The 136th Canton Fair is in full swing, and one of the highlights is the "Design in Guangdong" pavilion, showcasing the shift of China's foreign trade from OEM (Original Equipment Manufacturing) to ODM (Original Design Manufacturing) and OBM (Original Brand Manufacturing). The significance of industrial design has become more prominent as Guangdong has emerged as one of the world's most dynamic regions for industrial design, with over 300,000 designers contributing to its success—a number that continues to grow.

According to Yang Jie, Secretary-General of the Guangdong Industrial Design Association, this year's pavilion not only includes national-level industrial design centers like Vatti Group and Bear Electric Appliance Co., Ltd, but also features innovative units combining design and supply chain. Successful product design requires systematic support, including user research, creative design, and prototype model making. A well-developed supply chain system is the key to the rapid growth of China's industrial design sector. In addition, the pavilion hosts design-driven brands like Soseki and Bird Profound Design, encouraging foreign trade enterprises to embrace original design, pushing product innovation forward, and showcasing China's national-level design strength to international clients.

As one of China's cradles of industrial design, Guangdong boasts numerous provincial-level and national-level design centers. Yang Jie noted that buyers only needed to provide samples for replication in the past, but now Chinese companies offer comprehensive one-stop innovation services. Buyers merely describe their desired outcome, and the entire process—from development to design and production—can be handled by Chinese firms, creating an efficient innovation chain. "Made in Guangdong" is now synonymous with efficiency, fast response, quality, and strong design capabilities.

Home to world-renowned brands like Huawei and Tencent, Guangdong's presence at the Canton Fair not only highlights the rapid growth and unique appeal of Chinese design but also underscores Guangdong's potential and strength in the global market. Looking ahead, "Guangdong Design" will continue to grow alongside "Guangdong Manufacturing", meeting the challenges of the international market and driving the industry to new heights.

Source: Lingnan on the Cloud

广交会上的“广东设计”：国际客商轻松定制“一站式创新”

第136届广交会正在如火如荼地进行中，广东省的“设计广东”品牌专区成为众多亮点之一。随着外贸经济从OEM（代工制造）转向ODM（设计制造）和OBM（自主品牌），工业设计的重要性愈加突出。目前，广东的工业设计师人数已超过30万，并且这一数字仍在不断增长，使广东成为全球工业设计最活跃的区域之一。

据广东省工业设计协会秘书长杨杰介绍，今年的专区不仅邀请了华帝集团、小熊电器等国家级工业设计中心参展，还吸引了“设计+供应链”的创新单位。成功的设计产品需要用户研究、创意设计、手板模型制作等系统支持，而成熟的供应链体系正是中国工业设计迅速发展的关键因素。此外，专区还引入了善思、青鸟设计等设计驱动型品牌，鼓励外贸企业重视原创设计，以工业设计推动产品创新，向海内外客商展现国家级设计力量。

广东是中国工业设计的发源地之一，拥有众多省级和国家级设计中心。杨杰指出，以往采购商只需提供样品进行复制，但现在中国企业能提供一站式的创新服务，采购商仅需描述最终效果，其余的开发、设计和生产均可交由中国企业处理，形成高效的创新链条。如今，“广东制造”已成为高效率、快反应、优质和强设计的代名词。

广东孕育了华为、腾讯等世界品牌，广交会不仅展示了中国设计的快速成长和独特魅力，还彰显了广东设计在全球市场的潜力与实力。未来，“广东设计”将与“广东制造”一同成长，迎接国际市场的挑战，推动行业向更高标准发展。

文丨孙绮曼 严锦程 潘亮 董鹏程
图、视频丨潘亮 董鹏程 孙绮曼 严锦程
译丨邹晓华
审丨赵凡