This year's Dragon Boat Festival holiday spans three days. Given the short holiday duration and ongoing travel enthusiasm, residents are increasingly choosing "backyard tours" within urban clusters, which is characterized by "destination swapping."

In the Beijing-Tianjin-Hebei region, visitors favor Qinhuangdao's Changli County. Tourists from the Yangtze River Delta are enthusiastic about Anji County in Huzhou, Shengsi County in Zhoushan, and Tonglu County in Hangzhou. In the Greater Bay Area, travelers head to Shunde in Foshan and Nan'ao in Shantou for culinary delights. These locations have all ranked among the top ten most popular county destinations on Tujia's 2024 Dragon Boat Festival booking list.

According to CTrip's "2024 Dragon Boat Festival Travel Report," local and nearby travel accounts for nearly 70% of holiday travel orders, with short trips within a "2-hour high-speed rail radius" leading the trend. Tuniu's "2024 Dragon Boat Festival Travel Consumption Review" indicates a significant demand for local and nearby travel, with self-driving, high-speed rail trips, and independent travel being the main modes of transportation.

Fliggy's "2024 Dragon Boat Festival Travel Bulletin" shows a rapid rise in bookings for emerging destinations such as Jingdezhen, the "City of Creativity," Deyang near Chengdu, Bortala, and Karamay along the northern Xinjiang travel route, Chenzhou with its "hidden beauty," and Shangrao, a city featured in National Geographic.

"Examining these 'dark horse' destinations, we can identify three main factors for their rapid growth: convenient transportation links with core tourist source regions, the beautiful early summer scenery, and unique local cultures," said a representative from Fliggy. "For instance, Deyang is just about an hour's drive from Chengdu, while Chenzhou in Hunan has become a popular destination within the 2-hour high-speed rail radius of Guangzhou and Shenzhen. These destinations are quickly gaining fans due to their short travel distances, fewer crowds, and affordable prices."

According to Tuniu's data, in the week leading up to the Dragon Boat Festival, there was a significant increase in the popularity of local and nearby travel, with one or two-day trips being the most favored. Among many domestic destinations, cities within the 1-2 hour transportation circles of the Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta, and Chengdu-Chongqing urban clusters received particularly strong demands.

"A variety of folk and leisure activities were launched across multiple regions during this Dragon Boat Festival holiday, making cultural experiences, traditional Chinese styles, and 'new Chinese-style travel' the new hotspots driving the tourism market. Nearby short-distance 'backyard tourism' has become appealing again," said a representative from CTrip. The most popular 1-2 hour high-speed rail routes are mainly concentrated in the Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei, and Chengdu-Chongqing areas, including entry-level routes like Shenzhen-Guangzhou, Shanghai-Hangzhou, Beijing-Tianjin, Shanghai-Suzhou, and Shanghai-Nanjing.

In addition to cultural and folk tourism, more everyday "new daily life" tourism is becoming popular, making "backyard" travel more routine and leisurely.

"The era of a whirlwind, 'checklist' tourism is over. Today's travelers seek richer emotional experiences and higher emotional value from their trips. They want to clear their minds and feel revitalized through travel," said a representative from the CTrip Research Institute.

Source :Yangcheng Evening News

端午假期出游新趋势：大城市居民热衷游玩“家门口”小城

今年端午小长假为期三天，受制于假期时长及基于常态化出游等习惯，以城市群内的目的地“交换旅游”为主要形式的“后花园游”又火了一把。

京津冀的游客偏爱秦皇岛昌黎县，长三角的游客热衷去湖州市的安吉县、舟山市的嵊泗县和杭州市的桐庐县，广深的客人到佛山顺德、汕头南澳寻味岭南……上述地区均上榜2024途家民宿平台端午十大热门预订县城。

据携程发布的《2024年端午节出游报告》，周边游及本地游订单占端午假日旅游订单总量近七成，以“2小时高铁圈”为代表的周边短途游引领假日风潮。途牛《2024端午出游消费盘点》显示，端午假期本地游、周边游需求明显，自驾游、高铁游、自由行成为居民主要的出行方式。

根据飞猪发布的《2024端午假期出游快报》，从目的地游客预订增速看，“创意之都”景德镇、成都周边新晋目的地德阳、新疆北部环线必经之地博尔塔拉、克拉玛依，以及有“隐世之美”的郴州、《国家地理》上榜城市上饶等小众目的地都在快速崛起。

“综观这些‘黑马’目的地，与核心客源地之间往来的交通便利度、美丽的初夏时令风光、独特的民俗文化是其快速增长的三大原因。”飞猪相关负责人表示，德阳距成都仅1小时左右车程，而湖南郴州在社交网络上已是广深2小时高铁圈内的人气目的地，“路程不远、人少不挤、价格不贵，使得这类目的地快速吸粉。”

途牛数据显示，端午假期前一周，本地游、周边游预订热度显著升温，1天或2天的短途行程最受青睐。国内众多目的地中，京津冀、长三角、珠三角以及成渝城市群“1-2小时交通圈”的出游需求尤为旺盛。

“这个端午假期，多地推出丰富多样的民俗休闲活动，文化、国风、‘新中式游’成为拉动旅游市场增长的新热点，周边短途式的‘家门口旅游’又香了。”携程负责人表示，热门1-2小时高铁圈主要集中在长三角、珠三角、京津冀、川渝等地区，入门线路如深圳-广州、上海-杭州、北京-天津、上海-苏州、上海-南京等。

除了文化、民俗游，更日常的“新烟火主义”旅游正在被大众选择，让“家门口”旅行更加日常化、休闲化。

“告别走马观花、‘打卡式’旅游的年代，如今的游客更希望通过一次旅行获得更丰富的心灵感受、更高的情绪价值，甚至是能放空杂念，因旅行注入活力。”携程研究院方面表示。

文丨记者 刘星彤
译丨刘佳慧