The 2023 China International Fair for Trade in Services (referred to as "CIFTIS") kicked off in Beijing on the morning of September 2nd, 2023. This year, CIFTIS has the annual theme of "Openness Leading Development, Cooperation for a Win-Win Future", with an exhibition area covering 155,000 square meters.

Among them, the comprehensive exhibition is located at the China National Convention Center and includes displays such as the Achievements Exhibition of Service Trade and Service Industry Opening-up, Country Exhibitions, Provincial and Municipal Exhibitions, as well as Hong Kong, Macao, and Chinese Taiwan Exhibitions, and the Annual Theme Pavilion. The thematic exhibitions are located in Shougang Park and the National Indoor Stadium, encompassing nine different themes.

The design of the exhibition hall for the Comprehensive Exhibition, which highlights the accomplishments in opening up the service trade and service industry, integrates innovative concepts like information technology and digital art. At the apex, an immersive digital floral landscape emerges using more than a thousand light modules, programmable to manifest diverse scenic modes. By orchestrating variations in color and shade within the same spectrum, it recreates the characteristic geographical elements found in forests, oceans, deserts, and other locations worldwide. This representation symbolizes the commitment of CIFTIS to transcending boundaries and fostering global connections through openness.

In the Annual Theme Pavilion of the Comprehensive Exhibition, focusing on the 12 major sectors of the service trade, we have carefully selected the top 500 companies in the global service trade industry, along with leading enterprises in each sector, to participate in this event. Our primary goal is to spotlight the cutting-edge technologies, innovative applications, and novel services offered by these industry leaders and institutions. Among the 35 offline participating companies, 13 are making their debut appearance this year. This includes 22 domestic companies and 13 foreign (joint venture) companies representing ten different countries and regions, including the United States, Switzerland, the United Kingdom, France, Germany, the Netherlands, Australia, Saudi Arabia, Japan, and Hong Kong. The internationalization rate reaches 37%, with 100% representation from Fortune Global 500 and industry-leading companies.

This year, Pavilion No. 10 at Shougang Park has undergone innovative upgrades with a strong emphasis on Metaverse applications. It will showcase an AR experience space, AI-powered interactive virtual press conferences, a holographic technology pavilion, and a VR game experience zone. Furthermore, the 20,000-square-meter Blast Furnace Metaverse Theme Park will serve as a standout exhibition and experiential area, offering visitors the ultimate interactive experience.

2023年服贸会9月2日在京开幕

9月2日上午，2023年中国国际服务贸易交易会（以下简称“服贸会”）在北京正式开幕。本届服贸会以“开放引领发展，合作共赢未来”为年度主题，展览展示规模达15.5万平方米。

其中，综合展设在国家会议中心，设置服务贸易及服务业扩大开放成就展、国别展、省区市及港澳台展、年度主题专区；专题展设在首钢园区和国家体育馆，包括9个专题。

综合展服务贸易及服务业扩大开放成就展的展厅设计融入信息科技、数字艺术等创新理念，顶部由千余个灯组组成的数字花海呈现，通过编程控制可实现多种场景模式，通过同色系、不同色阶的灯光变化，形成森林、海洋、沙漠等世界各地的典型地貌特征，寓意服贸会跨越界限、链接全球的开放精神。

综合展年度主题专区，围绕服务贸易的十二大领域，优选服务贸易领域世界500强及行业头部企业参展，重点展示领军企业和机构的新技术、新应用、新服务。35家线下参展企业中，13家企业为首次亮相。在线下参展企业中，内资企业22家，外资（合资）企业13家，分别来自美国、瑞士、英国、法国、德国、荷兰、澳大利亚、沙特阿拉伯、日本、中国香港等10个国家和地区，国际化率达37%，世界500强及行业龙头企业率达100%。

今年聚焦元宇宙应用的首钢园区10号馆创新升级，AR体验空间、AI智能交互虚拟发布会、全息技术馆、VR游戏体验馆都将在这里呈现。此外，面积达2万平方米的一高炉元宇宙乐园将作为特色展示体验区，为观众带来极致互动体验。

文｜羊城晚报全媒体记者 王莉
翻译｜陈萱 林佳岱
责编 | 王瑜瑛