The annual lychee season in Guangdong is entering its final countdown. As of July 9th, more than 98% of the province's lychees had been harvested, with only a small number of extra late varieties and late-maturing lychees grown in high-altitude areas yet to be picked.

Latest data show that Guangdong's total lychee output is expected to reach around 1.3 million tons in 2026, with an average farm gate price of about 17.8 yuan per kilogram. Around 1.2 million tons have been sold so far, generating sales revenue of approximately 21.36 billion yuan, up nearly 28% year on year despite lower output, successfully achieving the goal of "lower production but higher income."

By variety, early-maturing types such as Sanyuehong, Baitangying, and Feizixiao account for over 70% of the provincial output. With strong resilience, competitive prices and large circulation, these varieties have supported the early-season lychee market. Among mid-season varieties, Guiwei has seen a notable production drop due to climate and tree nutrition factors, with limited supply pushing up purchase prices; Heiye and Huaizhi are mostly used as processing raw materials. Late-maturing specialty varieties mainly include Nuomici, Xianjinfeng, Lingfengnuo, and Jingganghongnuo.

To boost the popularity and sales of lychees, local authorities and businesses have introduced a range of innovative measures to connect production and sales. A new "Lychee Matchmaking" model was launched, allowing purchasers and growers to meet face-to-face, similar to a matchmaking event, with more than 80,000 tons of purchase intentions reached on site. They have also tapped into popular sporting events such as the Guangdong City Football Super League (Yuechao) and Guangdong City Basketball League (Yue BA), and tied in with the hit film "Dear You", converting sports and entertainment buzz into lychee sales. Lychee carnival and lychee markets have also attracted crowds, bringing together fresh lychees, processed lychee products and new lychee beverages, transforming traditional agricultural products into trendy consumer favorites.

Source:PEARL

广东荔枝销售额同比逆势增长约28%

一年一度的广东荔枝季进入收官倒计时。截至7月9日，广东荔枝采收进度超98%，仅剩少量特晚熟品种、晚熟高海拔地区荔枝未采收。

最新数据显示，2026年，广东荔枝总产量预计130万吨左右，田头均价约17.8元/公斤。目前已完成销量约120万吨，销售额约213.6亿元，同比逆势增长约28%，成功实现“减产不减收”。

分品种看，早熟的三月红、白糖罂、妃子笑占全省产量70%以上，抗逆性较好、性价比高、流通量大，撑起了早季荔枝市场；中熟品种里，桂味受气候、树体营养影响减产明显，货源偏少带动收购价走高，黑叶、怀枝则大多用作加工原料；晚熟的特色品种主要有糯米糍、仙进奉、岭丰糯、井岗红糯。

为了让荔枝“叫得响”“卖得俏”，各地产销对接各出实招：创新推出“荔枝相亲会”对接模式，让采购商与果农像找对象一样面对面“相亲”，现场达成采购意向超8万吨。联动粤超、粤BA等热门体育赛事，绑定热映电影《给阿嬷的情书》IP，将体育流量、影视流量双双转化为荔枝销量。荔枝嘉年华、给荔集市火热开街，鲜果、荔枝深加工产品、荔枝新茶饮集中亮相，让传统农产品变身时尚消费爆款。

文、图｜记者 许悦 通讯员 粤农轩
翻译 | 魏薇
英文审校 | 曾敏