Starting from October 15th, the 136th Canton Fair opened its doors to visitors, showcasing high-tech and high-value-added products with the theme of "advanced manufacturing" to global buyers. Data shows that this year's fair features 1.15 million new products, with digital and intelligent products tripling compared to the last edition, becoming a key focus for multinational buyers.

At the entrance of Hisense's booth, three high-end large-screen products were showcased, with an emphasis on how technology enhances picture quality. Through comparative displays, visitors could clearly see significant improvements in contrast, brightness, and motion display after the technology upgrades. Hisense's self-developed AI image quality chip not only optimizes depth of field and enhances the sense of three-dimensionality but also automatically recognizes image resolution, enhancing it to near-8K levels.

The new energy vehicle and smart mobility area was also buzzing with activity. GAC International's three new energy vehicles attracted many buyers for hands-on experiences. One of the smart SUVs had its trunk set up as a camping scene, demonstrating the vehicle's external power supply feature. This model is GAC's first strategic vehicle for Europe, having just launched in Paris last night and making its debut at the Canton Fair today.

At this year's Fair, the model of "selling one product globally" is no longer the mainstream. Exhibitors are innovating products' function and design based on the specific needs of different overseas markets, even offering customized services. Guangdong Doni Intelligent Robot Engineering Technology Research Center Co., Ltd. displayed several robot products tailored for different scenarios, such as autonomous smart cleaning vehicles and intelligent food delivery robots, all of which can be customized to meet client needs.

Midea's booth showcased its pursuit of smart, high-end Chinese manufacturing with locally developed products such as fully automatic coffee machines. These coffee machines were designed with varying coffee types and aesthetic preferences based on different markets. Midea's head of overseas markets said that 80% of the products exhibited this time can be launched in the market within a short period, with the commercialization speed of innovative technologies continuously accelerating.

Overseas buyers' perception of Chinese manufacturing is also shifting from low cost to a focus on smart and high-end products. This change is prompting exhibitors to prioritize product innovation and market alignment. The Canton Fair is not only a platform for showcasing products but also a crucial window for driving the transformation of Chinese manufacturing towards intelligence and high-end development.

Source :Lingnan on the Cloud

“流量”变“留量”！广交会如何向世界种草中国智造？

10月15日起，第136届广交会开馆迎客，以“先进制造”为主题，向广大海外客商“种草”高技术、高附加值产品。数据显示，本届广交会上，展出的新品数量达到了115万件，数字化智能产品更是比上届增长三倍，成为跨国采购商关注的热点。

海信电视在展位入口处展示了三款高端大屏产品，重点介绍了技术如何提升画质。通过对比展示，观众可以直观地看到技术升级后对比度、亮度和运动画面显示的显著提升。海信自研的AI画质芯片，不仅可以优化景深，增强画面立体感，还能自动识别画面分辨率，将其优化至接近8K的水平。

新能源汽车及智慧出行展区同样人气爆棚。广汽国际展出的三款新能源汽车吸引了众多采购商前来体验。其中一款智驾SUV的后备箱被布置成了一个露营场景，展示了车辆的外放电功能。这款车型也是广汽首款欧洲战略车型，昨晚刚在巴黎发布，今天就亮相广交会。

在本届广交会上，“一款产品卖全球”的模式已不再是主流。参展商们根据不同海外市场的需求，对产品进行功能、设计创新，甚至提供定制化服务。广东杜尼智能机器人公司就展示了多款适用于不同场景的机器人产品，如无人驾驶智能清扫车、智能送餐机器人等。这些产品都可以根据客户需求进行定制化优化。

美的展位则通过本土化研发的全自动咖啡机等产品，展示了其对中国制造智能化、高端化的追求。这些咖啡机根据不同市场对咖啡品类和机器外观的需求进行了差异化设计。美的海外市场部负责人表示，现在参展的80%展品都能在短期内推向市场，创新技术的产品化速度也在持续提速。

海外采购商对中国制造的认识也在逐渐改变，不再局限于低成本，而是更加关注智能化、高端化产品。这种变化也促使参展商们更加注重产品的创新和贴近市场需求。广交会不仅是一个展示产品的平台，更是一个推动中国制造向智能化、高端化转型的重要窗口。

文 | 记者 黄婷
译 | 赵凡
审 | 林佳岱