What sparks fly when a culture expo encounters internet celebrities? At the 20th China (Shenzhen) International Cultural Industries Fair (ICIF), a partnership with Taobao Live and TikTok has brought together offline and online platforms, inside and outside the exhibition halls, allowing more people to immerse themselves in creatively crafted cultural products and admire the beauty of culture through the lens.

The "Culture China" section at Hall Ten of the Shenzhen World Exhibition & Convention Center is packed with cultural products and trendy items from all over the country. Equipped with Taobao and TikTok live streaming rooms, the exhibition area invites numerous internet influencers and key opinion leaders to host live streams. With live footage synchronized on large screens at the venue, it seamlessly connects online and offline cultural consumption.

In the livestreaming sales area set up in the "Culture China" section, host Acai faces her phone, showcasing colorful gold bracelets. Thousands of online viewers are selecting gold jewelry displayed on their screens, demonstrating the vibrant purchasing power ignited by the ICIF.

In recent years, with the rise of live streaming on the internet, the ICIF, as an important platform for showcasing China's cultural industry and related exchanges, has been attracting more live-streaming platforms and top anchors. The ICIF has become an excellent opportunity for major live-streaming platforms to explore quality cultural products and expand their business scope, as well as a stage for internet celebrities to showcase their talents and broaden their influence.

This year, Liu Chuandong, the official "Goods Recommender" of the ICIF, has introduced a unique "dynamic streaming" mode, offering online viewers an extraordinary cultural experience. Through TikTok livestreaming, Liu introduces the stories behind cultural products, using easy-to-understand explanations and dynamic scene changes to capture the attention of online viewers and spark their interest in cultural products.

Source :Yangcheng Evening News

直播带货成为文博会“新潮流”

当文化大展牵手网红主播，将碰撞出怎样的火花？第二十届中国（深圳）国际文化产业博览交易会携手淘宝直播、抖音，线下线上、馆外馆内联动，让更多人跟随镜头便能沉浸式欣赏极具创意、匠心独运的文化产品，感受文化之美。

深圳国际会展中心10号馆的“文创中国”汇聚了来自全国各地的文创精品、潮玩好物。该展区配置了淘宝和抖音直播间，邀请众多流量达人、带货大V做客直播间，并在展会现场的大屏幕上同步播放直播画面，实现文创消费线上线下的无缝连接。

主播在文创中国展区带货卖首饰在展厅设置的直播卖货区域，主播阿彩面对手机，手捧五颜六色的黄金手串进行直播。数千名网友正透过屏幕挑选心仪的黄金饰品，文博会正在激发着年轻人旺盛的消费力。

近年来，随着网络直播的兴起，作为中国文化产业重要展示和交流平台的文博会，对于直播平台和头部主播的吸引力也日益增强。文博会成为各大网络直播平台挖掘优质文化内容、拓展业务领域的绝佳机会，也是网红主播展示才华、扩大影响力的舞台。

本届文博会官方“好物推荐官”刘川东以其独有的“动态走播”模式，为线上观众展开了一场别开生面的文化体验之旅。刘川东通过抖音直播间向观众介绍文化产品的背后故事，以直观易懂的讲解与“动态走播”带来场景的变换，吸引线上观众的注意，激发起他们对文化产品的兴趣。

文丨记者 李晓旭
图丨记者 王磊