On August 14th, the preliminary results of the first Chinese cultural and creative works collection event, "Exploring the Beauty of Shunde", were announced, with a total of 121 works selected.

The theme requirements for selected works in this event should be in line with various requirements: first, present Shunde's urban IP, such as "City of Gastronomy", "City of Chinese Dragon Boat", "City of Cantonese Opera", "City of Chinese Quyi", "Friendliest Power Manufacturer ", and other titles; second, highlight creativity based on the application of Guochao elements; and the last, conform to artistic aesthetics in terms of color, lines, composition, etc., to harmoniously and completely showcase the charm of Shunde culture.

In terms of content, these 121 works all fully reflect the historical and cultural characteristics of Shunde from different perspectives: local delicacies like milk custard, turtle jelly and Juan'an steamed pig; architectural landmarks include Shunfeng Mountain, Qinghui Garden, and Desheng Plaza; intangible cultural heritage includes Cantonese opera, Daliang fish-shaped lanterns, dragon boat races, and lion dances.

From the perspective of design language, the listed works closely adhere to the theme of this event and highlight visual creativity. For example, some works cleverly integrate food with beautiful scenery, while others use water as the main element, presenting dragon dances, dragon boat races, Cantonese opera, and other intangible cultural heritage elements on both sides of the river, showcasing the beauty of Shunde's traditional culture.

It is also worth noting that in this event, in addition to exquisite illustrations and long scroll works, some participants also designed various styles of cultural and creative works, such as perfume bottles, folding fans, handbags, gift boxes, stamps, etc., expressing Shunde's culture in more diverse forms.

Moreover, some participants also got inspiration from Shunde dragon boat and Cantonese opera, and creatively designed Shunde guochao IP image, bringing new energy to the traditional culture with trendy elements. This event is expected to end in late September, and the online voting will last for two weeks and continue until August 24th.

佛山：国潮文创作品创意展现顺德魅力

8月14日，“寻味顺德之美——首届顺德国潮文创传播作品征集活动”初评结果出炉，共有121件优秀作品入围。

本次国潮征集活动优秀作品主题要求契合顺德的城市IP，如“全球美食之都”“中国龙舟之乡”“粤剧之乡”“中国曲艺之乡”“最友好的制造业强区”等名片；突出创意性，在应用国潮元素的基础上，形成创意亮点；具有艺术性，需要作品在色彩、线条、构图等方面符合艺术美感，能和谐、完整地展现顺德文化魅力。

从内容上来看，这121件作品充分体现了顺德当地的历史文化特色，如顺德的代表性美食双皮奶、龙江煎堆、龟苓膏、牛乳、均安蒸猪等；建筑地标包括顺峰山、清晖园、德胜广场等；非遗文化涵盖粤剧、大良鱼灯、龙舟赛、醒狮等。

从设计语言上看，入围作品紧扣此次活动的征集主题，突出视觉创意。比如，有的作品将美食与美景巧妙融合，有的则以水为脉，在两岸呈现舞龙、赛龙舟、粤剧等非遗元素，展现顺德传统文化之美。

值得关注的是，此次征集活动中，除了精美的插画及长卷作品外，部分参赛者还设计了多种风格的文创作品，如香水瓶、折扇、手提袋、礼品盒、邮票等，赋予了顺德文化更多元的表达形式。

此外，入围作品中，有的参赛者还从顺德龙舟和粤剧中汲取灵感，别出心裁地设计了顺德国潮IP形象，让传统文化与潮流元素碰撞出新的火花。本次征集活动预计在9月底结束。其中，网络投票为期两周，持续到8月24日。

文、图｜羊城晚报全媒体记者 欧阳志强 通讯员 顺宣
译｜白心怡
责编｜王瑜瑛