On the evening of March 16th, the "Shenzhen Design Week 2024" flagship project, "Milan-SZ Twin Cities Fashion Week," kicked off its activities at the Futian venue with the theme "Sino-European Fashion Life Summit."

At this event, Futian District in Shenzhen, in collaboraTion with five major commercial districts, launched a series of investment promotion, attraction, and industry exchange activities. Following the success of promoting six Shenzhen brands to participate in Milan and Paris fashion weeks in February, this event marks another milestone in the international fashion exchange.

The opening show featured six major international brands from the United States, Italy, and France, including VERA WANG, PINKO, bebe, Marie Elie, and PlaySERIOUS. The stage design incorporated maple leaf and butterfly elements, creating a "Spring Maple and Butterfly Dream" forest runway, where maple leaves, butterflies, and cloud bottles resonated gracefully.

Leading the show was VERA WANG from the United States. As a fashion house, it's known for introducing the concept of "fashion" into bridal design for the first time in the globe and maintaining a leadership position in the fashion industry to this day. It presented a spectacular bridal runway show at this event.

PINKO, an Italian high-end fashion brand, showcased its expertise in using top-notch Italian craftsmanship to interpret the qualities of women of different ages and personalities with charming original styles and unique brand personalities. The runway show oscillated between classic and avant-garde, traditional and modern, showcasing the fearless beauty of women.

Bebe showcased contemporary charm in American women's wear, breaking stereotypes and creating a new style for modern urbanites.

Originating from Paris, France, Marie Elie exudes ethereal beauty and fantasy, combining perfect craftsmanship with tradiTional handcrafting.

Established in 2015, Play SERIOUS selects global fashion boutique items. It selected Italian fashion brand Blumarine as the lead, along with refuseclub,a new Chinese-style brand, showcasing its aim to shape the fashionable theme of women's exquisite urban life.

The opening show significantly boosted district consumption by bringing fashion into the commercial district and integrating it with business to create a trendy destination. On the day of the event, foot traffic at One Avenue increased by 51.6% year-on-year, with sales up by 48.63%.

In February 2024, Futian District, along with six major Shenzhen fashion brands including NEXY.CO, KAVON, CHLOSIO, La Koradior, YINER, and ELLASSAY, engaged in Milan and Paris fashion weeks. This marked the first time for Shenzhen fashion brands to collectively enter the official schedule of Milan Fashion Week, paving the way for Chinese mainland fashion brands to enter the official event schedule of "Paris Fashion Week."

It is reported that Futian District will increase its support for the fashion industry, facilitate the linkage between domestic and foreign brands, promote domestic brands' overseas expansion, and actively build over 500,000 square meters of low-cost industrial space, awaiting the landing of fashion brands from home and abroad.

Source: Yangcheng Evening News

2024深圳·米兰双城时尚周福田会场活动开启

3月16日晚，“2024年深圳设计周”重点项目“深圳·米兰双城时尚周”福田会场活动“中欧时尚生活荟”正式开幕。

本次活动，深圳福田区联合辖区五大重点商圈，推出一系列投资推介、招商引资、产业交流活动，自二月推动六个深圳品牌登陆米兰、巴黎时装周后，再搭国际时尚交流新平台。

开幕大秀上，来自美国、意大利、法国的VERA WANG、PINKO、bebe、Marie Elie、PlaySERIOUS等六大国际品牌惊艳登场。大秀舞台设计融入枫叶纹和蝴蝶元素，打造“春枫·蝶梦”森林秀场，枫叶纹、蝴蝶和云樽相遇，翩然共振。

本次大秀打头阵的是来自美国的VERA WANG，VERA WANG 作为一个 Fashion House（时装屋），全球首次将“时尚”理念引入婚纱设计，并至今在时尚界保持着领袖者地位，在本次活动中带来精彩梦幻的婚纱走秀。

PINKO是源自意大利的高端时尚品牌，精于运用顶级的意大利工艺，以迷人的原创款式和独特的品牌个性诠释出不同年龄和不同性格的女性气质。本次走秀游走于经典与前卫、传统与摩登之中，展现女性无拘无束的无畏美。

bebe则彰显美国当代魅力女装，打破既有刻板印象，打造摩登都市新风格。

Marie Elie起源于法国巴黎，充满飘逸轻灵的唯美与梦幻，结合完美工艺及传统手工精制而成。

PlaySERIOUS成立于2015年，甄选全球时尚精品，本次活动甄选以意大利时装品牌Blumarine为首，到新中式品牌refuseclub，展现了PlaySERIOUS意在塑造女性精致都市生活的时尚主旨。

本次开幕大秀极大拉动商圈消费，通过时尚走进商圈，与商业结合，打造时尚潮流打卡地。活动当天，卓悦中心客流量同比上升51.6%，销售额同比上升48.63%。

今年2月，福田区携NEXY.CO奈蔻、KAVON卡汶、CHLOSIO克劳西、La Koradior拉珂蒂、YINER音儿、ELLASSAY 歌力思六大深圳时尚品牌，组团登陆米兰、巴黎时装周，这是深圳时尚品牌首次以“时尚盛典”专场集体进入米兰时装周官方日程，开创了中国大陆时尚品牌组团进入“巴黎时装周”官方活动日程的先河。

据介绍，福田区将加大时尚产业的支持力度，实现国内和国外品牌的联动以及国内品牌的出海，并积极打造超50万平方米的低成本产业空间，等待海内外时尚品牌落地。

文｜记者 郑明达
图｜主办方提供
翻译｜刘佳慧