The latest data on Guangzhou's cross-border e-commerce has garnered attention: in 2023, the import and export of cross-border e-commerce in Guangzhou reached 200 billion yuan, marking a remarkable year-on-year growth rate exceeding 45%, accounting for nearly 20% of the city's total foreign trade. Guangzhou's cross-border e-commerce has witnessed a staggering 136-fold increase in scale over the past nine years, consistently ranking first nationwide in import scale for nine consecutive years.

Amidst the prosperous cross-border e-commerce landscape, Guangzhou, a millennium-old commercial city, is emerging as a new hotspot for this thriving industry.

A cradle of global unicorn leaders

Preliminary statistics reveal that China boasts over 645,000 enterprises with export and import records, among which over 100,000 are cross-border e-commerce entities. Evolving from the "world's factory" to the "world's shopping center", Guangzhou has become a magnet for renowned enterprises in this sector. Guangzhou has attracted not only high-quality cross-border e-commerce enterprises such as Shein, Vipshop, O'Mall, Top Ideal, Nansha International Logistics Center, and Jiesheng Logistics Service, but also a large number of key platforms and enterprises such as Temu and TikTok to develop.

As a leading enterprise in cross-border e-commerce, Shein has developed in Guangzhou for ten years, becoming one of the top five unicorn enterprises globally. In 2014, in Nancun Town, Panyu District, where clothing factories are concentrated, Shein built its supply chain center and created its own brand. Nancun Town has thousands of small and medium-sized clothing factories within a radius of 3 kilometers. By utilizing the well-developed industry, complete supply chain, and favorable business environment, Shein propelled itself into an international fashion powerhouse, which also serves as a vivid example of the combination of cross-border e-commerce and local industry.

Today, Shein's value is estimated to reach a hundred billion yuan, and the growth of this top five global unicorn enterprise resonates with the rise of Guangzhou as "the city of cross-border e-commerce." Many cross-border e-commerce enterprises continue to thrive in Guangzhou, leveraging its robust local industry. The city remains committed to fostering an environment conducive to global expansion for enterprises.

An one-stop hub for three bonded zones

As for the import, Guangzhou's individual consumer purchases and B2B distribution are extremely active. The distribution center of DSTP (Digital Service Trade Platform) positions Guangzhou as the premier destination for global quality goods to enter China, especially in categories such as daily necessities and food products. Guangzhou cultivates local cross-border e-commerce import platforms such as Vipshop, O'Mall, and Lalami. Many consumers purchase global goods through these platforms, enjoying a seamless shopping experience every day.

More importantly, Guangzhou's status as a city with three comprehensive bonded zones across the harbor, inland area, and airport confers a significant advantage. Its superior geographical location and robust infrastructure are vital for the smooth operation of cross-border e-commerce.

Guangzhou will further develop the service chain with harbors, inland ports, airports, and information ports, relying on the Nansha area of the China (Guangdong) Pilot Free Trade Zone, Guangzhou Airport Economic Zone, and Huangpu Lingang Economic Zone to enhance the capabilities of its sea, land, air, and rail hub, optimizing the logistics channels for cross-border e-commerce imports and exports.

Moreover, innovative regulations in customs, taxation, and foreign exchange aim to create a more conducive business environment, facilitating smoother and more efficient operations within the cross-border e-commerce ecosystem.

Source: Yangcheng Evening News

9年增长136倍！狂飙中的广州跨境电商

一组关于广州跨境电商的最新数据引人瞩目：2023年广州跨境电商进出口额达2000亿元，同比增长超45%，占全市外贸进出口额近20%；全市跨境电商实现了进出口规模9年增长136倍，进口规模连续9年全国第一。

在沸腾的跨境电商江湖中，广州这个千年不衰的商业“玩家”，在跨境电商风潮中再立新风口。

培育出全球头部独角兽

据初步统计，国内现有外贸进出口实绩的企业达64.5万家，其中跨境电商主体超10万家。中国已然从“世界工厂”变成“世界购物中心”，千年商都广州更是聚集了大批重量级选手，广州不仅培育了Shein、唯品会、洋葱、卓志、南沙国际物流园、捷晟物流等一大批优质跨境电商企业，而且吸引了Temu、TikTok等一大批头部平台和重点企业来广州发展。

其中，作为跨境电商龙头企业，Shein扎根广州发展十年，一路成长为全球排名前五的独角兽企业。2014年，在服装工厂密集的番禺区南村镇，Shein自建供应链中心，并打造自主品牌。其所在的南村镇在塘步东村方圆3公里的范围内就有中小服装工厂上千家。利用这里深厚的产业基础、完善的产业供应链以及友好的营商环境，Shein在国际市场上打响了时尚品牌。这也成为“跨境电商+产业带”的生动案例。

如今，Shein已获得千亿估值，而这个全球前五独角兽的成长轨迹也与广州“跨境电商之城”的崛起之路同频——许多跨境电商企业依托于广州的产业基础持续发展，而广州也不断创新体制机制，让企业能够在这里走上“出海”快车道。

海陆空保税区一站集齐

在广州跨境电商的进口中，面对消费者的个人消费和B端的分拨都极其活跃，全球优品分拨中心把广州打造为全球优品入华首发地，尤其是日化、食品等类别。广州大力培育了唯品会、洋葱、拉拉米等本土跨境电商进口平台，许多消费者通过跨境电商平台，365天无时差“全球购”。

买卖两端通畅更为重要的原因是，广州拥有通达全球的巨大优势：广州是全国少有的拥有“海、陆、空”3个综合保税区的一线城市，地理位置优越、配套齐全，这对于跨境电商跑起来十分重要。

据悉，广州将以海港、陆港、空港、信息港为载体做强服务链，依托广东自贸试验区南沙片区、空港经济区、黄埔临港经济区，全面提升海陆空铁四大枢纽能级，优化跨境电商商品进出口物流通道。

此外，广州还将在海关、税务、外汇等方面创新监管措施，打造便捷的业务操作场景，全面优化跨境电商营商环境，让跨境电商的链条跑得更顺畅更高效。

文丨记者 孙绮曼 通讯员 穗商务宣
图丨新华社
翻译丨王枥焓