The animated film "Ne Zha 2", which swept the Chinese movie market during the Chinese New Year, had its premiere in the United States on February 8th, and will officially hit theaters across the country on February 14th.
The distributor revealed that "Ne Zha 2" has seen overwhelming pre-sale demand, with occupancy rates exceeding 90% and tickets being hard to come by. Overseas film critics on social media have expressed astonishment at the film's box office performance and praised its high quality.
The phenomenal film "Ne Zha 2" has shattered multiple records, accelerating its rollout in overseas theaters. Many overseas netizens had already heard about the film's buzz, and now they are eager to see it for themselves. Based on the film's topic popularity and pre-sale performance, the performance of "Ne Zha 2" in the American market is indeed highly anticipated.
"Cultural heterogeneity" of "Ne Zha 2" creates a rare presence that stands out amidst the typical Hollywood blockbusters. In terms of its "narrative system", "aesthetic system", "value system", and "worldview", "Ne Zha 2" holds a unique appeal for overseas audiences.
"Ne Zha 2" creatively draws from ancient Chinese mythology and traditional cultural imagery. Additionally, it echoes the enduring popularity of the "superhero" theme in the global film market. It represents a tangible manifestation of "orientalism" and "mysticism" while also being a mature product of modern technology and the film industry. This unfamiliar yet familiar, distant yet close feeling provides overseas audiences with a subtle aesthetic and emotional experience.
Source:Lingnan On the Cloud
《哪吒2》北美预售火爆,一票难求
春节期间席卷中国电影市场的动画电影《哪吒之魔童闹海》(以下简称《哪吒2》)当地时间2月8日在美国首映,并将于2月14日在全美各院线正式上映。
影片发行方透露,《哪吒2》预售火爆,上座率达90%以上,一票难求。在美国社交媒体上,有海外影评博主对这部作品取得的票房成绩感到震撼,并为影片的高水准点赞。
现象级电影《哪吒2》,挟各种刷爆纪录之威势,加快了登陆海外院线的进程。很多海外网友对刷屏的《哪吒2》早有耳闻,如今正可百闻不如一见。就话题热度、预售情况等信息来看,美国市场《哪吒2》的表现,着实令人期待。
电影自带的“文化异质性”构成了典型好莱坞商业片之外的稀缺景观。在“叙事系统”“美学系统”“价值系统”“世界观系统”等维度上,《哪吒2》对于海外观影者来说,都有着独特的魅力。
《哪吒2》,一方面创造性地调用了古老的中国神话体系、传统文化意象,另一方面也遥相呼应了流行电影市场长盛不衰的“超级英雄”主题。其是“东方学”“神秘主义”的具象衍生,也是现代技术、电影工业的成熟产品——这种陌生而熟悉、遥远而切近的感觉,会给海外观影者带来某种微妙的审美体验、情感体验。
文|然玉(资深媒体评论员)
译 | 黄宇洁
英文审校 | 林佳岱