In July, Guangdong steps into a bountiful harvest season of fruits, of which sweetness not only adorns the dining tables of citizens but also renders short-distance trips within the province that center around "fruit picking", a novel choice for holiday relaxation. This new model combined agriculture with tourism is gradually gaining market's favor, showcasing a vibrant outlook in the development of Guangdong's ecological leisure tourism industry.

Deep integration of culture, tourism, agriculture, and business

Recently, fruit-picking experiences such as the kinds of wampee and longan have gone popular for agritainment near Guangzhou. Online review data shows that since July, searches for wampee picking have increased by 420% compared to June, with Zengcheng District and Conghua District being the most trending areas.

"I never thought that eating fruit could be so down-to-earth and culturally rich, it seems the trip was well worthwhile," exclaimed Ms. Wu, a tourist from Guangzhou, after a litchi cultural tour in early July to an ecological orchard in Zengcheng District.

That day, she and over sixty families experienced a cultural vacation lifestyle of fruit picking, which blends litchi picking, food tasting, and experience sharing. The activity is a microcosm of Zengcheng District's deep exploration of litchi culture, showcasing the deep integration of culture, tourism, agriculture, and business typical of the Guangdong style.

Frequent composite routes of "Fruit Picking+"

Guangdong is home to various tropical fruits. Every July and August, a variety of fruits come to market in succession. Reporters learned that tourism routes themed around "fruit picking" of seasonal fruits are particularly favored by tourists.

To enrich the travel experience, composite routes like "Fruit Picking + Ecology," "Fruit Picking + Water Play," "Fruit Picking + Gourmet Food," "Fruit Picking + Family Fun," and others are increasing in number.

Taking a two-day trip to Heyuan as an example. Tourists follow the guide to the Yinzui (Eagle's beak) Peach Base in Lianping County for a pick and taste. Afterwards, they can visit the Nanyuan Ancient Village, the Xinfengjiang Dam and Dahuzhai enclosed houses (a traditional kind of Chinese architecture), where Hakka flavor meals are offered on the century-old street.

"Fruit-picking tours are gradually evolving from simply picking fruits and vegetables to a picking experience that integrates eating, drinking, playing, entertainment, shopping, and various other tourism elements," said an official from Guangdong China Travel Service Co., Ltd.

Ecotourism brings economic vitality to rural areas

Industry insiders believe that "fruit picking tours bring economic vitality to rural areas". The increase in the number of tourists has brought improvement in tourism-related industries in rural areas, employment opportunities and income sources for local residents and the growth of the rural economy. On the other hand, tourism activities promote the cultural inheritance of rural areas, helping to protect and promote local culture.

Guangdong boasts a wealth of natural landscapes and a diverse ecosystem to attract tourists. "In Guangdong, tourists can visit nature reserves, observe wildlife, participate in ecological adventure activities, gaining a deep understanding of the natural environment and biodiversity. At the same time, Guangdong enjoys a long history and rich cultural heritage, including Lingnan-style architecture, ancient villages, temples and more, allowing for more creative routes that highlight rural charm and cultural exploration," industry insiders added.

夏日甜蜜邀约！来广东享受“摘果度假文化之旅”

7月，岭南踏入佳果丰收季，甜蜜的水果不仅装点了市民的餐桌，也让以“摘果”为主题的省内短途游成为假日休闲度假新选择。这种“助农＋旅游”的新型旅游模式日渐受到市场青睐，广东在生态休闲旅游产业链发展中展现出蓬勃面貌。

文旅体农商深度融合

近期，黄皮、龙眼等水果采摘体验成为广州周边采摘农家乐的消费新热点。网络点评数据显示，7月以来，黄皮采摘的搜索量环比6月增长420%，增城区、从化区是搜索热度最高的区域。

“想不到吃水果还可以吃得这么接地气、这么有文化味，感觉不虚此行。”7月初，广州游客吴女士在跟团前往增城生态果园体验荔枝文化之旅后感叹道。

当天，她和60多个家庭体验了一把融荔枝采摘、美食品尝、文化体验分享于一体的“摘果文化度假生活”。这一活动也是增城区深挖荔枝文化的一个缩影，再现了广东特色的文旅体农商深度融合。

“摘果+”复合线路频出

广东是拥有无尽热带水果宝库的省份，每年七、八月份，各式水果轮番上市。记者了解到，围绕当季水果推出的“水果采摘”主题省内旅游线路尤其受到游客喜爱。

为了丰富出游体验，“摘果+生态”“摘果+玩水”“摘果+美食”“摘果+亲子”等复合型主题线路日渐增多。

以河源2天行程为例，游客跟随导游前往连平鹰嘴桃基地，采摘、品鉴鹰嘴桃之余，可顺道随导游探访南园古村，参观新丰江大坝和大湖寨围屋，还将在百年古街上品客家风味餐。

“摘果游正在逐渐演变，从过去单纯的瓜果蔬菜采摘，转变为融合了吃、喝、玩、乐、购等多种旅游元素的采摘体验旅游。”广东中旅相关负责人表示。

生态旅游为乡村带来经济活力

“摘果游为乡村带来了经济活力。”业内人士认为，随着游客数量的增加，乡村地区的旅游相关产业得到了发展，这些产业的兴起为当地居民提供了就业机会和收入来源，带动了乡村经济增长；另一方面，旅游活动促进了乡村地区的文化传承，有助于保护和弘扬乡土文化。

广东拥有众多的自然景观和多样化的生态系统，具有吸引游客的先天条件。“在广东，游客可以参观自然保护区、观察野生动植物、进行生态探险活动，深入了解自然环境和生物多样性。同时，广东还拥有悠久的历史和丰富的文化遗产，包括岭南建筑、古村落、寺庙等，可以打造更多突出‘乡风’、挖掘‘文化’的串联线路。”业内人士表示。

文丨羊城晚报记者 刘星彤
翻译丨陈萱
责编丨古司祺
校对丨周勇