On December 10th, Guangdong Winsing Animation Co., Ltd. ("Winsing Animation") saw its iconic IP, "GG Bond", recognized with the"Salute to Forty Years of  Television Animation - Television Animation Character Award" for its portrayal of a spirited, just, and brave young hero.

As one of the birthplaces of Chinese animation, Guangzhou, Guangdong has nurtured a group of influential digital creative leaders and premium IPs, including hit animations like "GG Bond" and "Weslie". "GG Bond" stands out as the country’s first original 3D long-form TV animation.

Everyone has a "GG Bond" in their childhood memories. With a distinctive symbol of Chinese red and a tiger-headed hat, this grassroots hero’s character has deeply resonated with people. Since its debut in 2005, the animation has released 18 series, 6 spin-offs, and 8 feature films, accumulating over 20,000 minutes of animated content. Its optimistic, brave, and resilient positive spirit has influenced generations of children.

In 2021, Winsing Animation introduced a new series with the theme of "Chinese Kung Fu." For example, in "GG Bond: Superstar of the Five Spirits," traditional Chinese Kung Fu elements such as Diamond Leg, Tai Chi, and Golden Bell are incorporated, blending the chivalrous spirit advocated by Chinese Kung Fu with GG Bond’s "heroic" spirit. This creates a brand-new IP image, showcasing the essence of Chinese traditional culture and cultivating the spirit of self-improvement, chivalry, and justice in young audiences. As of now, the "GG Bond: Superhero of the Five Spirits" series has garnered over 2 billion views on top internet streaming platforms.

Recognizing diverse market demands worldwide, Winsing Animation aims to enhance its competitiveness with more targeted content. With the deepening cultural exchange and economic cooperation between China and the Middle East, Winsing Animation is also turning its attention to the Middle Eastern market.

At the recently concluded Dubai International Content Market (DICM), Winsing Animation showcased several new projects, including "GoGo Bus" and "Xv Wu Bian Jing" (Boundless Border). Particularly, the online animation "Xv Wu Bian Jing" gained widespread attention for its sci-fi and action theme, rich Chinese elements, and unique visual style.

 Source：Yangcheng Evening News

粤产IP “猪猪侠”再获中国动画大奖

12月10日，广东咏声动漫股份有限公司（以下简称“咏声动漫”）旗下经典IP“猪猪侠”凭借热血、正义、勇敢的小英雄形象，获得“致敬电视动画四十年·电视动画形象奖”。

作为中国动漫的发祥地之一，广东广州培育了一批在海内外具有影响力的数字创意头部企业和精品IP，涌现出包括“猪猪侠”“喜羊羊”等爆款动画IP，始终走在产业前沿。其中，“猪猪侠”是全国首部原创3D长篇电视动画。

每个人的童年里都有一个“猪猪侠”。以中国红和虎头帽为独特标志，这个草根小英雄的角色形象深入人心。自2005年开播以来，该动画IP共推出18部系列长篇作品，6部番外作及8部大电影，累计推出超过2万分钟的动画内容，其乐观向上、勇敢坚韧的正能量精神内核影响着一代又一代儿童的成长。

2021年，咏声动漫推出以“中国功夫”为主题的全新系列动画。以《猪猪侠之超星五灵侠》为例，通过融入中国传统文化中的“中国功夫”元素，如金刚腿、太极、金钟罩等中国功夫招式，将中国功夫所倡导的侠义精神和猪猪侠的“侠者”精神相融合，打造功夫猪猪全新IP形象，充分展现中国传统文化的精髓，培养青少年观众自强不息、行侠仗义、充满正义的精神品质。截至目前，《猪猪侠之超星五灵侠》系列在头部互联网视听平台点击量超20亿。

面对全球不同区域市场的差异化需求，更有针对性的内容产品才能提升市场竞争力。随着中国与中东地区在文化交流和经贸合作的深入，咏声动漫也把更多目光投向中东市场。

在刚结束不久的迪拜国际内容市场（DICM）上，咏声动漫旗下的《百变校巴》《虚无边境》等多个新项目首次参展，其中，网络动画《虚无边境》凭借科幻热血题材、丰富的中国风元素以及独特的视觉风格，收获广泛关注。

文 | 记者 卢佳圳
图 | 受访者提供
翻译｜刘佳慧
责编 | 王瑜瑛
校对 | 张家梁