From November 20th to 22nd, the 2024 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference took place in Huangpu District, Guangzhou, under the theme "Leading the Greater Bay Area with Culture and Finance, Empowering Industry and Technology Together." The event spotlighted fields such as cultural technology, digital content, and traditional cultural innovation, hosting project investment and financing matchmaking sessions. Recent years have seen Guangzhou's cultural industry flourish, with a cascade of cultural activities reflecting its profound cultural heritage and dynamic industrial growth.

Guangzhou, a hub of Lingnan culture and the starting point of the Maritime Silk Road, boasts 216 intangible cultural heritage projects. In October this year, the dance drama "Awakening Lion" earned widespread acclaim at the Guangdong-Hong Kong-Macao Greater Bay Area Culture and Arts Festival, while films such as "Starry Road" and "Like the Dyer's Hand" garnered international awards, demonstrating Guangzhou's rising global competitiveness in cultural products.

Drawing inspiration from China's traditional culture and driving its creative transformation and innovative development, Guangzhou's literary and artistic masterpieces has become a vivid example of the vigorous development of the city's cultural industry. In 2022, the city's cultural industry achieved an added value of 180 billion yuan, accounting for over 6% of its GDP. In 2023, the cultural and related industries generated 558.2 billion yuan in revenue, a 15.9% year-on-year increase.

The integration of culture and technology is a key driver of Guangzhou's cultural industry. On November 14th, the AI-driven music product "Tianpuyue"—developed by Quwan Technology—was unveiled, marking the world's first multi-modal music-generation model capable of creating text-to-music and audio-to-music compositions. The model has earned accolades at international competitions. Guangzhou is home to over 1,000 cultural-tech fusion enterprises, with leading national scales in animation, gaming, e-sports, and digital music. In 2023, the city exported cultural products worth 51.058 billion yuan, with works from companies like Winsing Animation reaching over 50 countries.

The inaugural Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference was held in Guangzhou in November 2023, attracting over 300 high-quality enterprises and 62 renowned investment institutions. Projects from the first conference saw an average revenue growth of 65% and a 23.6% increase in market valuation.  

Guangzhou Yidong Culture Communication Co., Ltd., for example, secured nearly 50 million yuan in financing during the inaugural event. The company's upcoming "I Am What I Am 2" is set to release in December. "The rendering capacity for this sequel is over four times that of the first, a testament to the indispensable support from investors," remarked Cheng Haiming, Chairman of the company.

This year's conference evolved into its "2.0 version", featuring eight specialized matchmaking sessions. These covered cutting-edge areas such as cultural exports and cultural-tech innovation, solidifying Guangzhou's position as a cultural industry trailblazer.

Source: Lingnan on the Cloud

“吸睛”又“吸金”，广州文化产业为什么能？

11月20日至22日，2024文投大会在广州市黄埔区举行。本届大会以“文化金融湾区领航，产业科技互促双强”为主题，聚焦文化科技、数字内容、传统文化创新等领域，组织项目开展投融资对接。近年来，广州文化产业厚积薄发，接踵而至的文化活动，不仅映射出广州深厚的文化底蕴，更是其文化产业蓬勃发展的生动写照。

广州文化资源丰富，是岭南文化中心和“海上丝绸之路”发祥地，非遗项目达216个。今年10月，国潮舞剧《醒·狮》亮相粤港澳大湾区文化艺术节，获得观众好评。电影《点点星光》《掬水月在手》等亦屡获国际奖项，彰显广州文艺精品的国际竞争力。  

从中华优秀传统文化中汲取营养，推动其创造性转化和创新性发展，广州文艺精品的成功，成为广州文化产业蓬勃发展的生动例证。据统计，2022年广州文化产业增加值达1800亿元，占GDP比重超6%。2023年，文化及相关产业实现营业收入5582亿元，同比增长15.9%。

文化与科技的融合，成为广州文化产业发展的新动能。11月14日，广州文旅AI音乐产品发布，由趣丸科技研发的全球首个多模态音乐生成大模型“天谱乐”支持文生音乐、音频生音乐等功能，在国际赛事中屡获殊荣。目前，广州文化科技融合企业超千家，动漫、游戏电竞、数字音乐等领域规模全国领先。2023年广州文化产品出口金额达510.58亿元，咏声动漫等企业的作品远销全球50多个国家。  

2023年11月，首届文投大会在广州举办。数据显示文投大会作为全国文化产业投资平台，吸引了300多家优质企业及62家知名投资机构参与。首届大会项目平均营业收入增长65%，市场估值增长23.6%。

广州易动文化传播有限公司通过首届文投大会完成近5000万元融资，其出品的《雄狮少年2》将于12月上映。“它的渲染量是上一部的4倍以上，能够高质量和高效率完成摄制，与资方的大力支持密不可分。”易动文化董事长程海明表示。  

今年，大会升级为“2.0版本”，设立8个专场对接会，文化出海、文化科技等文化产业创新发展的前沿领域。

文｜记者 李焕坤 罗仕
图｜羊城晚报资料图
译｜赵凡
英文审校｜邹晓华