From August 25th to 28th, the 31st Guangzhou Fair is held at Zone A of the China Import and Export Fair Complex. At the exhibition site, original IPs born in Guangdong, particularly the national IPs "GG Bond" and "Go Go Bus", and their derivative products, are catching everyone's eyes. The immersive MR animation technology experience scene at the "Metaverse sci-tech hall" also attracts visitors to watch.

According to the data, as one of the birthplaces of Chinese animation and a powerhouse of the national animation industry, Guangzhou boasts over 500 animation enterprises by the end of 2022, which produce more than 200 animated films in a year, topping the country both in output and in broadcasting capacity; the total output value of the city's animation industry records nearly 30 billion RMB, accounting for over 20% of the national output value, with multiple well-known animation IPs such as "GG Bond" and "Go Go Bus".

"Go Go Bus" is an educational animation IP created by WinSing Animation, which integrates a systematic educational concept based on the SEL social and emotional learning theory.

Since its domestic premiere in 2019, "Go Go Bus" has been well recognized and received by a large group of parents and children. As one of the series, "Go Go Bus: Space Diary" tells the story of a little girl Tian Tian, who is curious about space, exploring the solar system in the company of Bu Bu, a school bus that can transform into various forms. The animation has been awarded as one of the Excellent Domestic Television Animations in the first quarter of 2023 by the National Radio and Television Administration.

At the Fair, local star animation IP "GG Bond" is the center of attention. As a classic IP that is 18 years old, the "GG Bond" series has smashed the viewing records of domestic animations many times and swept a large amount of national and international awards.

In addition, many visitors are finding it "interesting and surprising" during their MR experience at the "Metaverse sci-tech hall". The MR animation game "Finding the Super Lollipop" combines the interactive MR technology with GG Bond's story, allowing the visitors to immerse in the adventure with GG Bond and enjoy the fun of cross-dimensional interaction.

粤产原创IP及系列衍生产品亮相广州博览会

8月25日-28日，第31届广州博览会在中国进出口商品交易会展馆A区举行。在展馆现场，国民IP猪猪侠、百变校巴等粤产原创IP及系列衍生产品尤为吸睛，展馆内沉浸式“元宇宙科技馆”MR动漫科技体验场景更是吸引众多参展观众驻足观看及体验。

广州是中国动漫的发祥地之一，也是全国动漫产业强市。数据显示，截至2022年底，全市动漫企业数量超过500家，动画片年产量超200部，产量和播出量均在全国领先水平；动漫产业总产值近300亿元，位居全国前列（占全国产值20%以上），培育出“猪猪侠”“百变校巴”等多个知名动漫IP。

此次亮相的“百变校巴”是广东咏声动漫股份有限公司重磅打造的轻教育动画IP，融合SEL社会情绪能力学习理论建立系统教育理念。

“百变校巴”自2019年在国内上线至今，深受广大亲子家庭的认可和喜爱。其中，《百变校巴之太空日记》系列讲述了对太空充满好奇心的小女孩甜甜，在一辆可以进化成各种形态的校巴卟卟的陪伴下，在太阳系中快乐探索的故事。该动画获评国家广播电视总局2023年第一季度优秀国产电视动画片。

在本届展会上，本土明星动漫IP猪猪侠尤为受欢迎。作为一个诞生了18年的经典IP，猪猪侠系列作品多次打破中国国产动画片收视纪录，屡获国家、国际级大奖。

此外，展区现场，不少观众对“元宇宙版科技馆”的MR体验表示“好玩，惊喜”。《寻找超级棒棒糖》MR动漫游戏，利用了可交互式的MR技术与猪猪侠IP故事相结合，参展观众可以在元宇宙动画科技馆中沉浸式跟着猪猪侠展开探险，获得跨次元交互的乐趣。

文 | 羊城晚报全媒体记者 黄宙辉 通讯员 龙金莲
图 | 咏声动漫提供
翻译 | 洪婷