On May 31st, 2024, marking the 37th World No Tobacco Day, a new store opened in the Gankeng ancient town of Longgang District, Shenzhen, with the slogan of "Delivery Only". Customers can receive surprise creative products for free by playing mini-games in the store, which has attracted many citizens to visit.

This new store is the "Quitting Smoking Grocery Store" mobile health education museum in Longgang. Inside the museum, visitors are greeted with vintage-themed designs, practical anti-smoking education materials, and interactive devices that promise surprises at every turn. Together, they create an immersive and new environment for health education.     

It is introduced that the original anti-smoking intellectual property (IP) of the "Quitting Smoking Grocery Store" was initiated by the Longgang Health Education and Promotion Center in Shenzhen. Through continuous iterations and upgrades, it evolved from a one-day pop-up exhibition to 11 branch stores across various streets, and eventually to physical mobile health education tours in Gankeng ancient town. Since its opening in 2022, the Store in Longgang immediately became a popular destination for visitors and locals.

In 2023, its branch stores were expanded to cover all 11 streets in Longgang District, establishing a network consisting of "1 main store and 11 branch stores". This expansion aimed to fully engage the enthusiasm of various health units and personalized creativity was incorporated with over tens of thousands of anti-smoking creative products distributed for free, further extending the influence of offline activities.

This year, the upgraded version of the Store has been introduced to Gankeng ancient town. It effectively combines health education, cultural tourism, and economic benefits, offering anti-smoking knowledge from different perspectives.

On World No Tobacco Day, stepping into the Store located in Gankeng ancient town, visitors can explore various themed areas spread across the first floor, including an innovative anti-smoking knowledge area, a traditional Chinese medicine area, a general health literacy area for all demographics, and an area for women's health education. Moving to the second floor, visitors encounter the creatively themed original murder mystery game "The Bracelet," which has garnered significant attention for its unique style, attracting many locals to take photos and participate in interactive quizzes for winning anti-smoking creative products.

The mobile health education exhibition will run for three months, starting from May 31st, World No Tobacco Day, and continuing through June to August. During this period, various health units will host a series of health-themed activities, aiming to create a new health "IP" with distinctive Longgang characteristics, provide residents with a fresh experience of healthy living, and ensure continuous benefits for the citizens of Longgang.

Source: Yangcheng Evening News

主打“只送不卖”！深圳龙岗这家“解烟杂货店”有何特别之处？

2024年5月31日是第37个世界无烟日，当天，深圳市龙岗区甘坑古镇一家新店“开张”了，主打“只送不卖”，只要在店内完成小互动，即可免费获得惊喜文创产品，吸引了不少市民驻足打卡游玩。

这家新店就是深圳龙岗“解烟杂货店”流动健康科普馆。馆内古香古色的设计、实用有趣的戒烟小科普与令人惊喜连连的互动装置，带大家走进沉浸式健康科普新场景。

据介绍，“解烟杂货店”原创控烟IP由深圳市龙岗区健康教育与促进中心发起。经过不断迭代升级，从一日“快闪”展到11个街道成立分店，再到甘坑古镇里的实体流动健康科普巡展。2022年，龙岗“解烟杂货店”开店后，立马成为新晋“网红打卡点”，吸引市民游客前来参观。

2023年，龙岗区将分店开到了全区11个街道，形成“1家总店+11家分店”规模，充分调动各卫生健康单位的积极性，融入个性化创意，上万份控烟文创免费送，将线下活动触角进一步延伸扩大。

今年，龙岗“解烟杂货店”新升级版本落地甘坑古镇，将健康教育、文化旅游与经济效益三者有效结合，多维度科普控烟知识。

控烟日当天，走进位于甘坑古镇的“解烟杂货店”，可以看到一楼创新设计“健康如意盘”控烟知识区、“百草书屋”中医药科普区、全人群各类健康素养知识科普区、女性健康科普等主题区域，步入二楼则以原创剧本杀《手链》为主题，独具新意的风格吸引了许多市民拍照打卡，参与答题互动还能向“店主”兑换控烟文创产品。

“解烟杂货店”流动科普展活动将持续3个月，以5·31世界无烟日为起点，6-8月期间各卫生健康单位将陆续展出“潮中医”奇幻游、健康“益”起来、夏至养生之趁热打铁、健康生活好“趣”处、打工人健康加油站等健康主题活动，打造具有龙岗属性的健康新“IP”和居民全新健康生活的体验场，让市民持续受惠。

文、图｜蔡鹏飞 龙健轩
翻译｜林佳岱