One day after the Fishing Festival in August, a team of college students from South China Normal University (SCNU) came to the Pearl Bay Pier in Dongping Town, Yangdong District, Yangjiang City, to livestream the "fierce" scene of fishing at sea.

Ever since 2021, the team from the School of Computer Science of the SCNU has been paying their field visits to Dongping Town, Yangjiang City. They have found that the limited sales channels for fishery products, the high threshold of e-commerce, the unstable product markets and the weak bargaining ability of the fishermen have led to the difficult sales of fishery products.

To help the locals create their brands, the team tried to build up a new type of rural broadcasting room at Pearl Bay to "livestream at sea".

A mature live broadcasting team has been formed through this practice. Wu Weijia, with rich experience in the "We Media" operation, functioned as a broadcaster during the livestreaming, trying to attract more viewers with the help of his account with over 100,000 fans.

During the preliminary investigation, the team also found that information fragmentation is bothering most of the current intelligent fishery systems, making it hard for them to obtain accurate production data, thus resulting in an imbalance between production and marketing, leaving a large amount of spoiled fish for the fishermen.

To solve this problem, the students and teachers of the team worked together and gave birth to an agricultural system called "Jinzhu Yunji" (meaning "golden beads gathering"), which can clear the way for information exchange through digital integration, while serving as a reference for the government and enterprises during production adjustment and market coordination.

The team compared the characteristic agricultural products in the rural area to "Jinzhu", which means "golden beads", while "Yunji", meaning "gathering", represents their aspiration to gather, display and sell the precious agricultural products from the Yangdong villages through big data and cloud platform, to gather the wealth for the farmers.

In normal days, the students develop and operate their platforms at school. When the summer holiday comes, they will visit the villages and towns in Yangdong District, conducting in-depth research on fishery-related personnel.

It is reported that the team aims to create a multi-line sales model of "livestreaming + e-commerce platforms + video promotion", with brand promotion as the core, and to strengthen the digital transformation of the fishery industry, thus forming a "digital sea ranch".

Up to now, the "Jinzhu Yunji" team has cooperated with over 300 fishery households. After being fully promoted, the platform is expected to reach more than 1,000 fishery households, helping them to centralize the production data and realize the integration of the modern agricultural whole industry chain with "production management + data governance + sci-tech traceability".

It is also worth mentioning that, the team will continue to offer diversified high-quality courses and scientific experience to rural schools, with "scientific education" as the theme, which will enable the rural children to learn about cutting-edge technologies such as 5G, quantum computing and artificial intelligence.

华师团队助力阳江打造“数字化海上牧场”

8月开渔节后的一天，华南师范大学的青年大学生实践团来到阳江市阳东区东平镇珍珠湾码头开展直播，记录下海上捕鱼的“生猛”场景。

早在2021年，华师计算机学院团队就来到阳江东平镇走访考察。团队调研发现，渔农产品售卖渠道有限、现有电商使用门槛高、产品市场不稳定、渔农议价能力弱等问题导致销售难。

如何助力当地打造品牌，团队尝试打造新型乡村直播间，来到珍珠港开展“海上直播”。

通过这次实践，团队已经形成了一支成熟的直播小队。拥有自媒体运营经验的吴伟佳同学在直播过程中担任主播，利用自己拥有10万+粉丝的账号引流。据悉，团队后续还会开展培训，让当地人也能“解锁”直播技能。

在前期调研中，团队还发现目前的渔业智能化系统大多存在信息碎片化问题，难以获得准确生产数据。导致产销不平衡，经常会出现“鱼贱伤农”的情况。

于是，在师生团队努力下，助农系统“金珠云集”平台应运而生。该平台通过数字化的整合，使各方信息更加畅通，政府指导调整生产、企业赋能协调市场更有依据。

师生们把农村有特色的农产品比喻成“金珠”，“云集”则表达了他们利用大数据、云平台把阳东乡村的珍贵农产品集中一起展示和销售，把宝贵的财富汇聚给农民的志向。

同学们平日里在学校开发、运营平台，每年暑假则走进阳东区各乡镇，面向渔业产业相关人员开展深入调研。

据了解，团队塑造以品牌推广为核心的“直播带货+电商平台+视频推广”多线路销售模式，强化产业数字化转型，打造“数字化海上牧场”。

目前，金珠云集团队与超过300 户渔户合作，平台全面推广应用后，预计将链接到逾千户渔农，集中生产数据管理，实现“生产管理+数据治理+科技溯源”现代农业全产业链一体化。

值得一提的是，团队今年继续以“科技教育”为主题，面向乡村中学提供多元化的科技知识下乡精品课程和科技体验，让乡村孩子了解5G、量子计算、人工智能等前沿科技。

文 | 羊城晚报全媒体记者 陈亮 通讯员 唐婷芳
图 | 通讯员供图
翻译 | 洪婷