After the Chinese New Year, major venues in Pazhou have started to hold exhibitions, with global buyers preparing to begin their visits. Guangzhou's key exhibition halls have a packed schedule, with over 40 exhibitions expected to be held in February and March, covering more than 1.7 million square meters, showcasing dynamic energy in the first quarter.

Last year, Guangzhou's professional exhibitions grew strongly. The scale of events in key industries increased notably including healthcare and industrial coatings, which reached growth rates of 95% and 84%, respectively. February and March are peak seasons for procurement by manufacturing companies and international buyers. Guangzhou has nurtured and introduced leading professional exhibitions by coordinating among multiple government departments to support scheduled events. Now, Guangzhou is preparing for the 137th Canton Fair. Other major industry exhibitions are also upcoming, such as the Guangzhou Entertainment Technology Show and the Dental South China International Expo.

Exhibitions attract large flows of people and goods, and consumer-oriented exhibitions attract numerous visitors and act as platforms for consumption upgrades. For example, the Original Comic-con, which attracts the largest number of individual audiences in China, drew over 10,000 visitors with its unique experiences. The 7th COMICUP Guangzhou Fan Association will also take place soon.

Cultural consumer-related exhibitions have seen rapid growth in recent years. Anime and game exhibitions are growing rapidly, with significant increases in scale and a high level of popularity. In 2024, nearly 60 professional consumer exhibitions targeting individual audiences were held, with attendance increasing by 33% year-on-year, and anime and game exhibitions seeing a 26% year-on-year growth in visitors. With the rise of Chinese animation, The China International Comic Festival and related expo on anime games showcase original works that highlight Chinese cultural features, driving over 220 million yuan in consumption.

In 2025, Guangzhou will further expand the spillover effect of exhibitions through events including the Canton Fair to promote consumption and encourage interaction between consumer exhibitions, cultural tourism, sports, and commercial areas. Guangzhou plans to create diverse consumer scenarios and inspire event organizers to plan innovative activities, offering a comprehensive consumption experience for exhibitors and visitors.

Source: Lingnan on the Cloud

2-3月预计办展超40场 广州会展火力全开

新年过后，琶洲地区各大展馆热闹复苏，全球采购商即将开启逛展采购模式。广州重点展览馆排期紧凑，2 - 3月预计举办超40场展览，面积超170万平方米，一季度尽显蓬勃活力。

去年，广州专业展会发展强劲，健康医疗、工业涂料等优势产业题材展会规模增长显著，分别达95%、84%等。2 - 3月是制造企业采购旺季，也是国际买家采购高峰期。广州培育引进领先专业展会，联合多部门保障展会档期，积极筹备第137届广交会，接下来还将举办演艺设备展、华南口腔展等多场行业大展。

展会汇聚人流、物流等，消费类展会更是“人气收集器”与消费升级平台。如全国自由行人数最多的初物语动漫展，凭独特体验吸引超万人观展。第七届COMICUP广州创作交流展等也将陆续开展。

文化消费类展会近年增长迅猛，动漫类展会孵化快、增幅大、人气旺。2024年近60场面向个人观众的专业消费展，参展参观人次同比增33%，其中动漫游戏类展会人次同比增26%。中国国际漫画节和动漫游戏展借国漫发展东风，展示中华文化特色的原创动漫，带动消费超2.2亿元。

2025年，广州将扩大展会溢出效应，借助广交会等开展促消费活动，引导消费类展会与文旅、体育、商圈互动，打造多元消费场景，推动展会主办方策划创新活动，为参展观展客商提供全方位消费体验。

文丨记者 孙绮曼 通讯员 穗商务宣
译丨王枥焓
审丨林佳岱