For a long time, China has been a hub for global "Christmas orders". In the gift and decoration areas of the Canton Fair, various new products, techniques, and creative ideas are showcased, creating a vibrant festive atmosphere.

During a tour of the exhibition halls, the reporter discovered that many exhibitors have set their sights on the Christmas and Halloween gift markets for the coming year. In addition to festive gifts, traditional handicrafts with a touch of creativity have also gained favor among buyers. Some exhibitors expressed their confidence in the volume of orders for the upcoming year.

At the gift exhibition area, the reporter observed a display of Christmas trees, wreaths, ribbons, and decorative lights that created a festive atmosphere. The domestic Christmas tree industry has seen significant growth in recent years. These Christmas trees are not only being exported to traditional markets such as Europe and America but are also gaining popularity in emerging markets.

The head of a Guangzhou company for exporting Christmas crafts told the reporter that the company has been engaged in Christmas tree production and export for over a decade. As an old friend of the Canton Fair, they have brought some large-scale Christmas tree products in the hope of securing more orders through this opportunity.

"This year's Christmas goods are already being prepared for shipment. Currently, we are promoting orders for next year's Christmas season with buyers," said a representative from Quanzhou Qingyi, a manufacturer and exporter specializing in making and exporting all kinds of polyresin or ceramic arts, gifts and handicrafts.  Christmas is a traditional holiday celebrated overseas where gift exchanges are common. As a result, this year's order volume remains consistent with previous years.

The reporter's tour revealed that many Chinese gift and decoration companies have confidence in the volume of Christmas orders for the following year. Several exhibitors said, "Compared to previous years, this year's Christmas orders have increased by approximately 20%." "We have seen many new customers this year, who are highly interested in Christmas products. And we expect to secure new orders."

Contrasting with the joyful Christmas atmosphere at various booths, the booth of Liaoning Aroma International Trade presented exhibits in the shape of ghosts, skeletons, and bats accompanied by specially recorded background music, creating a spooky atmosphere for Halloween.

"We attach great importance to the current Canton Fair. Our booth was designed meticulously to impress buyers. Now we're in talks with many new and existing buyers and expect increased orders this year," said the representative of the company.

With China's increasing openness and growing international exchanges and cooperation, traditional and modern innovations are continuously merging with Chinese elements. The latest Canton Fair has showcased a range of handcrafted Chinese products that have garnered significant attention from overseas business and trade professionals, thereby opening up new avenues for business growth and expansion.

Linyi Ronghua Cultural Creative Rattan Decoration showcased a variety of handwoven creative crafts, such as rustic straw-woven vases, sleek and modern plastic rattan flower stands, and exquisite rattan flower pots. These crafts can be applied in garden decoration, interior furnishings, and gift packaging, among other scenarios. The company representative said, "On the first day of the second phase of Canton Fair, we received over ten prospective orders, with a total transaction amount of 70,000 US dollars".

广交会：节庆产品走俏，非遗国潮吸睛

长期以来，中国是全球“圣诞订单”的汇集地。在广交会礼品及装饰品专区，各类新产品、新工艺、新创意扎堆亮相，浓厚的节日气氛扑面而来。

记者巡馆发现，众多参展商已经瞄准了来年的圣诞节、万圣节礼品市场。除了节庆礼品外，不少充满“创意范儿”的传统手工艺品也受到了采购商的青睐。有参展商对记者表示：“对明年的订单量有信心。”

记者在礼品展区看到，多个展位上展出了圣诞树、花环、彩带、灯饰等圣诞节庆商品，氛围感拉满。近些年来，国内圣诞树产业发展迅速，这些圣诞树不仅出口欧美等传统市场，也开始走俏更多新兴市场。

广州市惠岸通国际贸易有限责任公司负责人告诉记者，公司从事圣诞树生产和出口已有十余载，作为广交会的老朋友，公司这次带来了一些大型圣诞树产品，希望能借此斩获更多订单。

“今年圣诞的商品已经准备往外面运了，现在我们跟采购商谈的都是明年的圣诞订单。”泉州轻艺股份有限公司相关负责人告诉记者，圣诞节对于海外民众而言也是传统节日，他们或多或少都会送礼物，因此从整体上看，今年订单量与往年持平。

记者巡馆发现，不少中国礼品及装饰品企业对明年的圣诞订单量有信心，不少参展商告诉记者：“相比往年，今年的圣诞订单量比较多，同比提高约20%。”“今年来了不少新客户，他们对圣诞商品很感兴趣，估计能够达成新的订单。”

与一众展位上充满喜庆圣诞氛围不同的是，在辽宁雅罗马国际贸易有限公司展位上，小幽灵、骷髅、蝙蝠等展品配上专门录制的背景音乐，一下子烘出了万圣节的恐怖氛围。

“我们对这届广交会特别重视，连展位也是由公司的设计师精心打造的，希望能够在会上让采购商们‘刮目相看’，目前，我们已经和众多新老采购商洽谈合作，今年的订单量有望上涨。”该公司相关负责人对记者表示。

此外，随着中国对外开放的大门越开越大，交流合作越来越密切，中国元素正不断演绎着传统与新潮的创新融合。在这届广交会上，国潮手工艺品也吸引了众多海外采购工商的注意，迎来了新的商机。

临沂荣华文创藤饰股份有限公司在本届广交会上展出了多款柳编藤饰纯手工创意编织工艺品：造型古朴的草编花瓶，线条流畅、充满现代化气息的塑藤花架，颇具质感的柳编花盆……这些工艺品可应用到花园装饰、室内软装、礼品包装等场景。该公司相关负责人对记者表示：“我们公司在二期首日就收获了10余个意向订单，成交订单金额达7万美元。”

文｜记者 沈钊
图｜许张超 黄婷
译｜陈萱
责编 | 王楠
校对 | 桂晴