On November 1st, the 140th Canton Fair was bustling with visitors. With the 33rd APEC Economic Leaders' Meeting scheduled to take place in Shenzhen on November 18th and 19th, the trade-focused exhibition is turning Guangdong's economic and trade figures with APEC member economies into vivid stories unfolding in workshops and booths.

At the Intelligent Healthcare Zone, the booth of MACY-PAN, a brand of Shanghai Baobang Medical Equipment Co., Ltd., drew a steady stream of overseas buyers from Canada, Australia, Malaysia, Vietnam and Ethiopia to its hyperbaric oxygen chambers. Yin Hongliang, the company's overseas sales manager, said, "We are a long-time exhibitor and have attended the Canton Fair for more than 20 consecutive sessions. This year, prospective buyers are more decisive in placing orders. The value of intended orders on our opening day alone is estimated to have exceeded 600,000 US dollars."

Budi, a buyer from Indonesia, visited various exhibition areas with a notebook filled with product specifications. "I have brought my procurement team to the Canton Fair to find innovative products that offer good value for money. APEC economies are geographically close and have complementary market needs. Through closer trade ties, we hope to identify more opportunities for two-way cooperation," he said. Budi added that, beyond sourcing products, he was also following the upcoming APEC meeting and hoped that consensus on trade facilitation would be translated into concrete measures to reduce cross-border trading costs.

Reporters on site noticed that buyers were no longer discussing only the prices of finished products. Their conversations increasingly focused on production capacity coordination, supply chain backup and localized delivery capacity. Many companies prominently displayed messages such as "Factory in Malaysia," "Made in Vietnam" and "Produced in Thailand" at their booths, signaling their commitments to production capacity and delivery. Nabila, who has worked with Guangdong suppliers for years, has seen this shift firsthand.

She said cooperation with her Guangdong partners goes beyond simple buying and selling. Instead, it involves precise market matching and customized solutions that benefit both sides. To cater to the preference among young people in Southeast Asia for bright colors, one supplier once prepared hundreds of color swatches and worked through them with a client one by one, until they found the shade best suited to local skin tones.

在广交会看见亚太经济体合作之变

11月1日，第140届广交会现场人头攒动。亚太经合组织第三十三次领导人非正式会议将于18日至19日在深圳举行，在这一时间节点，这场以贸易为主角的展会，正把广东与APEC成员经济体的经贸数据翻译成车间和展位里的鲜活故事。

在智慧医疗展区，上海宝邦医疗器械有限公司MACY PAN高压氧舱展位前，来自加拿大、澳大利亚、马来西亚、越南、埃塞俄比亚的境外采购商接踵而至。该公司外贸销售经理尹虹亮表示：“我们是连续参展20多届的老展商，今年意向客户签单更果断，仅开展首日的意向订单估计就超过60万美元。”

来自印度尼西亚的采购商布迪（Budi）穿行于各个展区，手中的笔记本记满了产品参数。“我带领采购团队来到广交会，目标就是挖掘高性价比的创新产品。亚太经济体地缘相近、市场需求互补，我们希望借着经贸往来，挖掘更多双向合作的机会。”布迪强调，除了采购商品，他同样关注即将召开的APEC会议，期待贸易便利化相关共识落地，降低跨境贸易成本。

记者现场观察到，采购商洽谈的已不只是成品价格，还有产能协同、供应链备份和本地化交付能力。不少企业把“马来西亚设厂”“越南制造”“泰国生产”写在展位醒目位置，向采购商传递产能与交付承诺。长期与广东供应商打交道的纳比拉对此感触颇深。

她表示，与广东合作伙伴的合作不是简单的“你卖我买”，而是精准适配、按需定制的双向赋能。为贴合东南亚年轻群体对鲜艳色彩的偏好，曾有供应商专门调配数百种色卡，陪着客户逐一比对筛选，直到选出最适合当地人肤色的那一款。

文、图丨记者 孙绮曼 詹淑真 潘亮 丁一宁
翻译丨郑书悦
审校丨曾敏