As the global box office of "Ne Zha 2" continues to climb, it has reached 9th place as of February 17th. Its success is attributed to the cross-regional collaboration across China's animation industry chain, with 138 animation and film companies and over 4,000 Chinese animation talents involved. Of the 138 companies, 20 are from Chengdu, the main production hub of "Ne Zha 2", and the remaining are from multiple regions, including 10 from Guangdong, contributing to co-production, visual effects, and rendering processes.

Shenzhen Rock Visual Effects Technology Co., Ltd. completed special effects for the lava scene of "Sky-Splitting Claw". CEO Nie Huajun noted that the production standards of "Ne Zha 2" were far beyond "Ne Zha 1", as the difficulty in production technology increased at least fivefold. Shenzhen Rayvision Technology Co., Ltd. provides cloud rendering service, with its platform enabling massive rendering tasks to be split and processed in parallel, significantly reducing rendering time.

Guangdong's growing digital creative industry chain resulted in the rise of these companies. Guangdong's emerging digital creative sector is booming, as the large-scale animation and gaming industry ranks among the top in China's animation industry.

The production of "Ne Zha 2" adopted "modular management". The project is divided into 26 independent modules, shifting from "production in workshops" to "industrial collaboration." Guangdong started early in the animation industry. With a complete system, Guangdong has played a significant role in building the industrial framework of China's animation film. Guangzhou Didi Network Technology was responsible for 2D character and scene design, reflecting the progress in the industrialization system of China's domestic animation.

The film's creative planning and production efficiency required Guangdong companies to be strongly capable of cooperating within the industry. The use of agile development models also supported the demands of the film to be creative and exquisite.

The success of "Ne Zha 2" is significant to Guangdong's animation industry. It showcases the influence of China's animation industry, boosts confidence for future development, and offers valuable experience. Guangdong has also introduced relevant plans to promote collaboration in the digital creative industry and build public service platforms. However, there are still shortages in the Guangdong animation industry, including the prevalence of overly simplistic and juvenile content, and a lack of vibrant corporate teams. Experts suggest Guangdong's animation industry further engage in the animation film production chain, adjust the industry structure, complete the industry ecosystem, and strengthen its competitiveness.

Source: Lingnan on the Cloud

《哪吒2》现象级爆火，粤企为中国动漫注入“硬实力”

《哪吒之魔童闹海》票房持续攀升，2月17日已升至全球影史票房榜第九位。这部影片成功离不开全国动画产业链跨地域联合作战，138家动画及影视公司、4000多位中国动画人才参与其中。在参与制作的138家公司里，20家来自核心制作地成都，其余为跨地域协作企业，其中10家来自广东，参与联合制作、视效制作、渲染等环节。

深圳洛克特视效完成“裂空爪”岩浆特效等制作，CEO聂华军称制作标准远超《哪吒1》，技术难度提升至少5倍。深圳瑞云科技提供云渲染支持，其云渲染平台能将庞大渲染任务拆分同步处理，大幅缩短渲染周期。

这些粤企的涌现得益于广东数字创意产业链的发展，广东数字创意新兴产业壮大，泛动漫游戏产业规模较大，已跻身中国动漫产业第一梯队。

《哪吒2》制片方采用“模块化管理”模式，将项目分解为26个独立模块，实现从“作坊式生产”到“工业化协作”的转变。广东动漫产业起步早、体系全，一直参与中国动画电影工业体系建构。广州底迪网络负责角色和场景2D设计，体会到国产动画工业化体系的进步。

影片在创意策划、制作生产等环节的协同高效，要求粤企具备产业协同能力。敏捷开发模式的应用，也为影片创意与质量提供支撑。

《哪吒2》的成功对广东动漫产业意义重大，展现了中国动漫产业影响力，树立发展信心，提供可借鉴经验。同时，广东也出台相关计划，促进数字创意产业协作，建设公共服务平台。但广东动漫产业也存在短板，如内容低幼化、活力企业团队少等。专家建议广东动漫产业进一步参与动画电影产业链，调整产业结构，完善产业生态，增强自身优势地位。

文丨记者 黄婷
译丨王枥焓
审丨林佳岱