The third Model World Saga was held from July 11th to 12th at the LINGAN Innovation Expo Center in Pazhou, Haizhu District, Guangzhou.

From hobbyists assembling, painting and customizing models, to companies engaging in IP licensing, industrial design, mold development and mass production, and further to AI-powered modeling, 3D printing and smart displays, the seemingly niche model industry is emerging as a new window into the integration of cultural creativity and manufacturing in Guangdong.

Inside the venue, the two floors featured a division of space rich in symbolic meaning. The upper floor primarily showcased competition entries created by hobbyists, while the lower floor brought together companies specializing in models, building blocks, AI-generated 3D content and smart display equipment.

In the past, Chinese hobbyists commonly assembled and customized models based on overseas animation characters. Today, local culture, from figures of the Three Kingdoms period and the Lingnan lion dance to the streets and alleys of Chaoshan, is providing fresh inspiration for model creation.

Deemos Technology (Shanghai) Co., Ltd. presented its flagship AI 3D generation model, Rodin Gen-2.5, which can generate 3D models within seconds. The resulting models can be directly used in collectible figures, designer toys, video games and other applications. InnoYolo, a Shenzhen-based technology company, showcased a smart ecological display system that integrates dynamic screens, temperature and humidity controls, lighting and living plants. Users can change the digital background to place their models in different settings. Compared with displaying models on their own, the digital backdrops and smart equipment create a more immersive viewing experience.

Data show that in 2025, enterprises above the designated size engaged in culture and related industries in Guangdong generated more than 2.7 trillion yuan in operating revenue, up 8.9% year on year, while their total profits rose by 15.0%. New forms of cultural business continued to serve as a powerful growth engine.

Source:PEARL

“手搓模型”造IP，拼出广东新生意

7月11日至12日，第三届“天下第一模道大会”在广州海珠区琶洲灵感创新展馆举行。

从玩家手中的拼装、涂装和改造，到企业的IP授权、工业设计、模具开发和规模化生产，再到人工智能建模、3D打印和智能展示……看似小众的模型产品，正成为观察广东文化创意与制造业融合的新窗口。

展馆内，两层空间形成了颇具象征意味的分工：楼上主要展示玩家的参赛作品，楼下则聚集模型、积木、人工智能3D生成和智能展示设备等相关企业。

过去，国内玩家使用海外动漫角色进行拼装和改造较为普遍。如今，从三国人物到岭南醒狮、潮汕街巷，本土文化正成为模型创作的新素材。

影眸科技（上海）有限公司带来的旗舰模型Rodin Gen-2.5可在数秒内生成3D模型。这些模型可以直接应用于手办、潮玩、游戏等场景。智阖创新（深圳）科技有限公司展示的智能生态陈列设备，将动态屏幕、温湿度控制、照明和活体植物结合起来，用户可以更换背景画面，将模型放入不同场景中。相比单独摆放模型，数字背景和智能设备增强了产品的沉浸感。

数据显示，2025年全省规模以上文化及相关产业实现营业收入超2.7万亿元，同比增长8.9%；利润总额同比增长15.0%，文化产业新业态引擎强劲。

文｜记者 詹淑真
图｜记者 廖梦君
译｜郑奕玲
英文审校｜曾敏