首页 > English 英语
云上岭南 Lingnan on the Cloud
Guangzhou emerges as a hot city for Citywalks, winning the hearts of young urbanites
来源:羊城晚报 云上岭南 作者:刘星彤 发表时间:2023-07-26 23:23

In recent months, pleasure experiences such as roams in Liwan District or in Shamian have provided novel ways to discover Guangzhou. Citywalk has gained popularity among young tourists as a travel mode. With Citywalk, one can indulge in a Cantonese opera at the grand Lizhiwan Stage, stroll along the arcade buildings to Yongqingfang, peruse shops featuring intangible cultural heritage, savor a delectable bowl of fish skin sala, meander through the exotic streets of Shamian, admire the open-air museum and visit Instagrammable cafés and watching artists sketching the scenery.

Data from the Chinese travel platform Ctrip reveals that the most popular cities for Citywalks included Beijing, Shanghai, Chengdu, Guangzhou, Hangzhou, and Xi'an since summer. Looking at booking trends over the past month, Beijing reported the fastest order growth, with a month-on-month increase of 258%, followed by Xi'an and Guangzhou, which grew by 143% and 120% respectively. Other destinations such as Chengdu, Shanghai, and Hangzhou also witness
significant growth.

The small group size and distinctive routes are key features of Citywalk products. It's understood that most popular Citywalk routes are designed at 2-3 hours, although full-day tours are also available with a typical group size of 6 to 10 people. For instance, Guangzhou's Citywalk routes in Shamian have gone viral, through which tourists can visit notable historical buildings, taste local delicacies, and get a glimpse of Guangzhou's modern cityscape.

Guides like "Stroll from Changshou Road station along Duobao Road or Baoyuan Road" and"Start your walk at Lizhiwan Park to see the bustling life of Guangzhou locals" are plentiful on Chinese group buying sites Meituan and Dianping.

Most Citywalk routes revolve around the city's old quarters, with a relaxed pace and a focus on nostalgia and cultural experiences. The popularity of old city walks can be seen in search data. In recent months, searches for "Yongqingfang" have grown by nearly 150%, and "Enning Road" by over 50%. Guides for nostalgic routes in Liwan District have become popular, with guide notes for"Shangxiajiu Pedestrian Street" growing by 120%.

Liwan District is kick-starting the revitalization of its historical and cultural blocks, further improving pedestrian systems in areas such as Yongqingfang, Shamian, Cultural Park, Shangxiajiu Pedestrian Street, Liwan Lake, Wuyue in Pun Tong, and Chen Clan Ancestral Hall. Pun Tong, an ancient village in Liwan District, has been officially listed on the first batch of 50 popular scenarios for cultural and tourism consumption by the Department of Culture and Tourism of the Guangdong Province.

Under the centuries-old banyan trees, traditional Xiguan Residences and Cantonese arcade buildings form a network of old streets where people stroll in parks, sip coffee, and enjoy local delicacies. Insiders believe that, with the pace of urban development, Guangzhou, represented by its old quarters, will provide a wider experiential space for Citywalk.

Notably, delicacy is one of the themes of "Citywalk in Liwan District", which has also ignited the popularity of nearby food stalls. On Meituan, dining order volumes in popular business districts such as Zhongshan Seven Road and Zhongshan Eight Road, Kangwang Road, and Shangxiajiu Commercial District in Liwan have seen significant growth in recent months.

广州成Citywalk热门旅游城市,年轻人爱上城市漫步

在荔枝湾大戏台听一曲粤剧,顺着骑楼走到永庆坊,闲逛非遗小店,吃一碗“陈添记鱼皮”;漫步异国风情的沙面,欣赏“露天建筑博物馆”,打卡网红咖啡店,看艺术家提笔写生……近几个月来,类似“荔湾区散步”“沙面漫游”这样的体验成为人们打开广州新的方式——城市漫步Citywalk成为年轻游客探索城市最热门的流行玩法。

携程数据显示,进入夏日以来,重点热门Citywalk旅游城市包括北京、上海、成都、广州、杭州、西安等。从近一个月的预订情况看,订单增长最快的城市为北京,订单量环比上月增长258%,其次是西安、广州,分别增长143%、120%,紧跟其后的是成都、上海、杭州等地。

据了解,热销的Citywalk产品以2-3小时行程设计为主,也有深度探访的一日行程,成团人数通常为6-10人。人数较少、线路特色鲜明是Citywalk产品的主要特征。例如,广州沙面片区的Citywalk成了网络热门,游客将参观沙面代表性的历史建筑、品尝当地美食,同时还可领略广州的现代城市风光。

“从长寿路地铁站出来,沿着多宝路、宝源路散步”“以荔枝湾公园为散步起点,一览广州人日常的生活光景”,在美团及大众点评,类似这样的攻略提示比比皆是。

大多数Citywalk线路围绕城市老城区游览,整体节奏轻松,偏向怀旧及文化体验。老城区漫步有多火,从搜索数据即可看出端倪——近几个月来,“永庆坊”搜索量同比增长近150%,“恩宁路”等街道增长超50%,“荔湾怀旧路线”相关笔记攻略成为人气内容,“上下九”攻略笔记数同比增长120%……

据了解,荔湾区正启动历史文化街区保护活化利用工作,将进一步完善永庆坊—沙面—文化公园—上下九、荔枝湾—荔湾湖—泮塘五约、陈家祠等三大片区慢行系统,荔湾区泮塘古村则入选广东省文化和旅游厅正式公布的首批50家“粤式新潮流”广东文旅消费新业态热门场景名单。

百年榕树下,西关大屋与广式骑楼连成一条条老街,人们逛公园、饮咖啡、食肠粉……业内人士认为,跟随城市发展的脚步,以老城区为代表,广州将为Citywalk提供更广阔的体验空间。

值得一提的是,“味蕾游”作为“荔湾区散步”的主题之一,也连带将附近充满烟火气的美食小店带火。美团上,“中山七八路”“康王路”“上下九商业区”等荔湾区热门商圈的餐饮订单量近几月均迎来显著增长。

文|羊城晚报全媒体记者 刘星彤
译|陈萱
责编 | 王楠
校对 | 马曼婷