"Thinking of You in Guangzhou's Giant Freezer" - Under the blue and white signboard, the atmosphere is filled with anticipation. A young girl in a red skiing suit stands beneath a sign on the snow-covered trail, holding a snowboard upright for a photo. Below the trail, numerous skiing enthusiasts are eagerly waiting in line at the magic carpet.

This scene unfolds daily at Guangzhou's largest indoor skiing venue, the "Guangzhou Hot Snow Miracle (Sunac Snow World)," located in the Huadu District.

In recent days, as outdoor skiing resorts in the north open for the season, indoor skiing facilities close to home have once again become a favorite among skiing enthusiasts in the south. According to data from Meituan, searches related to "indoor skiing" in Guangdong have surged by 295% since November. The Guangzhou Hot Snow Miracle has already surpassed 3 million total visitors since its opening.

"Guangdong is the largest source of customers, accounting for nearly 60%, and there are also many consumers from neighboring provinces, cities, and Hongkong and Macao," says Wei Jianyu, the marketing director of Guangzhou Hot Snow Miracle. Ice and snow tourism has become a new consumption hotspot in the Greater Bay Area.

In recent years, the indoor skiing industry has experienced rapid growth in China.

According to the "2022-2023 China Ski Industry White Book," there have been 50 new indoor skiing venues in China in 2022-2023, attracting a cumulative total of 3.65 million skiers, accounting for 18.41% of all skiing activities. The report also indicates that among the world's top ten indoor skiing venues ranked by snow area, China holds half of the positions.

Since the conclusion of the Beijing Winter Olympics, the popularity of mass participation in ice and snow sports has continued to rise. Indoor skiing facilities are increasingly becoming popular tourist destinations in the southern region. This snow season, indoor skiing and ice and snow amusement products in the East and South China directions have shown higher levels of interest on major platforms.

It is reported that Guangzhou Hot Snow Miracle has added new snow-themed attractions this year, such as the Tulip Flower Sea Snow Circle and Snowman World. Representatives from the resort state that the transformation of the snow-themed area has significantly enhanced the attractiveness of the products, leading to a continuous increase in the percentage of visitors engaging in snow-themed entertainment.

This year marks the first complete snow season in the post-Winter Olympics era, and the industry estimates that the 2023-2024 snow season will be the most prosperous in the last five years.

In the industry's view, while southern regions have scarce ice and snow resources, the enthusiasm of the southern population for ice and snow activities has been high in recent years. With the hosting of events like the Winter Olympics and market cultivation, the popularity of skiing in the south is continually on the rise, creating a substantial market for ice and snow consumption in Guangdong.

"With the gradual increase in indoor ice and snow facilities and the boost from local service platforms, more and more people in the south are joining in. Ice and snow tourism will truly become a nationwide phenomenon, and consumer demand will be further unleashed," pointed out industry insiders.

Hu Rui, who has been working as a skiing coach in Guangzhou for years and has won the championship in the Guangdong-Hong Kong-Macao Skiing Elite Challenge, believes that Guangdong is making strides in cultivating young skiing talents. She sees great potential for the region to not only produce more skiing enthusiasts but also nurture its own skiing Olympic champions, thanks to favorable policies and conditions.

Source :Yangcheng Evening News

广东迎来室内滑雪消费热潮

“我在广州大冰箱很想你”——蓝底白字的路牌文案充满氛围感，雪道上的路牌下，年轻女孩穿着红色的滑雪套装，竖起滑雪单板拍照；雪道下方，大批滑雪爱好者正站在魔毯前排队等候。

这是位于广州花都区的华南最大室内滑雪场——广州热雪奇迹的日常一幕。

连日来，随着北方各地的户外滑雪场陆续开板，位于家门口的室内滑雪场再度成为南方滑雪爱好者的热衷之地。美团数据显示，11月以来，广东“室内滑雪”相关搜索量同比增长295%。根据雪场的统计，开业至今，广州热雪奇迹总客流量已突破300万人次。

“广东是最大的客源地，占比近六成，邻省周边城市及港澳也有不少消费者。”据广州热雪奇迹市场营销总监韦建羽介绍，冰雪旅游已成为大湾区新的消费热点。

近年来，室内滑雪场业态在我国快速发展。

根据《2022-2023中国滑雪产业白皮书》， 2022-2023 年国内开业的室内滑雪馆达 50 家，累计产生365万滑雪⼈次，占全部滑雪人次的18.41%。相关报告显示，按雪区面积大小排名，全球前十位的室内滑雪场中，中国已占半数。

自北京冬奥会结束以来，大众参与冰雪运动的热度持续攀升，室内滑雪场愈发成为南方地区的高人气旅游目的地。今年雪季，各大平台上，华东、华南方向的室内滑雪、冰雪乐园等冰雪游产品均呈现出更高的热度。

记者了解到，今年广州热雪奇迹新增了郁金香花海雪圈道、雪人世界等娱雪项目，景区相关人士表示，娱雪区的改造令产品力大大提升，参与娱雪的游客比例持续上升。

今年是后冬奥时代第一个完整雪季，业内预估2023-2024年雪季将成为近五年来最旺雪季。

在业界看来，南方冰雪资源稀缺，但近几年南方群众参与冰雪游的热情反而很高，随着冬奥会等赛事的举办和市场培养，南方滑雪热度仍在不断提升，冰雪消费在广东有着巨大的市场。

“随着室内冰雪场地的逐渐增多，在本地服务平台的助推下，越来越多的南方人投身进来，冰雪游将成为真正的全民旅游，消费需求得到进一步释放。”业内人士指出。

常年在广州从事滑雪教练工作，曾获得粤港澳滑雪精英挑战赛冠军的胡锐则表示，广东在培养青少年滑雪人才方面正施展拳脚，大有作为。在她看来，政策和条件的利好之下，广东不仅会涌现更多的滑雪爱好者，更可以培养出自己的滑雪奥运冠军。

文 | 记者 刘星彤
图 | 受访者提供
译 | 刘佳慧
责编 | 王楠
校对 | 彭继业