On January 20th, as it is also the weekend, the tourism market welcomed the first travel peak of the winter holiday.

It is reported that, influenced by the return of outbound tourism after a four-year hiatus and the increasing popularity of long-distance domestic travel, the number of air tours during winter vacation has increased significantly, with family trips as the main force of winter travel this year.

Educational travel market recovering rapidly

According to the "School Calendar" issued by the Department of Education of Guangzhou Province, primary and secondary schools in Guangzhou will have their winter break starting on January 22nd, 2024. Travel agencies have indicated that this period is highly anticipated as a peak season for tourism.

At 8:30 am, a tour group heading to Mohe Arctic Village in Heilongjiang Province gathered at Terminal 2 of Guangzhou Baiyun Airport. According to the travel agency, nearly 90% of this group consists of families with children.

Mr. Huang, who joined the tour with his family of four, mentioned that besides taking his 11-year-old and 9-year-old kids to enjoy the snowscape in the northeast, he also values the educational arrangements during the trip. "For example, at the Wudalianchi Scenic Area Museum, we can learn about world volcanoes and geologies, getting close to the mythical 'reindeer' and the red-crowned cranes at the Zhalong Wetland. I've heard that we can also visit the Aihui Ancient City and the Aihui Exhibition Hall of History in Heihe, a city near Russia."

The travel agency further said that the "Zhiqu Camp" brand, focusing on family trips, has launched various routes from now on, attracting wide attention with destinations including Snow Village in Northeast China, Guizhou's FAST Telescope, and the Beijing Palace Museum with exciting themed activities for the families. The increasing number of large-scale interprovincial educational trips during the winter break indicates the accelerated recovery of the educational travel market.

Overseas trips with children during winter break increased

According to statistics, since the release of the third batch of approved outbound travel groups by the Ministry of Culture and Tourism in August 2023, the proportion of families with children participating in outbound tourism has been increasing month by month, from the end of summer vacation to the Golden Week holiday in 2023, and now to the winter break in 2024.

After a four-year hiatus, parents are once again travelling with their children during the winter break. What are their travel preferences?

It is learned that long-distance outbound tourism is becoming increasingly popular, with more family trips lasting 9-12 days to destinations such as Europe, Australia and New Zealand, the Middle East, and Africa.

It is worth mentioning that with the return of outbound travel, the cruise tourism industry also sees its revival during the winter break travel peak. In the coming week, the Shenzhen-based Zhongshang Yidun Cruise will embark on an 8-day journey to Ha Long Bay and Da Nang in Vietnam, while the Hong Kong-based Resorts World One Cruise will start its journey to Manila and Boracay Island in the Philippines.

According to data from travel agencies, as the winter break started, a significant number of minors can be seen in cruise tours, with parent-child families making up about 20% of the total number of passengers.

Source: Yangcheng Evening News

寒假首波出游高峰杀到，亲子客群唱主角

1月20日，恰逢周末，旅游市场迎来寒假首波旅游团出行高峰。

据悉，受出境游时隔四年回归及国内跨省长线游趋热影响，今年寒假出游的飞机团数量明显回升，其中亲子客群正式回归成为寒假出游的主力军。

研学旅行市场加快复苏

根据广州市教育局印发的“校历”通知，广州市中小学校2024年寒假放假时间为1月22日。旅行社方面表示，这是备受业界期待的一个寒假旅游旺季。

上午8点半，前往黑龙江漠河北极村的一支旅游团在广州白云机场T2航站楼集结。据旅行社介绍，该团亲子客群占比近九成。

一家四口参团的黄先生表示，这次除了带11岁和9岁的两个孩子去东北看雪外，也十分看重行程中寓教于游的安排，“比如在五大连池火山博物馆了解世界火山和地质公园情况，近距离接触童话世界‘神兽’驯鹿和扎龙湿地雪原上的丹顶鹤。听说还能在离俄罗斯最近的城市黑河探访瑷珲古城和瑷珲历史陈列馆。”

旅行社方面表示，亲子游品牌“智趣营”相关线路即日起扎堆出发，其中东北雪乡、贵州FAST天眼、北京国宝故宫趣味课堂等特色亲子主题玩法备受关注。大型跨省研学活动在寒假密集出发标志着研学旅行细分市场的加速复苏。

寒假带娃出国人数上升

据统计，自去年8月文旅部公布恢复出境团队游第三批名单以来，从暑假末段到国庆黄金周再到2024年寒假，出境游亲子客群占比呈逐月上升趋势。

时隔四年再次在寒假节点带娃出游，家长们的选择有哪些偏好？

据了解，出境长线旅游越发受宠，出游天数在9-12天的欧洲、澳新、中东非洲等目的地中出现了更多亲子客群。

值得一提的是，与出境游同时回归寒假旅游旺季的还有邮轮旅游。未来一周，深圳出发的招商伊敦号将开启8天7晚的越南下龙湾、岘港之旅，香港出发的名胜世界壹号邮轮将开启菲律宾马尼拉长滩岛航次。

据旅行社收客数据，寒假开启后，邮轮游参团人员中不乏未成年人身影，亲子客群占邮轮游总人数约两成。

文丨记者 刘星彤 通讯员 官键
图丨旅行社提供
翻译丨洪婷