The Paris 2024 Olympics are in full swing. Recently, a journalist met three Guangzhou natives living and working in Paris, each participating in the Olympics in different capacities—some as volunteers, others as spectators. They each have their own Olympic stories to share.

Through their eyes, we gain a more multidimensional view of the Olympics.

The Olympics bring warmth to Paris

Wu Junlong, a graduate of Guangzhou University , went to France in 2013 to pursue a master's degree through a China-France cooperative program. He stayed in France for work afterward. Having previously volunteered for the 2016 UEFA European Championship in France, he eagerly signed up again to volunteer for the Paris 2024 Olympics.

This time, Wu was assigned to work at the hotel hosting the International Olympic Committee (IOC). He was particularly impressed by the sponsorship of the IOC by two Chinese clothing brands. Seeing numerous Chinese brand advertisements at Olympic venues and other major events made him feel a strong sense of familiarity and pride.

Guo Yiluo, a graduate of South China Normal University , is currently studying at KU Leuven in Belgium . She traveled from Belgium to Paris specifically to volunteer for the Olympics. Assigned to the swimming venue's media center, she couldn't watch the events live. Therefore, she kept track of the competitions on large screens, providing timely updates to the media. "I met a US journalist who spoke to me in Chinese, saying he is learning the language and will be cheering for the Chinese team!" she shared.

The pride of "Made in China " at the Olympics

Zhou Jiongzhen, a graduate of the High School Affiliated to Guangzhou University, went on to study international marketing at the Paris School of Business. He now oversees business development in the Asian market for a French luxury group's travel retail division.

Zhou takes pride in the many "Made in China" elements at the Olympics—from the LED screens along the Seine River to the table tennis tables and chips in judo mats.

This year marks the 60^th anniversary of China-France diplomatic relations. Having lived in France for many years, Zhou has observed the warming of exchanges between the two countries: "France now encourages young people to travel and study in China. Many locals are learning Chinese, and in many French private schools, students choose English as their second language and Chinese as their third. Chinese culture is so profound that French people are very interested in it, but they need a medium to understand and learn more about it. The government now arranges many exchange activities, and grassroots social media also play a significant role in providing numerous avenues for the French to learn about Chinese culture."

Zhou has noticed a trend in his work: more Chinese brands are willing to expand to the French market, where they can also learn from the French about managing century-old brands, including design and marketing. For Chinese brands, the entry into the French market and the integration into local culture also presents a unique challenge.

Source :Yangcheng Evening News

广州人在巴黎，他们眼中的巴黎奥运会

2024巴黎奥运会正在如火如荼进行。近日，记者遇见三名在巴黎生活工作的广州人，他们以不同的身份加入到奥运会，有的是志愿者，有的是观众，他们都有着自己关于奥运会的故事。

透过他们的眼睛，会看到一个更为立体的奥运会。

奥运会让巴黎更有温度

吴骏龙毕业于广州大学，因为学校有和法国大学之间的中法合作项目，2013年，他前往法国攻读硕士学位，之后留在法国工作。有过2016年法国欧洲杯志愿者经历的他，毫不犹豫再次报名参加巴黎奥运会志愿者工作。

吴骏龙这次分到了国际奥委会下榻的酒店工作。让吴骏龙印象比较深刻的点是，中国的两个服装品牌赞助了奥委会，平常在奥运会的赛场或是其他大型赛事中看到很多中国品牌广告的露出，这都让他感觉到非常亲切和骄傲。

郭伊珞毕业于华南师范大学，目前在比利时鲁汶大学读书。此次巴黎奥运会，她特意从比利时到巴黎当志愿者。此次巴黎奥运会，郭伊珞被分到游泳馆，在媒体中心当志愿者，虽然没法看比赛，但会时刻通过媒体中心的大屏幕关注比赛，及时告知媒体相关信息。她说：“我遇到一个美国记者，他用中文跟我对话，说自己在学中文，并且会为中国队加油！”

奥运会的中国制造让人骄傲

周炯圳在广州大学附属中学毕业后，前往法国攻读巴黎商学院的国际市场营销专业，如今负责法国奢侈品集团旅游零售业务在亚洲市场的商务发展。

这次奥运会里有不少中国制造——塞纳河边的LED大屏、赛场里的乒乓球台、柔道垫里的芯片……都让周炯圳感到骄傲。

今年是中法建交60周年，在法国生活多年，周炯圳也感受到两国交流的升温：“现在法国很鼓励年轻人去中国旅游学习，也有很多当地人学习中文，法国很多私立学校的学生第二语言选择英文，第三语言就会选择中文。中国文化博大精深，法国人对文化特别感兴趣，中国文化对他们来说深不可测，需要一个载体去了解和传播，他们就很希望深入了解中国文化。现在，官方会组织很多交流活动，民间的自媒体也起了不少作用，提供很多渠道帮助法国人了解中国文化。”

周炯圳在工作中发现一个趋势，现在越来越多中国品牌愿意来到法国开拓市场，在发展过程中，学习法国人经营百年品牌的理念，包括法国人擅长的设计、营销。对中国品牌来说， 怎么去开拓法国的市场，融入当地文化，也是一个考验。

文 | 羊城晚报特派巴黎记者 苏荇 吕航
图 | 受访者提供
译 | 赵凡
英文审校 | 郑圣浩