From a multifunctional vegetable basket to a new energy vehicle, this year's Canton Fair showcases how industrial design is enhancing product innovation, supporting brand elevation, and facilitating global expansion with high-end and intelligent features.

How does designing homes overlap with cars and smartphones? Yao Sa, Vice President of Foshan Apicool Electric Appliance Co., Ltd ., explained that at Apicool, such cross-industry learning is routine. "Especially with cars, both vehicles and houses are outdoor products, so we often look to one field to inform the other." The mobile housing model presented at the Canton Fair this year, for example, drew design inspiration from new energy vehicles.

For Foshan Milang Industrial Design Co., Ltd. (Milang Industrial), incorporating Chinese aesthetics into ergonomic chairs is a key focus. Designer Luo Chenlu shared that they fused traditional architectural art with modern office chairs, creating a three-part modular design for the lumbar, back, and head support that enables easy assembly and disassembly, saving time and reducing packaging volume. This kind of chair combines aesthetics with functionality to meet practical demands.

As a regular exhibitor at the Canton Fair, Milang Industrial values the connections it has cultivated there. Luo mentioned that while most of their current exports go to Europe, the fair has introduced them to clients from the Middle East, Russia, and beyond, enhancing their brand's global presence and resulting in numerous new orders.

Source :Lingnan on the Cloud

广交会：“广东设计”助力品牌走好“出海路”

小到一个多功能洗菜篮、大到一款新能源汽车，在本届广交会，工业设计正在体现出自己如何赋能产品迭代，助力品牌高端化、智能化，走好“出海路”。

造房子和造汽车、手机怎么做跨界？佛山市艾凯控股集团有限公司副总裁姚洒告诉记者，在艾凯控股，这样的跨界学习已经习以为常。“尤其是汽车，车和房都是户外产品，我们也会经常学习和借鉴。”这次带到广交会的移动房屋模型，就是借鉴了新能源汽车的设计理念。

此外，谈及如何在人体工学椅中体现中国风，佛山市米朗工业设计有限公司（以下称“米朗工业”）产品设计师罗晨露表示，将古老的建筑艺术与现代办公椅相融合，腰背头三段式的设计既能轻松进行组装和拆卸，节省时间和精力，同时拆装减少了包装体积。这款塔影椅在外观和功能上都是贴合实际需求的。“产品不应该为了设计而设计，而是要真正考虑到用户需求和体验感。” 

作为“老广交”，米朗工业负责人对广交会的感情很深。罗晨露直言，米朗工业的产品当前主要出口欧洲，但来广交会的海外客商不仅有来自欧洲的，还有来自中东、俄罗斯等地的，这不仅给公司“出海”打响了品牌，还拿到了很多实际订单。

文、图｜记者 杭莹
译｜赵凡
审｜林佳岱