County-level tourism has surged during the May Day holiday, with travelers flocking to destinations such as Yiwu in Zhejiang Province for unique shopping experiences, Zhengding in Hebei Province for a photo-shooting tour with Hanfu (Han-style clothing) in an ancient city, and Huidong in Guangdong Province for a relaxing tour featuring mountains, seas, lakes, and springs exclusive to the Greater Bay Area.

According to data from Meituan, the consumption of local life services in counties nationwide increased by 37% year-on-year during the holiday. The top ten destinations included Dali, Yanji, Pingtan, Yiwu, Jinghong, Dujiangyan, Changsha (County), Enshi, Xichang, and Huidong.

For instance, Pingtan County in Fujian Province saw over adult 310,000 tickets sold in the morning for its "68 Sea Mile Scenic Area", thanks to the popularity of the marine wonder "sea fireflies".

In Yiwu International Trade City, tourists flocked to District Five, Import Commodities Mall, which offers over 150,000 specialty products from more than 100 countries and regions worldwide. It witnessed over 52,000 trips in the initial four days of the holiday.

Huidong County in Guangdong, known for its coastal attractions like Xunliao Bay, Sanjiaozhou Island, and Shuangyue Bay, boasts a blend of distinctive Lingnan natural scenery and historical culture.

Apart from its coastal attractions, Huidong County offers popular destinations like Pinghai Ancient City and Huizhou Coast Hotspring Resort. With its rich resources of mountains, seas, lakes, and springs, Huidong provides tourists with diverse and captivating experiences, making it an ideal destination to escape the urban hustle and bustle and explore highlights of the blue ocean, clean environment, revolutionary culture, and ancient traditions.

Data from Tujia.com indicates that Nan'ao County in Shantou, representing Guangdong Province, has also made it to the top ten list of popular county destinations for the May Day holiday, alongside other destinations like Pingtan County in Fujian Province, Huairou District in Beijing, and Anji County in Huzhou.

County-level homestay tours offer a unique charm compared to crowded traditional tourist destinations. Nan'ao, the only island county in Guangdong, provides a tranquil seaside experience, while Zhengding offers vibrant night markets, and Taijiang hosts lively village basketball matches. Each county has its own distinctive activities.

A representative from Tuniu.com noted, "More and more young tourists are turning their attention to counties. While getting away from the hustle and bustle of big cities and traditional popular destinations, they delve deeper into the local culture by visiting ancient villages, participating in folk activities, tasting authentic local cuisine, and experiencing traditional crafts."

It is reported that nearly a thousand county-level attractions have been added to the platform Ctrip.com since the beginning of this year. Additionally, since December 2023, 127 new 4A-level attractions have been established in ten provincial-level administrative regions, with 65% of them located in counties and county-level cities.

Industry insiders believe that as young tourists gradually emerge as the main force in the tourism market, emphasizing cost-effectiveness and personalized experiences, they are driving the continuous popularity of county-level tourism.

Source :Yangcheng Evening News

观察 | “五一”假期出游热 县域旅游成新潮流

到浙江义乌体验“进货式旅游”，去河北正定感受古城汉服旅拍，到广东惠东发现大湾区特有的山、海、湖、泉“躺平式度假”……县域旅游在这个“五一”火了！

美团数据显示，“五一”假期，全国县域本地生活服务消费同比增长37%，前十目的地分别有：大理、延吉、平潭、义乌、景洪、都江堰、长沙（县）、恩施、西昌、惠东。

以福建平潭县为例，节日期间，因“蓝眼泪”海洋自然奇观“出圈”的平潭岛在美团平台上的“68海里景区成人上午场票”售出超31万张的惊人单数。

在义乌国际商贸城五区进口商品城，汇聚了全球100多个国家和地区的15万种特产。不少游客热衷于来此享受一站式采买，假期前四天，这里就迎来5.2万余人次客流。

在广东，惠东县作为老牌滨海景区巽寮湾、三角洲岛、双月湾的所在地，当地有着极具岭南特色的自然风光和历史文化。

除滨海景区外，平海古城、惠州海滨温泉旅游度假区等都是这个假期的热门。丰富的山、海、湖、泉等资源，让惠东的旅游体验感精彩纷呈，这里成为游客避开喧嚣，打卡“蓝色海洋、绿色生态、红色文化、古色传统”等旅游亮点的所在。

在途家民宿平台“五一”十大热门县域目的地中，除了热门的福建平潭县、北京怀柔区、湖州安吉县，汕头南澳县也作为广东省的代表入围前十。

对比传统旅游目的地的火热的人山人海，更具性价比的县城民宿游也有自己的魅力。南澳作为广东唯一的海岛县，去当地“躺平”看海非常自在，去正定可以感受最有烟火气的夜市，去台江可以看一场酣畅淋漓的村BA比赛……每个县城都有独特玩法。

途牛负责人指出：“越来越多的年轻游客将目光转向县城，在远离大城市和传统热门目的地喧嚣与人潮的同时，通过参观古村古迹、参加民俗活动、品尝地道美食、体验传统工艺等方式，更加深度地体验不同目的地的风土人情。”

据悉，今年以来，携程平台上新增县域景区近千家。另据不完全统计，2023年12月以来，10个省级行政区共新增127家4A级景区，其中65%都分布于县城及县级市。

业内人士认为，当年轻游客逐渐成为旅游市场的主力军，他们更看重出行的性价比以及个性化的体验，推动了小城旅游持续出圈。

文 | 记者 刘星彤
图 | 受访平台提供（另署名除外）
译 | 邹晓华