为14538.9亿元，广东省纺织服装、服饰业规模以上企业营业收入为2550.54亿元，比重为17.5%，相比2021年有所下降。但整体来看，广东纺织服装行业占据全国接近五分之一的营收，在全国纺织服装行业的地位较高。

相关专家提出，随着中国经济的持续发展、中国制造供给能力的提升和消费者对本土品牌认同感的不断提升，国潮品牌日益成为消费者关注和消费的热点。

粤港澳大湾区具备对接全球消费市场、打造吸引国内外消费者的时尚产业发展的优势条件。未来发展不仅具有丰富消费内容、高端消费品牌、多样消费方式和优越消费环境，还拥有能够吸引全球消费者的国潮时尚市场。

时尚产业如何抓住这一波发展机遇？出席大会的众多专家给出了许多意见和建议。

广东的纺织服装产业集群已经形成了以广州、深圳、佛山、东莞等城市为核心的产业集聚区，成为国内产业链最完整、规模最大、技术水平最高的纺织服装产业基地之一。近年来广东多次相关发文中，“集群”是其中重要的关键词之一。不仅如此，作为外贸重地，广东可以对接的国际市场同样不容忽视。

对此，专家建议，大湾区时尚产业发展接下来要讲好品牌故事，提升时尚品牌的影响力，可以借助湾区丰富多彩的时尚发布活动，主动谋划、主动推广、主动曝光，不断提高品牌的影响力，同时注重跨界融合和城市营销。行业协会要积极组织时尚企业赴境外参展，帮助本土时尚品牌寻求国际合作、开拓国际市场。

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翻译｜陈萱