Data from relevant platforms indicates that the three-day holiday of this year's Mid-Autumn Festival, positioned between summer vacation and the National Day holiday, features travel prices around 40% lower than those during the National Day holiday. Such high cost-effectiveness has resulted in a surge in travel enthusiasm.

This year, travel during the Mid-Autumn Festival is becoming more down to earth, with "Chinese night tours", centered around moon-admiring culture, emerging as a hot topic in cultural and tourism consumption. As the holiday approaches, activities related to traditional festival customs, such as moon-admiring, lantern festivals, and garden tours, are attracting attention from tourists across various regions.

Train tickets for the night before the Mid-Autumn Festival (September 14th) were officially released for sale on August 31st.

According to data from ly.com, the overall travel market during the 2024 Mid-Autumn Festival is primarily characterized by short-distance trips, with continuing trends of high frequency and diversified demand. The demand for medium and short-distance travel is robust in urban agglomerations such as the Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei region, Chengdu-Chongqing city cluster, and Central Plains cities, with the high-speed rail market for trips within 3 hours being the hottest.

On the night of the Mid-Autumn Festival, searches for "moon-admiring flights" have soared dramatically. Data shows that the search volume for these flights on ly.com in the recent week has increased over threefold compared to the previous week. Additionally, "moon-admiring hotels" recommended by various platforms, tailored to the characteristics of different cities, have also become a focal point of interest.

As of now, ly.com's data reveals that the top ten destinations for travel during the Mid-Autumn holiday are: Beijing, Shanghai, Suzhou, Shenzhen, Chongqing, Nanjing, Chengdu, Qingdao, Changsha, and Hangzhou. Notably, travel interest in Suzhou has seen a significant increase, with activities such as crab tasting and moon-admiring gaining popularity among younger travelers.

Shanxi's Datong and Shuozhou, key settings for "Black Myth: Wukong", the domestic gamelaunched in August, are also expected to experience a peak in visitor numbers during the Mid-Autumn Festival. Currently, bookings for Mid-Autumn travel in Datong and Shuozhou have increased by over double compared to last year.

As a traditional festival in China, the Mid-Autumn Festival boasts numerous long-standing customs. The deep cultural experiences offered through "Chinese night tours", such as moon-admiring and garden tours, have become highlights of cultural tourism consumption during the 2024 Mid-Autumn holiday. Recent data from ly.com indicates that in the past week, searches related to night tours in ancient towns and gardens across the country have risen by 77%quarter-on-quarter, while the search for night cruises has increased by 42% quarter-on-quarter.

Besides deeply experiencing Mid-Autumn culture domestically, tourists with flexible schedules may even take three days off to constitute an eight-day vacation and start their holidays early, making it possible to avoid the travel peak. Reports suggest that with the accelerated recovery of international flights, the cost-effectiveness of long-haul outbound travel just before and after the Mid-Autumn Festival has become increasingly prominent, leading to a rise in bookings.

中秋出游预订火热开启，“中式夜游”热度爆表

相关平台数据显示，作为夹在暑期和“十一”中间的三天短假，今年中秋热门目的地出游价格较“十一”低四成左右，高性价比催生大量出游热情。

据悉，今年中秋假期出游更趋大众化，以赏月文化为核心的“中式夜游”成为文旅消费热点。随着中秋假期临近，围绕节日传统的赏月、灯会、游园等相关文旅活动正受到各地游客关注。

中秋假期前夜（9月14日）的火车票于8月31日正式开售。

同程旅行数据显示，2024中秋假期整体出游市场以中短途出行为主，继续呈现高频化、需求多样化等特点。其中，长三角、珠三角、京津冀及成渝城市群、中原城市群等城市群的中短途出游需求旺盛，3小时以内的高铁出游市场最为活跃。

据悉，中秋节当晚的“赏月航班”搜索热度大幅上涨，数据显示，近一周同程旅行平台中秋节夜间的“赏月航班”搜索热度环比上涨超过3倍。此外，各平台结合不同城市特点为用户推荐的“赏月酒店”也成为关注焦点。

截至目前，同程旅行平台数据显示，中秋假期旅行热度最高的十大目的地依次为：北京、上海、苏州、深圳、重庆、南京、成都、青岛、长沙、杭州。其中，苏州中秋旅行热度涨幅较高，品蟹赏月、苏州园林等成为年轻旅行者关注的玩法。

8月推出的国产游戏《黑神话：悟空》的重要取景地山西大同和朔州，也将在中秋迎来客流高峰。截至目前，大同和朔州中秋旅游预订热度同比增长均超过1倍。

中秋节作为中国的传统节日，有着众多传承悠久的节日习俗。赏月、游园等深度体验历史文化的“中式夜游”成为2024年中秋假期的文旅消费亮点。同程旅行数据显示，近一周，国内古镇园林夜游相关旅游搜索热度环比上涨77%，夜间游船搜索热度环比上涨42%。

除在国内各地深度体验中秋文化，有条件的游客甚至可以“请三休八”提前放长假，错峰出境游。据悉，随着国际航班的加速恢复，2024年中秋前后的长线出境游性价比越发凸显，预订量随之上涨。

文丨记者 刘星彤 通讯员 饶思碧 陈晓双
翻译丨洪婷
英文审校丨赵凡