During the 2024 Chinese New Year holiday from Chinese New Year's Eve to the sixth day of the first lunar month, Guangdong received 76.069 million visitors, representing a significant increase of 68.4% compared to the same period in 2023. There were 474 million domestic trips nationwide, with a year-on-year increase of 34.3%. Calculations suggest that Guangdong accounted for 16% of the total tourist reception nationwide, indicating that more than one-sixth of the tourists chose Guangdong as the destination during the Chinese New Year.

Guangdong has emerged as a popular or even a top destination for many tourists. What's the secret behind it?

Guangdong has made preparations to offer tourists fantastic activities. The Department of Culture and Tourism of Guangdong Province launched eight types ofactivitiesincluding flower markets, traditional opera performances, amusement parks, trips to the coast, folk customs, local delicacies, sunbathing, and hot springs, providing an abundance of high-quality cultural and tourism experiences. This curated blend of experiences contributed to a vibrant festive atmosphere and happiness for tourists throughout the holiday.

Guangdong's commitment to tourist satisfaction included practical measures such as discounted flight tickets, reduced admission fees at scenic spots, and discounted hotel rooms. Guangzhou alone presented over 2,500 cultural and tourism activities, featuring fireworks shows, drone displays, flower markets, and lantern shows, forming a rich festive atmosphere and satisfying tourists with a warm cityscape.

According to official data, Guangzhou welcomed over 15.55 million local visitors during the holiday, with a remarkable year-on-year growth of over 58%. The total consumption in cultural and tourism activities exceeded 11.2 billion yuan, showing an almost 65% increase. Positioned as the second most popular city during this Chinese New Year, Guangzhou trailed only behind Beijing, according to the data from the Chinese booking platform Mafengwo.Withgorgeous food, scenery, traditional customs of Chinese New Year, and culture, the entire Guangdong-Hong Kong-Macao Greater Bay Area has become a top destination for tourists.

Guangdong's commitment to both quantity and quality was evident in its vast array of public events. Cultural centers in the province organized more than 4,600 public events. Public libraries held 413 exhibitions and 1,776 reading promotions, while museums showcased over 1,000 exhibitions, more than 200 festival-themed exhibitions, and over 400 cultural activities. These initiatives not only enriched the lives of residents but also enhanced the overall tourist experience.

Guangdong highlights its advantages and characteristics to attract tourists. Guangdong features in its integration of Lingnan culture, warm climate, rich history, prosperous business, and top-notch services. The use of digitaltechnologyfurther elevated cultural activities in all forms, offering immersive experiences that attract tourists during the Chinese New Year celebrations.

The multitude of reasons drawing countless tourists to Guangdong to celebrate Chinese New Year underscores its success in cultivating a culture that is upward, kind, robust, and simple to provide high-quality cultural tourism products and services, marking a resounding achievement during the holiday.

Source:Yangcheng Evening News

“到广东过大年”何以成时尚？

据统计，春节假期，广东省共接待游客7606.9万人次，较2023年春节（除夕至初六）增长68.4%，其间全国国内旅游出游4.74亿人次，同比增长34.3%。推算可知，广东省春节游客接待量在全国范围内占比16%，意味着超过一成半出游者在春节踏足广东，体验“旅游过大年”。

广东成为很多游客的热门打卡地，乃至旅游首选地，秘诀在哪里？解锁其中的“流量密码”——

应对早、“花样”多。春节前夕，广东省文旅厅重磅推出“请到广东过大年”系列活动，逛花街、看大戏、乐游园、戏海浪、赏民俗、品美食、享暖阳、泡温泉等八大主题旅游活动，为游客提供量足质优的文旅大餐。整个春节期间，无处不红火的节日氛围提升了游客的幸福感获得感。

措施实，诚意足。纵观广东的很多做法，比如推出折扣机票、景区减免门票、优惠客房等，让利于游客，让远道而来的游人得到实实在在的好处。广州推出2500多场文旅活动，璀璨的烟花秀，闪烁天际的无人机，热闹的“行花街”，人潮涌动的花灯展，以浓郁的年味增进民生福祉、传递“广式温度”。

据官方数据，整个春节假期，广州共接待市民游客超过1555万人次，同比增长超58%，文旅消费总额超112亿元，同比增长近65%。据马蜂窝大数据，广州高居龙年春节国内热门城市第二，仅次于北京。基于美食、美景、年俗、文化“面面俱到”，整个粤港澳大湾区在这个春节都成为人们旅行的热门目的地。

有数量、有品质。春节前后，全省各级文化馆举办群众文化活动4600多场，各级公共图书馆举办展览413场、阅读推广活动1776场，各级博物馆推出1000多场陈列展览、举办200多场迎春展览和400多场新春文化活动。这样的公共服务不仅能够造福于当地民众，还能让游客直接受益。

不断挖掘自身优势，放大长板。广东的特色是交融，包括个性鲜明的岭南文化，温暖的气候，更包括人和人之间的温度、文化的温度、历史的厚度、商业和服务意识的超前。有的地方借助数字技术，推动文化活动多形式、全景式呈现，开启“沉浸式”过年新体验。

“到广东过大年”成为时尚，原因林林总总。这些都说明广东大力涵养向上向善、刚健朴实的文化，不断丰富优质文化旅游产品和服务供给，取得了看得见的实效。

文｜王石川
翻译｜王枥焓