This summer, film locations have emerged as a surprising trend in the tourism industry, becoming a dark horse. The transformation of film and TV productions into dazzling new cultural tourism icons, drawing countless travelers to visit cities inspired by their favorite dramas or movies, is shaping up as a new direction for the tourism industry.

In Guangdong, the allure of film locations is equally significant. "The Thunder " reveals the hidden charms of Zhongshan, "The Knockout " ignites the passion in Jiangmen, "The Bad Kids " brings Zhanjiang into the public eye, and "72 Households " turns Guangzhou's Kecun into a pilgrimage site for fans of long-running TV shows. This land has captured the film industry's imagination, with numerous acclaimed productions choosing it as their backdrop. This summer, Guangdong is leveraging the popularity of these films to promote itself as a new international cultural tourism landmark.

'The Knockout' filming location: Jiangmen, Guangdong Province

The 2023 hit drama "The Knockout" has popularized Guangdong delicacies like pig trotters noodles, rice noodle rolls, and congee-based hotpot, and brought one of its filming locations, Jiangmen, into the limelight.

Xu Tai, the executive producer of "The Knockout", revealed that the crew scouted many cities before choosing Jiangmen for its unique and inclusive regional vibe. In the drama, Jiangmen's Pengjiang District, with its Changdi Historical and Cultural District , the Xuding Old Street , and the ancient river port , appear frequently. A photo shared by actor Zhang Songwen, who plays Gao Qiqiang, the protagonist in "The Knockout", features the arcade street that is a recurring scene in the show. In Jiangmen, these arcade streets, collectively known as "33 Market Streets ", are considered the city's original core. These areas, having undergone no major renovations, retain their nostalgic charm.

'72 Households'filming location: Kecun, Guangzhou, Guangdong Province

Located near the Starlight Walk in Kecun, Guangzhou, the "72 Households" filming base opened in August 2023. This Cantonese sitcom, which debuted in 2008, is set in the 1940s on Taiping Street in Guangzhou's Xiguan district, vividly depicting the joys and sorrows of 72 tenants. It has accompanied viewers for fifteen years, now entering its 19th season and becoming a beloved presence in countless households.

Among the visitors to the filming base are dedicated fans, some of whom remarked, "Starting work in Guangzhou felt immediately familiar because of '72 Households'. This series made me long for this city, truly embodying the sentiment of 'falling in love with a city through a show'."

Industry insiders note that "film and TV tourism" is essentially a phenomenon driven by popular culture, characterized by its sudden, short-lived, and unpredictable traits. The ability of destinations to absorb and capitalize on the traffic generated by film and TV productions to boost tourism consumption is key to the development of film tourism.

Looking ahead, Guangdong faces the challenge of leveraging Lingnan culture to highlight its "natural studio" appeal to convert the fleeting popularity of film IPs into lasting international cultural tourism destinations.

Source :Yangcheng Evening News

广东：影视取景地成文旅新宠

暑假期间，影视取景地游异军突起，成为旅游界的黑马。影视作品如何化身为城市文旅的璀璨新名片，吸引无数旅者“为一部电视剧、一部电影而赴一座城”，成为产业探索的新方向。

在广东，影视魅力同样不可小觑。《破冰行动》揭秘中山隐秘风情，《狂飙》点燃江门热情之火，《隐秘的角落》让湛江走进大众视野，更有《七十二家房客》让广州客村成为长寿剧迷的朝圣之地。这片土地深受影视界青睐，众多影视佳作在此取景。今夏，广东正借影视之风，力推国际影视文旅新地标。

《狂飙》取景地：广东江门市

2023年的开年大剧《狂飙》带火了猪脚面、肠粉、粥底火锅等广东美食，也让剧中取景点之一的广东江门火“出圈”。

《狂飙》总制片徐泰透露，剧组采风过许多城市，之所以把大部分拍摄场景选在江门，主要是看上了江门兼容并包的地域特色。在《狂飙》中，江门市蓬江区长堤历史文化街区的墟顶老街、水埠头等场景多次出现；高启强扮演者张颂文的一条微博配图便是剧中经常出现的骑楼老街。在江门，墟顶、北街、长堤等骑楼老道被统称为“三十三墟街”，它们作为江门的“城市原点”，是城市中历史最悠久的地方，由于并没有经过大规模翻新，原汁原味地保留下了怀旧韵味。

《七十二房客》取景地：广东省广州市客村

坐落于广州客村珠影星光城近旁的《七十二家房客》拍摄基地，于2023年8月启幕。这部自2008年起航的粤语情景喜剧，以20世纪40年代广州西关太平街的市井生活为背景，生动刻画了72家房客的喜怒哀乐，至今已陪伴观众走过十五载春秋，迈入第19季的辉煌，成为无数家庭餐桌旁的温馨伴侣。

探访基地的游客中，不乏专程打卡的影迷，他们中有人感慨：“初到广州工作，却因《七十二家房客》而感亲切无比，这部剧让我对这座城市早有向往，真正诠释了‘因戏结缘，爱上一城’的佳话。”

业内人士表示，“影视+文旅”本质上是一种流行文化引致的旅游现象，具有突发性、短暂性、不可预见性等特点。景区和所在目的地如何承接和消化影视作品带来的流量，将其转化为拉动旅游消费的新动力，是推动影视旅游发展的关键。

未来，广东如何利用岭南文化彰显“天然影棚”特色、如何把影视IP流量变国际影视文旅目的地“留量”是需要考虑的问题。

来源｜羊城晚报·羊城派综合央广网、澎湃新闻、南方+、新快报等
译｜郑圣浩