From April 15th to 19th, the first phase of the 135th Canton Fair is held as scheduled. Located in Area A of the Canton Fair and covered over 500 square meters, the booth of Skyworth attracted buyers from all over the world to stop by and take pictures because of its diversified and innovative products. On the first day alone of the exhibition, Skyworth's booth received about 200 foreign clients. As of now, more than 1,000 foreign merchants have made an appointment to discuss the 2024 plan at the Canton Fair.

At the Canton fair, Skyworth focuses on showcasing its diversified products in emerging areas, such as consumer electronics, smart home appliances, and new energy photovoltaics (PV) and energy storage. It aims to expand its global market share with innovative products.

For example, Skyworth has produced its first 4K MR glasses after nine years of dedicated work in the XR industry. This is the first domestic MR product with 4K pixels for each eye. It enables interaction, movie watching, entertainment, and working with multiple screens in real environments through gesture recognition, eye tracking, and speech recognition.

At the booth, products targeting specific consumers' needs, such as ultra-thin beauty fridges and "super mini washing machines", also captured foreign merchants.

For example, the "super mini washing machine" focuses on the maternal and child market. Though it has a capacity of only 1kg, it has a cute and beautiful appearance, as well as 12 washing programs and fast washing functions, along with four temperature settings for safe sterilization.

With vast global market opportunities in new energy PV and energy storage, Skyworth's new energy PV and energy storage products are jointly exhibited at this year's Canton Fair.

Skyworth disclosed that its new energy PV and energy storage products have been swiftly introduced to 27 countries, including Australia, Mexico, and South Africa. Its subsidiary brands have commenced sales in Europe, Africa, and other regions.

Regarding overseas expansion, Skyworth has established five R&D centers, seven manufacturing centers, and 22 subsidiaries abroad. In terms of localization, overseas employees account for nearly 10% of Skyworth Group's total workforce. In 2023, its overseas market revenue reached 15.354 billion yuan.

At this year's Canton Fair, Skyworth's overseas customers mainly come from Europe, Africa, the Middle East, Southeast Asia, South Asia, Central Asia, and Latin America, with approximately 60% from Belt and Road partner countries.

Source :Yangcheng Evening News

广交会上这家粤企被超千名外商“预约”了

4月15日—19日，第135届广交会第一期展会如约而至。在位于广交会A区500多平方米的创维展台，多元化的“新奇特”产品吸引来往的各国客商纷纷驻足，打卡拍照。仅在开展首日，创维展台就已接待外商客户约200位。目前，超过1000位外商已预约前来洽谈2024年度规划。

在广交会期间，创维将集中展现在消费电子、智能家电、新能源光储领域，多个新质生产力上“新”的产品，力拓全球市场。

以创维第一台4K MR眼镜为例，在深耕XR产业9年后，这是国内第一款单眼4K MR产品，可通过手势识别交互、眼球追踪和语音输入技术，在真实环境下通过裸手进行交互、观影、多屏娱乐办公。

在展台上，超薄美妆冰箱和“超迷你洗衣机”等深耕特定消费者“痛点”产品，也受外商欢迎。

例如，主打母婴市场，只有1公斤容量的“超迷你洗衣机”，不仅外形可爱漂亮，还设有12大洗涤程序和快速洗涤的功能，还有四挡调温可安心除菌。

面对全球光伏及储能的巨大市场机遇，在本届广交会上，创维新能源光储产品联合展出。

创维方面介绍，目前新能源光储产品已快速布局到澳大利亚、墨西哥、南非等27个国家；旗下子品牌在欧洲、非洲等区域启动销售。

在企业出海方面，创维在海外已布局研发中心5个，制造中心7个，分子公司22个；在本土化发展方面，海外员工占创维集团员工总数的近10%。在2023年，创维集团的海外市场营业额为153.54亿元。

在本届广交会上，创维的海外客户以欧洲、非洲、中东、东南亚、南亚、中亚、拉美等区域客户为主，其中“一带一路”共建国家市场占比60%左右。

文｜记者 王丹阳
图｜受访者供图
译｜邹晓华