During the holiday of the Chinese New Year, the enthusiasm for traveling is observed across various regions, leading to a significant boost in the nighttime cultural and tourism economy.

A recent report on the nighttime cultural and tourism consumption during the 2024 Chinese New Year holiday reveals that the average nighttime cultural and tourism consumption expenditure per person in Guangdong during the holiday was 308.74 RMB, with tourists spending an average of 379.60 RMB. The development of nighttime economic consumption scenes and the flourishing of night markets are highlights of the province's nighttime cultural and tourism consumption.

In Foshan, the5Atourist attraction, Chuanlord Tourism & Leisure EXPO Park gained widespread popularity with the introduction of Foshan's first "Ever Bright City" tourist project. Throughout the holiday, the park welcomed over 250,000 visitors, a 5.32% year-on-year increase.

During the Chinese New Year holiday, the "Ever Bright City",a life-size replica of Grand Tang Dynasty Ever Bright City in Xi'an, drew numerous visitors. Its six major themed blocks aim to transport modern visitors through a thousand years of history, offering glimpses of the prosperous Tang Dynasty and immersing them in the traditional Chinese New Year atmosphere.

"The carp leaps, winds stir, swallows soar askew. A melody of water chestnuts, to the mandarin ducks it flew." This scene, depicted in a Chinese poem, is also what tourists can enjoy at the Baili Old Street. With various lanterns, the atmosphere is extraordinarily lively on the Street of Lanterns. In the "Lingnan Memory" block, visitors can immerse themselves in a more traditional Chinese New Year, and encounter the charm of the Han and Tang dynasties along the avenue showcasing ancient Chinese poems.

In the hall telling the story of Water Margin, one of the four great classical novels in ancient China, tourists can learn more about the story of 108 heroes gathered at Mount Liang. On the Street of Surnames, hundreds of surnames in Chinese present the legendary stories of each generation and family.

During the Chinese New Year holiday, tourists joined hands to create the Scroll of Blessings, with each participant writing the Chinese character "福"to symbolize blessings for the upcoming year. The scroll, exceeding a hundred meters in length, became a collective expression of good wishes.

Lingnan dragon and lion dances and the traditional dance of the Wa ethnic group arepresentedin the park. Various performances, including the crafting of iron flowers—an intangible cultural heritage—contributed to spreading Lingnan culture to the new generation.

The series of nighttime-themed activities will continue to upgrade, attracting visitors to immerse themselves in the charm of Lingnan night tours, thereby boosting the nighttime economy in cultural and tourism sectors and unleashing new driving forces for local consumption.

Source :Yangcheng Evening News

佛山首个“不夜城”主题项目打造春节黄金周“吸客密码”

龙年春节假期结束，各地出游热度爆棚，其间，文旅夜经济崛起，火火的夜市沸腾了人心。

近日发布的《2024年春节假期广东省夜间文化和旅游消费调查报告》显示，2024年春节假期，广东省人均夜间文旅消费支出308.74元，游客人均夜间文旅消费支出达379.60元。全省夜间文旅发展呈现夜间经济消费场景不断拓展、春节特色夜市带旺“夜经济”等诸多亮点。

在佛山，国家5A级旅游景区长鹿旅游休博园凭最新打造的佛山首个“不夜城”主题项目火爆出圈。整个春节假期，景区总接待量超25万人次，同比去年同期增长5.32%。

春节期间，园区一比一还原的“西安大唐不夜城”更吸引游客无数。据相关负责人介绍，今年打造的六大长鹿不夜城主题街区，旨在让现代人“穿越千年时光”，一睹大唐盛世，充分体验过大年的氛围。

在“百鲤老街”，游客可领略《湖州乐》诗中描绘的场景——鲤鱼风起燕飞斜，菱歌声入鸳鸯渚。在“三里灯巷十里花街”，华灯三千，热闹非凡。在“岭南记忆”街区，古代的传统新年记忆被唤醒，游客沿着诗词大道漫步，汉唐风采迎面而来。

在“水浒聚义堂”，108条好汉侠肝义胆、豪情万丈的故事跃然眼前，游客将深入感受四大名著之一《水浒传》的传世魅力。在百家姓氏街，数百个姓氏记录着每一代人的传奇故事；在国潮灯笼街，灯笼汇聚，万灯闪耀，游客尽享流光溢彩的国潮盛宴。

春节期间，景区还策划了“万人同写万福图”活动。该“万福图”长度超百米，由游客一人一“福”字、同心协力共同书写成“百米福卷”，寄托了来自五湖四海的万名游客的美好新年祝福。

同时，景区还为游客准备了岭南特色的舞龙醒狮和民俗特色佤族火舞，更上演了包括非遗打铁花等多场精彩演艺，向新一代传播岭南文化。

记者了解到，“梦回岭南·长鹿不夜城”系列夜游主题活动将持续升级，带领游客沉浸式体验岭南夜游魅力，助力文旅夜经济激发本土消费新动能。

文 | 记者 刘星彤
图 | 受访者提供
翻译 |王枥焓