As a cold wave sweeps across the northern regions, winter has sneaked in. While people in southern China, particularly in Guangdong, marvel at the snowy landscapes up north, northern tourists can't help but envy the warm sunshine of the south. Following Hainan province, Guangdong has become a popular destination attracting visitors from all over due to its coastal areas and hot springs.

Basking in the winter sun, strolling barefoot on the beach in dresses, and enjoying winter with temperatures of 22 degrees Celsius was the utmost expectation of Miss Chen, who just returned to Beijing after a trip to the islands of Zhuhai. It is also a common desire for many northern tourists in winter.

In an effort to attract more visitors to Guangdong for a warm winter experience, the local cultural and tourism departments have taken the initiative to promote the region's unique cultural and tourism resources in northern China. To this end, the Guangzhou-Zhanjiang Cultural and Tourism Promotion Event was successfully held on November 14^th, 2023 in Daqing, Heilongjiang Province. The event extended a sincere invitation to the local populace of Daqing to appreciate the charm of Guangzhou and Zhanjiang while enjoying the tides of the sea.

According to a big data visualization platform in Guangdong, coastal cities such as Guangzhou, Shenzhen, Zhuhai, Foshan, Huizhou, Dongguan, Zhanjiang, Yangjiang, Shantou, and Jieyang have emerged as the top 10 favorite cities in Guangdong for tourists from Shandong.

Furthermore, the Department of Culture and Tourism of Guangdong Province, in collaboration with Hong Kong, Macau, and Xinjiang, has launched ten premium routes within the Greater Bay Area, offering diverse experiences for visitors. These routes cover themes such as urban civilization, Lingnan history, technological innovation, coastal charm, ecological wellness, culinary culture, theme parks, and fashion trends. They not only showcase new and representative scenic spots and tourist attractions but also incorporate cultural activities and culinary recommendations, providing abundant choices for visitors to experience the culture and tourism of the Greater Bay Area.

Traditionally, the winter season is considered the off-peak period for coastal tourism in Guangdong. However, in recent years, many tourists from the north have flocked to Guangdong to escape the cold, resulting in a bustling off-peak season for coastal scenic areas. Data shows that in November 2019 alone, Huizhou Xunliao Bay, known for its coastal tourism, received approximately 153,600 visitors from Beijing, Jiangsu, Sichuan, Chongqing, Xi'an, and other cities in Northwest China. Since its "off-peak" season this year, Xunliao Bay has seen a continuous increase in visitors from northern China.

In the initial stages of development, Dinglong Bay in Zhanjiang City, which primarily targets these northern travellers, has carefully designed various activities with unique coastal characteristics, creating a winter vacation experience that is"more colorful, vibrant, close to the sea, and wellness-oriented." To become a year-round coastal destination of culture and tourism at a world-class level, Hailing Island has actively prepared its autumn and winter tourism market for visitors from all over.

" I extend a sincere invitation to friends from all over China, especially those from the northern regions, to come down south and visit Guangdong. Here one can admire the beautiful sea, relax in hot springs, relish in delicious cuisine, and enjoy the various themed amusement parks, all while experiencing the warm winter of the Guangdong-Hong Kong-Macao Greater Bay Area," said Li Xingkai, Vice President of the Guangdong Hot Spring and SPA Association, highlighting that Guangdong enjoys the longest coastline in China, as well as a world-renowned culinary scene and numerous hot spring resorts. For those traveling from the north, Guangdong is an ideal destination for winter travel or residence.

快来广东赏海潮，这里的冬天很温暖

一场寒潮，让北方地区全面入冬。当南方的老广惊艳于北方冰天雪地之时，北方的游客何尝不羡慕南方的阳光温暖。继海南岛之后，近年来，广东暖冬旅游热度同样不减，滨海、温泉等度假目的地备受外地游客欢迎。

“冬天里晒着大太阳、穿着连衣裙、光着小脚丫儿，在海边戏水踏浪，享受一个22摄氏度的冬天。”刚刚结束珠海海岛游行程回到北京的陈小姐说，这正是她在冬天里最希望做的事情，也是很多北方游客共同的冬天愿望。

为了让更多游客南下广东旅游过暖冬，广东的文旅部门也是主动出击，到北方各地大力推介特色文旅资源。11月14日，2023广州湛江文化旅游推介会就走进黑龙江省大庆市，向大庆的市民朋友们发出“品韵致广州赏海潮湛江”的诚意邀请。

大数据可视化平台显示，广州、深圳、珠海、佛山、惠州、东莞、湛江、阳江、汕头、揭阳等沿海城市成为了最受山东游客欢迎的广东城市TOP10。

此外，广东省文化和旅游厅今年还联合港澳新推出10条大湾区“一程多站”精品线路，涵盖了都市文明、岭南历史、科技创新、滨海风情、生态康养、美食文化、主题公园、时尚潮流等主题，既有新的、富有代表性的景区、景点以及旅游业态，又结合了特色文化活动和美食推荐，为外地游客提供了大湾区文化和旅游体验的丰富选择。

淡季本来是广东滨海旅游的淡季，但由于近年来不少北方“候鸟”游客南下避寒，让不少滨海景区呈现“淡季不淡”的景象。资料显示，以滨海旅游闻名的惠州巽寮湾，仅在2019年11月份就有约15.36万人次游客分别来自北京、江苏、四川、重庆、西安及西北地区城市。巽寮湾今年进入“淡季”以来，来自北方的游客也不断增加。

而在项目初期就将主要客群之一瞄准北方“候鸟”的湛江鼎龙湾，每到秋冬季节便精心定制了独具滨海特色的各项活动，打造“更缤纷、更活力、更亲海、更康养”的冬休体验。阳江海陵岛也提出建设“四季海陵”，打造国际旅游岛、世界滨海文化旅游目的地，积极谋划秋冬旅游市场，迎来各地游客。

“我诚挚邀请全国特别是北方的朋友往南飞，来到广东看海、泡温泉、品美食、玩主题乐园，感受粤港澳大湾区有温度的冬天。”广东省温泉行业协会副会长李星凯说，这里海岸线全国最长、温泉度假区全国最多、美食享誉世界，广东无疑是北方游客冬天旅居旅游的好地方。

文｜记者 黎存根
图｜记者 黎存根 邓勃
译｜陈萱

来源 | 羊城晚报•羊城派
责编 | 王楠
校对 | 桂晴