The "2023 White Paper on Guangzhou State-owned Enterprises' Time-honored Brands" has been officially released. As of now, Guangzhou's state-owned enterprises boast a total of 85 time-honored brands recognized at the national, provincial, and municipal levels, accounting for more than half of the city's total time-honored brands. Among these, 32 are China time-honored brands. Compared to 2022, there are three new additions to the list of China time-honored brands (Pearl River Piano, Double Fish, and LIKOFU), and two new Guangzhou time-honored brands (BYS and the Wuyang Brand).

The White Paper reveals that these 85 time-honored brands are distributed across 10 first-level groups. In terms of industry distribution, 25 are in the food and beverage sector, accounting for 29% of the total; 23 are in manufacturing and processing, making up 27%; 19 are in the pharmaceutical industry, representing 22%; 9 are in the hospitality and accommodation sector, comprising 11%; and 9 are categorized as other types (including commercial services, printing, and transportation), also taking up 11%.

What are the characteristics of Guangzhou state-owned enterprises' time-honored brands? To begin with, they boast a long history of development. The average age of these 85 brands is 106 years, with 27 brands having histories of over a century, 7 exceeding 200 years, and 2 more than 400 years. Second, they hold a leading position in their respective industries. For example, the newly recognized "China Time-Honored Brand" Pearl River Piano has maintained the highest global production and sales volume for over 20 years. Third, they possess rich  cultural heritage. For instance, Guangzhou Phar. Holdings boasts 5 national intangible cultural heritage items, GCGS is known for its national and provincial intangible cultural heritage such as"ivory carving" and "handmade gold plating", and restaurants like Guangzhou Restaurant and Tao Tao Ju represent the profoundest historical and cultural essence of Cantonese cuisine.

From large-scale musical instruments and home appliances to small soup ingredients, Guangzhou's time-honored brands leverage their durability, diversity, high cost-effectiveness, and high quality to establish the core competitiveness of "Guangzhou goods". They continuously expand and attract global attention, showcasing their robust production capabilities and technological standards to the world, thus solidifying the prestigious "Made in Guangzhou" brand.

It is noteworthy that the Guangzhou State-Owned Enterprises' Time-Honored Brand Vitality Ranking and the Guangzhou State-Owned Enterprise Gift List have also been released alongside the White Paper.

The Guangzhou State-Owned Enterprises' Time-Honored Brand Vitality Ranking is based on five vitality dimensions—market, culture, marketing, product, and organization—comprising 16 secondary indicators, conducting a thorough analysis, multi-dimensional evaluation and dynamic monitoring of the brandsthrough this comprehensive brand index system. WALOVI tops the list with a high score of 71.6, followed by Tao Tao Ju and Guangzhou Restaurant in second and third places, respectively.

In the Guangzhou State-Owned Enterprise Gift List, 10 products have been selected as "Household Goodies", including Xiao Chai Hu KeLi (Bai Yun Shan), Double One's household gloves, and Wuyang Brand's taro-flavored ice cream cones. Another 10 products have been chosen as "Gift Items", such as Chan Li Chai's dried tangerine peels, WALOVI's "Three Blessings Combination Pack", and Daxin Culture's tea sets. Additionally, 10 products have been recognized as "innovative new products", including Guangzhou Restaurant's City Souvenir Creative Gift Boxes, Double Fish's pitching machines, and WALOVI's Ciningji health-promoting pear juice.

《2023年广州国企老字号白皮书》发布

《2023年广州国企老字号白皮书》近日正式印发。截至目前，广州市属国企共有中华、省、市各级老字号85个，占全市老字号比重过半。其中中华老字号32个。相较2022年，新增中华老字号3个（珠江钢琴、双鱼、利口福），新增广州老字号2个（白云山、五羊牌）。

《白皮书》显示，这85家老字号分布于10家一级集团。从行业分布来看，餐饮食品类25个、占总量比重29%，制造加工类23个、占比27%，医药类19个、占比22%，旅业住宿类9个、占比11%，其他类9个（商业服务、印刷、运输类）、占比11%。

广州国企老字号有何特点？一是发展历史悠久。85个老字号平均自然年龄106岁，其中超百年历史老字号27个，超200年的7个，超400年的2个。二是行业地位领先。例如，新晋“中华老字号”珠江钢琴产销量连续 20 多年位居全球第一。三是文化底蕴深厚。如其中，广药集团拥有国家级非物质文化遗产5项，广州轻工集团拥有“象牙雕刻”“手工打金”等国家级及省级非物质文化遗产，广州酒家、陶陶居等代表着广式酒楼最深厚的历史文化底蕴。

大到乐器家电，小到煲汤食材，广州老字号凭借其经久耐用、种类丰富、高性价比、高品质的产品打造出“广货”核心竞争力，不断地走出去与引进来，向世界展示了其强大的生产能力和技术水平，打响了“广州制造”金字招牌。

值得注意的是，广州国企老字号活力品牌榜、广州国企有礼榜单也与白皮书同步发布。

广州国企老字号活力品牌榜基于市场、文化、营销、产品和组织5个活力维度16个二级指标，构建一套品牌指标体系，对广州国企老字号品牌进行全面梳理、立体透视和动态监测。王老吉以71.6分的高分位居榜首，陶陶居和广州酒家分列第二、第三名。

在此次评选的广州国企有礼榜单上，白云山光华小柴胡颗粒、双一家用手套、五羊牌香芋味甜筒雪糕等10款产品入选“家用好物”，陈李济陈皮、王老吉三吉添福组合装、大新文化事事如意茶具套装等10款产品入选“伴手礼”，广州酒家穿粤记广州城市手信文创礼盒、双鱼小鱼发球机、王老吉大健康刺柠吉精制刺梨液等10款产品入选“创新新品”。

文｜记者 陈泽云
图｜受访者提供
翻译丨洪婷
英文审校丨赵凡