As International Women's Day approaches, several online travel platforms have released insights into female travel consumption, delving deep into the purchasing power of women on journeys.

Over the past year, Chinese women have demonstrated significant potential in both their ability and willingness to spend on travel.

According to Ctrip's 2024 women's travel consumption insight report, women, as crucial contributors to consumption upgrades, exhibit stronger online spending intentions and higher purchasing power. From February 20^th, 2023, to February 20^th, 2024, the average per capita travel expenditure of women exceeded that of men by nearly 8%.

Among Tuniu's annual travel users, women's per capita spending on vacation products exceeded that of men by over 21%. Particularly, women born in the 1980s and 1990s show a stronger desire to travel and generally possess higher decision-making power and spending capability compared to men. Women from cities like Shanghai, Beijing, Nanjing, Guangzhou, and Shenzhen display a more vigorous demand for travel.

The Qunar's women travel report points out that with the advancement of their social status and economic independence, women have emerged as the main force driving consumption in the new era. A new trend is the increasing proportion of women traveling alone, often with a spontaneous spirit.

Since the beginning of 2024, the proportion of female solo travelers among users booking on Qunar has increased from 6% in 2019 to 11%. Moreover, women tend to book flights two days later on average than men, indicating their penchant for spontaneous travel, especially among women in emerging top-tier cities.

Notably, travel is no longer exclusive to the younger generation. Since 2023, there has been a silent surge in travel consumption among elderly women, with a staggering growth rate of 205.6% in travel bookings by women over 50 years old.

The combination of culture and tourism has offered a new growth opportunity for tourist destinations. For young female travelers, the rich history, intangible cultural heritage, folk culture, andChinachic provide ample inspiration for innovative travel experiences. Over the past year, travel photography has become a popular activity among many young women, with Ctrip's platform witnessing a 63% year-on-year increase in travel photography bookings.

The women's annual travel consumption report of Tuniu indicates that the rapid recovery of the domestic tourism market and the orderly opening of the access to outbound destinations since 2023 have provided women with richer travel options. They no longer settle for local trips or short-distance travel but set their sights on more distant and mysterious destinations, seeking unique and immersive travel experiences.

Data from Tongcheng Travel also shows that women's willingness to travel abroad in 2024 surpasses that of men. Their travel demands are not only more diverse but they also lead the trend in outbound tourism. This is reflected in their specific preferences, with post-2000s and post-1990s women always finding new "ways to explore travel destinations":attending concerts in Thailand for a relaxing holiday, shopping in Japan, observing volcanoes in Bali, "hugging bears" in Russia, admiring auroras in Finland, or opting to reside in a favorite city for several days.

Source :Yangcheng Evening News

女性渐成出游主力：花钱更猛、玩法更潮

“三八”国际妇女节之际，多家在线旅游平台发布女性旅行消费洞察，深入剖析旅途中的“她消费”力量。

过去一年，我国女性在旅游消费能力和意愿上都展现出巨大潜力。

根据携程发布的《2024女性旅行消费洞察报告》，女性作为消费升级的重要贡献者，线上消费意愿更强，消费能力更高。2023年2月20日至2024年2月20日，女性全年人均旅行消费支出高于男性近8%。

途牛年度出游用户中，女性预订的度假产品人均订单价格高出男性21%以上。其中80后和90后女性有更强烈的出游意愿，在决策权及消费能力上也普遍高于男性。从年度出游人次看，上海、北京、南京、广州、深圳等地的女性展现出更为旺盛的出游需求。

去哪儿女性出游报告指出：随着女性社会地位提升、经济独立，女性已成长为新时代消费的主力军。一个新的趋势是，女性独自出行占比增加，且更爱“说走就走”。

2024年以来，在去哪儿平台下单的用户中，女性独自出行占比由2019年的6%提升至11%；此外，女性预订机票的提前时间比男性平均短2天，显示女性更爱说走就走，新一线城市女性尤甚。

值得一提的是，旅行并非年轻人的专属。2023年以来，老年女性群体的旅行消费悄然释放，50岁以上女性出行订单增速最快高达205.6%。

文化与旅游的碰撞成为旅游目的地发展新的增长点。对于年轻的女性旅行者来说，悠久的历史及非遗、民俗文化、国风国潮等，为玩法创新提供了诸多灵感。过去一年，旅拍成为不少女生热衷的旅行体验，携程平台旅拍订单同比前一年增幅达63%。

途牛《女性年度出游消费报告》指出，2023年境内旅游市场的迅速回暖以及出境游目的地的有序开放，为女性提供了更丰富、广阔的出游选择——从山水田园到海滨海岛，从历史人文到主题乐园，从休闲度假到户外运动，她们不再满足于简单的周边游或短途旅行，而是将目光投向更远、更神秘的目的地，寻求更加独特、深入的旅游体验。

同程旅行数据亦显示，2024女性出境游意愿高于男性，其出游需求不仅更趋多元化、碎片化，女性更成为出境游潮流的引领者。这体现在具体玩法方面，00后和90后女性总能找到新的“打开方式”：到泰国看演唱会享受惬意假日，去日本购物休闲，到巴厘岛看火山，到俄罗斯“撸熊”，去芬兰追极光，或选择一个喜欢的城市旅居。

文 | 记者 刘星彤 通讯员 李栋 张洁 饶思碧 陈晓双
译｜刘佳慧