Chenghai, a small town in Shantou covering less than 400 square kilometers, produces nearly 50% of the plastic toy products nationwide. The local toy industry forms a complete industrial chain with its upper, middle and downstream enterprises complementing each other's advantages. 

The upstream links of toy design and development, IP creation and licensing, and raw material supply, the midstream processes of mold development, injection molding, and assembly, and downstream activities such as trade, exhibitions, sales, and logistics, can all be completed within the region, allowing businesses to easily find their desired products and supporting services in a very short time.

With the growth of automated toy manufacturing in Chenghai, there is an increasing demand for intelligent equipment. The introduction of smart machines to create "smart factories" can not only improve production efficiency, but also significantly reduce labor costs.

During the Guangdong Provincial High-Quality Development Conference a few days ago, a concurrent exhibition showcasing the achievements of integrated technological development in various industries was held. Several innovative toy companies from Chenghai participated with their new products, the most technologically advanced and creative ones at the moment. The exhibits ranged from performing robots utilizing artificial intelligence and programming techniques, tomodelbuilding blocks in the shape of space shuttles and aircraft carriers, demonstrating the deep integration of traditional industries with technological innovation.

As the largest production and trading base with the most comprehensive supporting system and the highest market share in the domestic toy industry, Chenghai's toy industry has been gradually innovating its product design and manufacturing. Leveraging its industrial advantages, Chenghai's toy industry has also been breaking through geographical limitations, jumping onto the fast lane of cross-border trade to expand its circle of trade friends, and ensuring that its toy products are sold worldwide.

Guanhua Import and Export Trading Co.,Ltd. is the first foreign trade joint-stock limited company in Guangdong Province. In recent years, its toy export business has shown an increasing trend year by year. In 2023, its export volume reached $57.3 million, with plastic toys taking up $31.36 million, representing 54.73% of the total toy exports.

At the same time, the "path to international toy trade" of GD Hoton Business Exhibition Co.,Ltd. takes on a different shape. Previously, buyers from other regions or foreign countries had to visit local factories to select and purchase products in person, resulting in low efficiency and long lead times. However, with the launch of their independently developed "Xiaoniao Toy Cloud" platform, the problem that has long plagued buyers has been largely resolved.

Since its launch, the platform has facilitated connections between 39,000 toy trading companies and 51,000 factories, reaching a total of about 11.14 million views of product browsing. It has completed online product promotions, and facilitated product selection and procurement for buyers, effectively helping them to ward off the tedium of on-site purchasing. So far, the platform has helped the industry facilitate over 50 billion RMB worth of orders.

Source:Yangcheng Evening News

汕头澄海玩具“卖全球”

澄海，这个不足400平方公里的小城，产出了全国近50%的塑料玩具产品，区域内玩具行业上中下游企业形成环环相扣、优势互补的产业配套链条，从上游玩具设计研发、IP创作与授权、原材料供应等环节，到中游模具开发、注塑加工、组装等制造环节，再到下游贸易、展览、销售、物流仓储等环节，均能在区内完成，商家们可在极短的时间内找到相应的产品及配套服务。

随着澄海玩具机械生产的增长，厂家们对自动化设备的需求也愈来愈大。引进智能化的机器设备，打造“智能工厂”，不仅使生产效率大幅提升，也让人力成本进一步降低。

日前，在广东省高质量发展大会期间，同步举办了产业科技融合发展成果展，澄海区多家玩具创意特色企业携当下最具科技感、创意性的新成果参与展示。既有运用人工智能、编程技术的表演阵列机器人，也有以航天飞船、航空母舰为原型的模型积木，展现了传统产业与科技创新深度融合的新业态。

作为国内玩具产业配套最完善、规模最大、市场占有率最高的生产和贸易基地，澄海玩具行业在产品设计研发、生产制造上已逐渐插上创新的翅膀。而依托产业优势，澄海玩具也正不断突破地域限制，搭上跨境贸易快车道，不断扩大贸易“朋友圈”，让澄海玩具卖全球。

冠华进出口贸易有限公司是广东省第一家外贸股份制有限公司，近年来，其公司玩具出口业务中呈现出逐年递增的趋势。2023年，该出口额达5730万美元，而塑料玩具出口就达到3136万美元，玩具出口占比达54.73%。

在广东宏腾商务展览有限公司，“玩具出海”的道路，则是另外的模样。以前，外地或者国外的客商要挑选产品时，需要到当地来逛工厂，外国客商每次还要跑中国选品采购，效率低，用时长，但是随着该公司上线自主研发的“霄鸟玩具云”平台上线，这个长时间困扰买家的问题，很大程度得到了解决。

自上线以来，该平台共帮助了3.9万家玩具贸易公司对接到5.1万家工厂，其中促成产品浏览量1114.46万次，完成线上产品推广及选品采购，解决了他们实地采购难题，帮产业企业促成超500亿元订单。

文、图、视频 | 记者 曾柯权 通讯员 汕宣 澄宣
翻译 | 洪婷