On July 29th, the 7th Onebrick Festival was held at "FUN CHILL" Trend Art Museum, Guangzhou, during which building block enthusiasts from all over the country gathered in Guangzhou to display their works and exchange ideas.

The Onebrick Festival is an annual gathering for building block players to meet with each other and exchange ideas about building block creation. As the reporter saw at the scene, the museum contains three floors, each displaying finished blocks created by building block companies and players, including blocks of large vessels and airplanes, as well as small figures and scenes.

The festival this time will last for 2 days. In addition to the static exhibition of the works, there will also be a remote-controlled car race. Registered players will compete in groups by the sizes and types of their block cars. The winner will be awarded a big prize.

TOP TOY has also prepared limited surprise gifts for the block players. As the leading brand of building blocks in China's toy market, TOP TOY harvested a revenue of nearly 430 million RMB in the year 2022. As of December 31st, 2022, the number of offline shops has increased by 28 compared with the year before, demonstrating a robust upward momentum.

According to relevant data, the domestic market size of building blocks has been continuously expanding in the past few years and is expected to maintain a high growth rate in the next few years. That is solid proof of the huge potential of China's building block market, which should be ascribed to the long history and cultural deposits of building blocks as a kind of traditional toy.

In China, industrial belts of LEGO-style building blocks are taking shape in the Chenghai District of Shantou, Guangdong Province, and Jiangsu and Zhejiang Provinces. Multiple building block enterprises are also scattered in Shanghai, Beijing and Dongguan, Guangdong Province. In Chenghai, the "toy and gift capital" in China, domestic building blocks have already become one of its creative toy products that have been developing rapidly in recent years.

积木怎么遥控？Onebrick面积节上比赛给你看

7月29日，Onebrick第七届面积节在广州市“乐·CHILL”潮流艺术馆举办。来自全国各地的积木爱好者们带着自己的作品齐聚广州，展示作品并交流心得。

面积节，即积木玩家们一年一度见面机会、交流积木创作心得的节日。记者在现场看到，展馆共分为三层，都展示着积木企业、玩家们的积木成品，有大型的船只、飞机积木，也有小型的人物、场景积木。

本次面积节将持续2天，除了玩家和企业的作品静态展示外，还将举行遥控车比赛。报名的玩家将按照自身的遥控车积木型号、类型进行分组比赛，获胜者将有丰厚奖品。

TOP TOY也为积木玩家们准备了限量惊喜伴手礼。作为中国潮玩市场中的积木领军品牌，TOP TOY在2022年全年实现了近4.3亿元的营收，截至2022年12月31日，门店数量同比净增28家，展现了强劲的增长势头。

数据显示，国内积木市场规模在过去几年持续扩张，预计在未来几年内仍将保持高速增长。数据证明了中国积木市场具有巨大的潜力，这是因为积木作为一种传统的玩具，具备了长久的历史积淀和文化传承。

在国内，乐高式国产积木渐渐形成广东汕头澄海、江浙地区等工厂聚集的产业带，上海、北京、广东东莞等地也有不少积木企业分布。而在广东汕头澄海，国产积木已经成为这个“中国玩具礼品之都”近年来快速发展的创意类玩具产品之一。

文 | 羊城晚报全媒体记者 杭莹
图 | 受访者供图
翻译 | 洪婷