From June 9th to 15th, the Annecy International Animation Film Festival, often referred to as the "Oscars of Animation," took place in Annecy, France. Several outstanding Chinese animation works were showcased at the China Pavilion.

In recent years, many Chinese animations have drawn from traditional culture while incorporating innovative twists. During the 2024 MIFA (Marché International du Film d'Animation) at Annecy, the Guangdong-Europe Animation Film Promotion Symposium highlighted several top-tier films from Guangdong. Among them, the new Chinese-style animated film "Fall into the Mortal Realm," set to be released this summer, garnered significant attention from the international market.

"This film is based on the Chinese folktale 'The Cowherd and the Weaver Girl,' one of China's Four Great Folktales," explained Yan Bing, Vice President of Winsing Animation. "It follows the adventures of Jinfeng, the descendant of the Cowherd and the Weaver Girl. He enters the mortal realm to atone for his mother's sins by subduing celestial beings. He unexpectedly teams up with Xiaofan, a mortal girl seeking to reunite with her mother in the celestial realm."

Yan Bing, Vice President of Winsing Animation, highlighted that the work is the first film to bring the myth of the 28 Lunar Mansions to the big screen. It weaves distinctive traditional cultural symbols into its narrative. The film brought together over 50 top production teams and more than 2,000 animation artists, taking five years to complete.

Winsing Animation, one of the pioneers in "cultural export," began its international market expansion in 2008. Since 2019, its "GG Bond" film series has been exported, now reaching over 40 countries and regions including the USA, Canada, and the Republic of Korea. Winsing's films, such as "GG Bond: Ocean Diary" and "New GG Bond: Super Racing," were also featured at the Annecy Festival.

Of particular note is Winsing's educational animation IP "GoGo Bus," which has become a favorite among international audiences. Chinese animation is increasingly becoming a staple in children's entertainment worldwide. This year, several "GoGo Bus" episodes premiered and re-aired on Indonesia's RTV, and the IP has been integrated into Indonesian schools, engaging deeply with local children.

牛郎织女“圈粉”！广东新中式国漫大片《落凡尘》亮相法国

6月9日-15日，享有“动画界奥斯卡”美誉的昂西国际动画节在法国昂西举办，多部中国优秀动画作品通过中国联合展台进行集中亮相。

近年来，多部国产动画从传统文化中取材并创新。昂西国际动画节交易市场（2024MIFA）期间，广东-欧洲动画电影推介恳谈会隆重召开，多部粤产电影精品进行重点推介。其中，将于今年暑期档上映的新中式国漫大片《落凡尘》吸引海外市场关注。

“这部影片取材自中国四大民间传说之一《牛郎织女》，以牛郎织女后代的奇趣故事展开，讲述了织女后人金风为替母赎罪下凡收服星宿，与一心想上神界寻母的人间少女小凡意外结盟的故事。”

据咏声动漫副总裁阎冰介绍，该作品首次将星宿神话搬上大银幕，通过融入二十八星宿等极具特色的传统文化符号讲述中国故事。据悉，《落凡尘》汇集超过50个顶级制作团队、超过2000名动画艺术家历时5年共同完成。

咏声动漫作为最早一批实现“文化出海”的动漫企业，2008年开始布局海外市场。2019年起，猪猪侠系列电影正式出海，截至目前，猪猪侠系列大电影已覆盖美国、加拿大、韩国等超40个国家和地区。《猪猪侠大电影·海洋日记》《新猪猪侠大电影·超级赛车》等在此次昂西国际动画节也进行了亮相。

值得关注的是，在咏声动漫的“出海”IP队伍中，旗下早教益智动画IP“百变校巴”深受海外观众喜爱，中国动画正在成为陪伴全球儿童成长的文化娱乐产品。今年，多部《百变校巴》动画在印尼电视台（RTV）开播和重播，同时“百变校巴”IP进入印尼校园，与当地小朋友展开深入互动。

文丨记者 黄宙辉 通讯员 龙金莲
图丨咏声动漫提供
翻译｜刘佳慧